The end of the perfume year was marked by numerous announcements within the Rochas house. Indeed, the brand did not hesitate to announce the release of three perfumes for 2017. Among them, Mademoiselle Rochas is undoubtedly the most feminine . Nevertheless, he does not lack impertinence and daring either. From then on, all that was missing was a face to complete the release of this new essence. It’s now done. Rochas has just unveiled its new advertisement, a dive into the heart of Paris sublimated by the seductive Noémie Schmidt.

Noémie Schmidt, new muse of the Rochas house

To sublimate its Mademoiselle Rochas perfume, the brand recently announced the choice of its new muse: the radiant and sparkling Noémie Schmidt. Of Swiss origin, she oriented herself in the world of entertainment from her childhood. She was first trained in the classical field before studying theater at the International Theater School in Brussels. After making her screen debut in 2012, she became known through her role in the series “Versailles” as well as in “L’Etudiante de Monsieur Henri”. Likewise, her role in the film Radin as the daughter of Dany Boon brought her to the forefront of notoriety in France. Moreover, it would seem that it is precisely for her humor and her playful aspect that Noémie Schmidt has been chosen here by Rochas. She said she was delighted with this first experience in advertising. What’s more, she adds: “I believe Rochas’ values ​​are right for me. Values ​​of kindness, generosity, playfulness, freshness, punch too. “

The catchy advertisement of Mademoiselle Rochas

The Rochas ad begins with a back view of Noémie Schmidt perfuming herself in her bathtub with a few drops of Mademoiselle Rochas. From then on, it seems to gain an extraordinary energy, not hesitating to run through the alleys of the capital, despite its stiletto heels several centimeters high! Moreover, to save time, she even goes so far as to take off her shoes, walking proudly with her shoes in hand, a smile on her lips. From then on, she joined some friends on the terrace of a typical Parisian café. They give him a gift containing an adorable puppy in a Rochas box. The whole thing sends us back to the image of a woman full of life in the heart of a typically romantic Paris.

The year 2017 seems to be marked by modernity and renewal for most luxury brands. Thus, after Lanvin and his last Jeanne Lanvin My Sin, it is around Rochas to reinterpret his great classics. As if to succeed the iconic Femme de Rochas, the brand has just created Mademoiselle Rochas . This new juice is aimed at a new generation of women and offers a little rejuvenation at the Rochas house. But then, is this latest fragrance up to its predecessor?

Mademoiselle Rochas, respect for a very elegant heritage

Before giving you the secrets of Rochas’s new recipe, how about learning about its visual? The brand seems to have bet everything on renewal through this perfume. If Femme de Rochas adopted a slender figure, Mademoiselle Rochas opts for the opposite extreme. This new container is round in shape. However, this choice was not made at random. In this case, the circle is a symbolic shape for most people around the world. It symbolizes infinity and has an almost divine dimension. What is more, it is here associated with the emblematic color of femininity: pink. This color is reminiscent of childhood. Thus, it immediately plunges us into a certain nostalgia, and every detail of this container seems to have been worked on with extreme meticulousness. The external pleating of its glass gives rise to multiple reflections in its juice. This is the result of absolutely exceptional know-how. A fabric ribbon is tied at its collar. This gives a very couture spirit to this perfume, further accentuated by the Mademoiselle Rochas label. Finally, the cabochon of this new fragrance gives more modernity to the whole. Designed in brushed metal, this one makes the whole look more avant-garde than ever.

