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Prep & Matte, the mattifying base Lancôme

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Prep & Matte, the mattifying base Lancôme
Prep & Matte, the mattifying base Lancôme
Prep & Matte, the mattifying base Lancôme

Lancôme’s Fresh Mattifying Base, when hydration and dullness become one!

You may not know it, but the expression “shining skin” is one of the most frequently searched on the Internet, especially in summer. Rest assured ladies, so you’re not the only one complaining about having oily and sometimes shiny skin. This phenomenon is completely normal, although quite unsightly and often annoying! In addition, note that the sun, however long awaited, promotes the production of sebum and therefore the shine of the skin. According to a study carried out by La Roche Posay, 51% of women aged 20 to 29 complain of this excess sebum. To help you solve this problem and preserve the freshness of your complexion, Lancôme has therefore designed a new Base Prep & Matte.

Prep & Matte Matifying Base for a more radiant face

Prep & Matte Fresh Matifying Base, as its name suggests, acts on the production of sebum and aims to mattify the skin. For this, it acts directly at the source of the problem and regulates the functioning of the epidermis. Very effective, in particular on the T zone of the face, it limits the appearance of shine and makes the skin healthier and fresher. By acting on the production of sebum, Lancôme Fresh Mattifying Base also tightens the pores and prevents their unsightly dilation. The skin texture immediately seems refined. As it is less clogged, it also lets appear fewer blackheads and imperfections. Gradually, over time, the face looks smoother and more even. It is preserved from any shine and appears freshly cleansed and purified.

Prep & Matte Matifying Base to improve the adhesion of your makeup

At the same time, note that the Lancôme Fresh Matifying Base is ideally designed to be applied before your foundation. By limiting the creation of a greasy film on your face, it also improves the adhesion of your makeup. With it, forget the make-up which fades in barely an hour or 2. Now, your foundation remains intact from morning until night! The polymers integrated into the formula of the Matifying Freshness Base ensure a long-lasting and infinitely resistant result, which only completes the uniformity offered by your usual make-up.

Lancôme focuses on hydration

Despite its effectiveness, it should be noted that the Fresh Mattifying Base does not dry out the skin. Rich in moisturizing agents, and benefiting from all of Lancôme’s cosmetic expertise, it maintains a constant water level in the heart of your cells. The Prep & Matte Matifying Base thus protects you from skin discomfort and irritation. With it, only an absolute feeling of comfort remains. Lancôme’s Fresh Matifying Base is designed for oily skin as well as the most sensitive skin. It limits tightness and makes your face as supple and voluptuous as silk.

Presence: The chic masculine perfume signed Montblanc

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Presence: The chic masculine perfume signed Montblanc
Presence: The chic masculine perfume signed Montblanc
Presence: The chic masculine perfume signed Montblanc

The famous house of high-end pens and leather goods launched into perfumery in 2001 with the beautiful and original Présence. Created by Corinne Cachen, this masculine scent seems made for men who like to affix their signature with a Meisterstück so much its wake is frank, fresh and original. The Man of Presence is a strong man who preserves his privacy while showing his Presence… unique!

The very first men’s perfume signed Montblanc

The Montblanc house, called in the first place Simplo Filler Pen Company, was created in 1906 in Hamburg by Claus-Johannes Voss, Alfred Nehemias and August Eberstein in order to give the fountain pen a second wind. From the following year, the trio named their brand Montblanc, a name that for decades would be synonymous with luxury, quality and craftsmanship.

The considerable growth of the company pushes its main shareholders to want to diversify while maintaining the brand image of elegance of the company. In 2001, Montblanc became a perfume house thanks to Présence, its very first male fragrance.

For Présence, Montblanc retains all of the brand’s sober and timeless aesthetic and elegance values by offering a fragrance that aims to be dedicated to “A strong and passionate man.” A man of discreet and elegant confidence. »Montblanc for Présence. As a result, the visuals for Présence retain a very refined aesthetic enhanced by the lens of Mario Sorrenti. Around two key figures framed by a sumptuous black and white, reminding us of the chic aesthetic of the famous pens, the man and the woman seek the man Presence as an almost vital “presence”.

An original oriental-fern for a racy Presence

The Presence bottle is a jewel of contrasts highlighted by a glossy black background on which a pure and transparent glass globe rests. The shapes are as sharp as they are curved. The Man of Presence is at least as complex as his bottle, would the Montblanc man be a man of many facets?

Corinne Cachen opens the beautiful Presence with an ultratonic blend of hesperids and spices built around bergamot, then spiced with cinnamon, ginger and cardamom. At the heart, the vegetal and aromatic clary sage meets a sweet and deliciously sweet apple, which is more rare in a masculine scent. The earthy and deep heliotrope will bring its mysterious floral facets to this fruity aromatic heart. Tonka bean, sandalwood and amber bring their woody and wild depths to this beautiful Presence which will end up coiling delicately in cottony white musks.

