The reinterpretation of Lolita Lempicka’s first Perfume

“I invented my first perfume by drawing on my most distant memories, to recreate the intense moment when the child is waiting to be a woman. To the child I offered the flavor, to the woman, the flower. Thus was born the intoxicating nectar of the licorice flower. This is how Lolita Lempicka spoke of her initial perfume. It appeared in 1997 and quickly became a legend in women’s perfumery. Today, Lolita Lempicka has decided to pay tribute to it and reinterpret it in an even more intense and deep form. Lolita Lempicka’s Perfume is therefore back in your perfumery in its new version, from September 2016.

The revisiting of the bottle of Lolita Lempicka

Of course, Lolita Lempicka’s trademark is still very much present. You will have recognized it, it is about the apple. Indeed, since the creation of her first perfume, Lolita Lempicka has inserted each of her juices in the hollow of an apple. It must be said that this one is undoubtedly the most symbolic fruit in the world. It is the tempting ingredient of Greek mythology within the legend of Heracles and Aphrodite. Likewise, it is a symbol of fertility for the Celts. Christians, for their part, see it as the forbidden fruit crunched by Eve in the Garden of Eden. A real call to temptation, it never ceases to fascinate men. Also, this time he accentuated his purple color to make it deeper and more magnetic than ever. Likewise, Lolita Lempicka’s playful and sparkling writing is always present on its very surface. However, today it is metallic and matches its cabochon. This one is thought of as a magical branch adorned with a heart crossed by an arrow as if engraved on its bark. Everything is absolutely poetic, in total correlation with the universe of Lolita Lempicka.

Lolita Lempicka’s new licorice scent

As always, Lolita Lempicka has also retained its gourmet licorice flavor. Indeed, it is the hallmark of this collection and appears here from the top notes of this perfume. It is accompanied by the sweet and warm scent of vanilla. Then, the heart of Lolita Lempicka’s Perfume gains even more elegance. This one combines rich and opulent flowers such as jasmine and violet. Likewise, this blend gives off powdery accents which become even more vibrant when in contact with the cedar. Finally, Le Parfum de Lolita Lempicka ends with more smoothness and smoothness. Its wake lets out a breath of tonka bean and labdanum. Like the first version of Lolita Lempicka’s Perfume, from 1997, this one was composed by perfumer Annick Ménardo. The latter has worked in the firm of perfumers Firmenich since 1991 and is a graduate of the French perfume academy ISIPCA. Trained by the prestigious Michel Almairac, she is today one of the most famous perfumers in the world to whom we owe many successes.

Lolita Lempicka, whose real name is Josiane Pividal, founded her fashion house in 1983. Born in 1955 in Bordeaux, the young Josiane inevitably turned towards studies of fashion design. At the age of 29, Lolita Lempicka created her first collection which would become very famous, “Lolita Bis”. In 1997, Lolita presented her first fragrance, soberly named “Lolita Lempicka”. In 2016, the brand returned to this first fragrance by reinterpreting it more intensely, “  Lolita Lempicka le Parfum  ”.

Lolita Lempicka or the temptation of the forbidden fruit

All of Lolita Lempicka’s fragrances echo the designer’s childhood memories. They exhale fragrances that perfectly blend nature, gluttony and sensuality. The first perfume “Lolita Lempicka”, released in 1997, evoked a magical and new world, with the forbidden fruit as a bottle. 20 years later, she decided to reinvent her very first fragrance by sublimating it with more intense and much more sensual scents.

Deeper than its predecessor and an oriental touch “Lolita Lempicka le Parfum” opens the doors to a fantasized garden. Romantic and sparkling at will, “Lolita Lempicka le Parfum” leads us to new emotions, as if no one had ever explored them.

The elusive oriental notes of Lolita Lempicka le Parfum

Like her first perfume, the composition of “Lolita Lempicka le Parfum” was entrusted to Annick Ménardo. The latter is a renowned perfumer, to whom we owe, among others, the perfumes “Fuel For Life”, “Kouros” or the famous “Hypnotic Poison” by Dior.

“Lolita Lempicka le Parfum” is considered an oriental nectar, intoxicating with liquorice. “Lolita Lempicka le Parfum” begins with the gourmet flavor of liquorice liqueur, associated in the heart with scents of violet flower. Jasmine and cedar come to mingle with it, offering a most sensual tone. The base of “Lolita Lempicka le Parfum” is both soft and creamy, because it combines tonka bean, vanilla, and cistus labdanum. Of course, the bottle uses the forbidden fruit design of its predecessor.

Since antiquity, the apple has been rich in symbols, it represented in turn, fertility or the forbidden fruit. The apple of “Lolita Lempicka le Parfum” has an almost hypnotic violet color, thus shining like a radiant and luminous amethyst.

The golden ivy is gone, but the playful writing and the cabochon in the shape of a fairy branch are still relevant today. On the cork, we can admire a heart beautifully crossed by an arrow like the ones we dug out of a tree trunk when we were children. The whole offers an absolutely magical rendering.

Almost 20 years after the release of her first perfume, Lolita Lempicka decides to reinterpret it in a more intense and sensual way. “Lolita Lempicka le Parfum” takes us to a fantasized garden, a garden where we discover new emotions.

The gourmet image of So Sweet by Lolita Lempicka

Lolita Lempicka is a brand that seems to have only one vocation to make its customers dream. Indeed, each of the brand’s fragrances is a call to the imagination and dreamlike. Also, Lolita Lempicka seems determined to continue in this direction and this time offers us an apple more delicious and sparkling than ever. Her new fragrance So Sweet is a concentrate of femininity, as fun as it is seductive. So, focus on the means implemented by the house Lolita Lempicka in terms of communication to make us succumb to the call of this forbidden fruit.

Lolita Lempicka and her muse who remains mysterious

We are not going to lie, Lolita Lempicka seems to want to float a wave of mystery on the release of her new perfume So Sweet. Also, no muse name has filtered for the moment. Thus, you will have to show a little more patience to know if we will have the pleasure of finding the actress Elle Fanning, until then the face of Lolita Lempicka, on the occasion of this new scented release. What’s more, we are already wondering what hairstyle will be given to the pretty blonde. Indeed, a few weeks ago, this one surprised us with her change of look, swapping her old angelic long hair for a shorter boyish cut but just as charming.

So Sweet appears on M6

However, it is not because Lolita Lempicka has not yet revealed her musethat So Sweet was not entitled to its publicity. Indeed, on the occasion of its launch, Lolita Lempicka applied to the letter the advice of the advertising agency Publicis Media. Thus, she collaborated with the television channel M6. The latter has created for the occasion an event wrapping of its advertising screens. Likewise, its jingle preceding the advertisements has been extended to immerse us in a dreamlike universe corresponding to that of the brand. Everything then revealed to us the allure of the new So Sweet while taking us into a particularly perky world. This promotional campaign was broadcast from July 18 to 30, 2016 and seemed to target more particularly a young and female audience. In other words, the choice of the M6 ​​chain was not trivial and corresponds perfectly to the customers targeted by this new gasoline. It could therefore be that Lolita Lempicka once again wins a winning bet!