The very contemporary aspect of Rochas perfume

Mademoiselle Rochas is a surprising fragrance. Indeed, this one knew to preserve the authenticity of the house Rochas while bringing a strong dose of modernity to it. What is more, it seems to bring together all the facets of femininity on its own … However, women are complex, men will say! Never mind, it took more to discourage the talented Anne Flipo. Indeed, it is this that the Rochas house has chosen to create its new perfume. If nothing predestined the latter to become a perfumer one day, it must be recognized that she has demonstrated her talent to us time and time again. With a career already marked by awards, Anne Flipo has created a fascinating fragrance here. Mademoiselle Rochas begins with a very current flavor of blackcurrant and candied apple. These two gourmet ingredients reveal the impertinence and modernity of the Rochas woman. Indeed, sweet smells are particularly in vogue at the present time. Then, the absolute femininity of the Rochas house takes over. Mademoiselle Rochas vanishes into a floral heart based on jasmine and rose. For more tenderness, the whole is wrapped in sandalwood. Finally, because a woman would be nothing without a dose of sensuality, Mademoiselle Rochas lets float behind him an association of ambergris and musk. the whole is wrapped in sandalwood. Finally, because a woman would be nothing without a dose of sensuality, Mademoiselle Rochas lets float behind him an association of ambergris and musk. the whole is wrapped in sandalwood. Finally, because a woman would be nothing without a dose of sensuality, Mademoiselle Rochas lets float behind him an association of ambergris and musk.

Rochas launches a new Couture edition of Mademoiselle Rochas

Mademoiselle Rochas was born in 2017, perfectly embodying the image of Parisian youth, both chic and possessing this irresistible je ne sais quoi. The women then had no trouble identifying themselves in this olfactory portrait. The success was immediate! Rochas therefore decided to continue the experience, by making an Eau de Toilette edition of this already cult scent, from 2018. Today, Mademoiselle Rochas reappears all the more and is now interested in elegant and graceful women in a new version called Miss Rochas Couture.

Who is the Mademoiselle Rochas Couture woman?

Let’s start with the introductions first. Who is the famous Mademoiselle Rochas, who gives us here a new facet of her personality? Rochas describes her as “a bubbly young Parisian, active and cheerful, fresh and” typicaly Frenchy “. Woman and Madame are his beautiful inspirers, but Mademoiselle Rochas has freed herself from them. She retains their French elegance but has made her choices to live 100% in her time. Curious and daring, playful and optimistic, she likes to take advantage of the new lively spots in the City of Lights. Go shopping, enter a gallery, have a coffee on the terrace, organize a romantic dinner with a view over the rooftops of Paris… ”.

You will understand, Mademoiselle Rochas Couture embodies a typically French way of life. Particularly urban, it conveys a playful pleasure wherever it goes, and radiates happiness and charm, while possessing here an additional refinement to that of its predecessors.

Mademoiselle Rochas Couture, a contrasting fragrance in a new purple bottle

Mademoiselle Rochas Couture is an infinitely contrasting juice that we owe to the talented perfumer Anne Flipo. With him, everything is a question of oppositions and balance. Moreover, this explosion of flavors appears from its top notes. Mademoiselle Rochas Couture sets off on a trio of bergamot, pink pepper and pear. Her heart, meanwhile, is more feminine and floral. It combines orange blossom, lily of the valley and heliotrope. Finally, Mademoiselle Rochas Couture ends with a smooth and seductive base of musk, tonka bean and sandalwood.

This rich and very nuanced fragrance is then delivered to us in a bottle with an identical silhouette to that of its predecessors. All in curves, it perfectly embodies feminine tenderness. Its soft pink color has been replaced by a more sustained shade, in purple tones. Mademoiselle Rochas Couture is also decorated with a black ribbon more imposing than before, with the typical Rochas milleraies pattern, sewn into the lining of each coat of the brand. Moreover, this emblematic Rochas motif is also present at the bottom of the label of this perfume as well as on the contours of its bottle. More than ever, refinement is present and every detail has been taken care of.

Mademoiselle Rochas In Black, make way for Rochas’ new rebellious and glamorous woman!

The Rochas house has the gift of surprising us, both through its vision of haute couture and through its perfumes. However, femininity and poetry remain unchanged values ​​since its inception. However, in 2020, the sign seems to change somewhat. Mademoiselle Rochas In Black takes us to the discovery of a new woman more glamorous and rock ‘n’ roll. So, how about following us in this unsuspected universe? Mademoiselle Rochas In Black reinvents the Rochas spirit. If you were expecting softness and tenderness, get ready to discover an astonishing transformation of this star perfume …

Who is the new Mademoiselle Rochas In Black?