“Présence de Montblanc is like a showcase for a reserved, modest and cultured man. He is a man who knows how to stay away, listens to others but who, naturally, stands out with his strong presence. »Montblanc for Présence.

Preserving your Clarins Complete Anti-Stretch Marks Care

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Preserving your Clarins Complete Anti-Stretch Marks Care
Preserving your Clarins Complete Anti-Stretch Marks Care
Preserving your Clarins Complete Anti-Stretch Marks Care

Preserve the elasticity of your skin with Clarins Complete Anti-Stretch Marks Care

We would love to have beautiful, perfectly smooth skin. However, we are not very likely to have a naturally elastic epidermis that adapts to the evolution of our morphology. As a result, in places, some stretch marks can form. Fortunately, cosmetology has greatly evolved, and Clarins offers particularly effective treatments to reduce the visibility of stretch marks and prevent their appearance. Focus on the Complete Anti-Stretch Mark Care.

What are stretch marks and why do they appear?

Stretch marks are a kind of purplish red scars that correspond to a fracture of the elastic fibers of the skin. Most of the time, stretch marks occur on the top and back of the thighs, on the hips, on the buttocks, on the lower back, on the stomach or on the breasts. Stretch marks appear during strong variations in weight but are also partly due to your genetic makeup. In fact, the more elastic skin you have, the less likely you are to have it. Stretch marks are the result of an imbalance between the production and destruction of elastic fibers and collagen fibers that make up the skin. From then on, the epidermis cracks, revealing ugly unsightly lines. In general, stretch marks occur during hormonal changes, especially during puberty.

The results provided by the Complete Anti-Stretch Marks Treatment from Clarins

Clarins Complete Anti-Stretch Marks Care is a product made from many plant extracts. It meets the many needs of the epidermis and is ideal for pregnancy. It accompanies puberty, but also all variations in weight. The Complete Anti-Stretch Mark Careby Clarins helps prevent the appearance of stretch marks and reduce their visibility. For this, it strengthens the elasticity of the skin and promotes the protection of the collagen fibers present in your skin surface. Clarins Complete Anti-Stretch Marks Care restructures the supporting tissues of the epidermis. Thus, it immediately alleviates the appearance of incipient stretch marks. Over time, it rids them of their pink color to make them as invisible as possible. Finally, for your comfort, it reduces feelings of tightness by nourishing the skin. Tests have shown that 100% of users of this treatment were satisfied with the hydration and comfort of their skins after use. 96% of them believe that their skin is softer after four weeks of use. 92% emphasize the firmness of their skin. Finally, 91% say they feel more toned in their skin.

The Complete Anti-Stretch Marks Care is used once or twice a day or at any time when your skin starts to become uncomfortable. To do this, simply apply it with light circular movements on the thighs, hips, stomach and breasts.

Prestige Edition J’adore L’Or

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Prestige Edition J’adore L’Or
Prestige Edition J'adore L'Or
Prestige Edition J’adore L’Or

J’Adore L’Or Prestige, when Dior pushes luxury to its limits

Whether it is to celebrate an important anniversary or on the occasion of special holidays, luxury brands are constantly competing in ingenuity to sublimate their most famous perfumes. Thus, many of them have already dared to experience prestigious editions. At the end of 2016, the Dior brand announced the upcoming release of a luxurious version of the iconic J’Adore . Prepare to welcome J’Adore L’Or Prestige, a fragrance exclusively for millionaires!

The sumptuous bottle of J’Adore L’Or Prestige

If J’Adore L’Or Prestige has retained its iconic fragrance, it is surprisingly beautiful thanks to its bottle. Over the years, many have tried to revisit the famous bottle of J’Adore perfume. This time, it was the artistic director of Dior jewelry, Victoire de Castellan, who had the difficult task of meeting the challenge. The latter began her career at Chanel alongside Karl Lagarfeld before being recruited by the house of Dior in 1998.

An emblematic figure in jewelry, it has been exhibited many times in the largest art spaces in the world. Also, she seems to sign here one of her most prestigious works. She explains then that for her, “a perfume is the expression of sensuality”. It is therefore precisely on this concept that she relied to create the new bottle of J’Adore L’Or Prestige. It was created in one of the best French jewelry studios. This luxury bottle is the work of an extraordinary technique and alone brings together dark silver and pink gold. These two precious metals face each other on a ribbon. They underline all the contrasts of the fragrance contained within this case.