Mademoiselle Rochas In Black remains a bubbly and active young Parisian, elegant and chic. However, where her older brother was tender and delicate, Miss Rochas In Black becomes more daring and rebellious. Mademoiselle Rochas In Black reveals herself in a radically mysterious new form. With her, women are invited to free the spirit of protest that lies dormant in the depths of their being. Infinitely glamorous, Mademoiselle Rochas In Black likes to be noticed. With her, whatever the conventions: Mademoiselle Rochas In Black goes where the wind and desires take her. She does not hesitate to shake up the codes, even if it means leaving no one indifferent!

Rochas’ new black bottle

On the bottle side, Mademoiselle Rochas In Black also dares a surprising allure. Here, the pink of the past has completely disappeared in favor of a mixture of black and silver. The bottle of Mademoiselle Rochas In Black is always shaped in a perfect circle, the contours of which draw the iconic Rochas Miller motif, present in the linings of each coat of the brand. The bottle of Mademoiselle Rochas In Black frees itself from the tender conveniences of the past, for a now darker facet. Its knot of fabrics, meanwhile, becomes a more provocative black leather. A touch of light is nevertheless brought to the whole by a silver and shiny label present in its center.

The unforgettable floral composition of Mademoiselle Rochas In Black

Like its predecessor, Mademoiselle Rochas In Black is always part of a floral and fruity register. However, his imprint becomes more indelible and overwhelming. It all starts with a bright and fresh combination of bergamot, black tea and gourmet blackberry. His heart, meanwhile, is wrapped in a spicy rose, hawthorn and leather. The sensuality of this fragrance operates instantly, while its base envelops itself in black vanilla, oakmoss and ambroxan. “A rebellious femininity is expressed at the heart of the fragrance, where flamboyant leather mingles with the softness of a floral accord of spicy rose and hawthorn”. Mademoiselle Rochas In Black is a resolutely rock and chic new opus, just as surprising by its visual as by its floral, fruity and woody scent.

In 1960, Rochas created one of its greatest perfumes: Femme de Rochas. Now, to capture a new generation of consumers, the brand has chosen to publish a successor: Mademoiselle Rochas . Also subtitled “Frenchic”, this juice is advertised as the embodiment of “natural French chic”. But then, how much can this new luxury to slip into the crook of your neck cost? Focus on its many advantages and its very affordable price on our site.

Mademoiselle Rochas, a digest of quality

Mademoiselle Rochas is a perfume that does not skimp on quality. Indeed, it was made by one of the best perfumers of our time. It is the work of Anne Flipo, one of the best perfumers of her generation. She then chose to portray all the complexity of femininity in a single bottle. Thus, Mademoiselle Rochas contains innumerable facets. Very modern fragrance, this one is at the same time greedy, feminine, sensual and delicate. Its composition results from a very qualitative choice in terms of raw materials. Mademoiselle Rochas contains in particular the two most famous flowers of women’s perfumery: rose and jasmine. Likewise, Rochas seems to have shown an extreme mastery in visual matters. Mademoiselle Rochas is nestled in a round-shaped bottle, a silhouette synonymous with optimism and serenity for multiple cultures around the world. Every detail of this container has been worked with extreme refinement. Thus, a knot tied to the hand is fixed at the level of its collar. A very couture label decorates the whole and a brushed metal stopper brings more modernity to this visual. Beneath its apparent simplicity, Mademoiselle Rochas is therefore the work of very successful research.

The very affordable price of Mademoiselle Rochas at www.fragrenza

Therefore, such know-how could suggest a somewhat exorbitant price … However, it is not. As always, our site is attached to present this perfume to you at the most affordable price possible. Mademoiselle Rochas comes to us in three different formats. Its smaller capacity, 30 ml, is offered to you on our site at a price of € 44.50, a real bargain if we consider that the French buy on average perfumes for € 57. What is more, note that other retailers sell this perfume at a much higher price. For example, Marionnaud offers this same fragrance at 56 €. If, however, you are already seduced by this new perfume, also know that it is available in 50 ml for € 60.50 or in 100ml for € 84.50. Still for comparison, note that Marionnaud offers these two bottles at the respective prices of 76 € or 105 €. At this price, you would be wrong to deprive yourself of this new perfume …