As if to sublimate the whole, the set is decorated with 10 pear-shaped diamonds and 30 round cut diamonds. Of course, this bottle is made of Baccarat crystal and thus reveals the amber color of the juice it contains by reflecting the light.

The essence enclosed in this exceptional bottle

The first version of the J’Adore perfume was created in 1999 by Calice Becker. However, it is not exactly this which is contained in the bottle of J’Adore L’Or Prestige. This contains its 2010 version called J’Adore L’Or. This juice is a floral concentrate made from precious flowers. Thus, its raw materials are almost at the height of its luxurious visual. J’Adore L’Or Prestige also contains rose and Grasse jasmine, the contours of which are enveloped in warmer notes. J’Adore L’Or Prestige then lets a wind of patchouli, amber, tonka bean and Tahitian vanilla blow behind it.

However, even if this perfume is already mouth watering, it should be noted that it will only be published in five copies worldwide. You will understand, it will therefore be worth a small fortune … Count all the same 100,000 €. But after all, when we love, don’t we say that we don’t count?

Azzaro pour Elle, the essence of a daring woman

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Azzaro pour Elle, the essence of a daring woman
Azzaro pour Elle, the essence of a daring woman

“ Loris Azzaro is a man from the south, in love with light, colors and beautiful girls too. “

In addition, he spent most of his time imagining couture creations to showcase them. However, something was missing to perfect their outfits. Indeed, if the Azzaro men had a fragrance in their image, the women longed to be able to say the same. Also, in order to restore the balance, the house launched in 2015 a feminine essence called quite simply Azzaro for Elle.

The woman seen by Azzaro

Loris Azzaro is a Mediterranean man. Also, he likes the women of his country, those with a strong temperament. Thus, when he imagines their smell, it should not lack character. Moreover, he always created with the aim of making them more attractive. As he said, he wanted “to make dresses that women put on and men tear off”. Also, Azzaro pour Elle is really a perfume of seduction.. For him, “A perfume must always exalt your power of seduction. When you wear it, it is important that your partner wants to feel you, to touch you, to be near you… ”Thus, Azzaro pour Elle is a tribute paid to a solar, glamorous and seductive femininity. The Azzaro woman is confident, playful, hedonistic and incredibly sensual. She a bewitching woman who knows what she wants, “a woman who dares” but never too much. She is both charming and disturbing. In short, she is a seductress at heart.

Azzaro pour Elle, the birth of a unique feeling

The Azzaro pour Elle perfume takes up the identity codes of its legendary alter ego Azzaro pour Homme launched in 1978. A refined but refined line, vertical and assertive, makes this bottle a concentrate of highly structured refinement. It is a modern object whose silhouette is outlined under a belt of rhinestones, a true signature of the brand.

On the scent side, Azzaro pour Elle evolves and increases in intensity. His flight is as surprising as most beautiful encounters. The start is solar and thrilling. It combines fresh cardamom with a tangy and sparkling accord. Its colorful start then gives way to more intensity and sensuality. The femininity and delicacy of the rose intersect with the spicy tones of the lily. This is one of the noblest ingredients in the perfumer’s palette and brings modernity. Finally, the wake is deeper. It combines the warmth of incense with the sophistication of cashmere wood. Azzaro pour Elle is a glamorous, racy and above all very elegant fragrance.

Cerruti – 1881 Female

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Cerruti – 1881 Female
Cerruti - 1881 Female
Cerruti – 1881 Female

Buy the Cerruti 1881 Woman gift set on Fragrenza Perfumes.

CERRUTI 1881 offers women an intimate fragrance of authentic elegance.

Woody and Floral, the fragrance captures the essence of flax flower to combine it with soft notes of blond woods.

Irresistible to the touch, the frosted glass bottle in pink color, with rounded and pure shapes, evokes a delicate femininity imbued with grace and naturalness, like the image of the Cerruti brand .

Timeless and elegant, CERRUTI 1881 a fragrance for a sensual and refined woman.

Also discover Cerruti men’s fragrances .

Woman Perfume

Olfactory family: Floral – Violet Rose

Head Notes: Bergamot, Green Note.

Heart Notes: Rose, Violet, Narcissus, Tuberose.

Base Notes: Sandalwood, Fleur-de-Lin, Vanilla.

Find it at the best price at our perfume partner: Cerruti 1881 Femme – Fragrenza Perfumes as well as all Cerruti perfumes .

Primary Colors Lip Polish Base

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Primary Colors Lip Polish Base
Primary Colors Lip Polish Base
Primary Colors Lip Polish Base

Modulate the shade of your Yves Saint-Laurent Lip Polish with the new Primary Colors

True icons of beauty born in 2012, Yves Saint-Laurent Lip Varnishes are constantly reinventing themselves. Kinds of hybrid products located on the border of gloss and lipstick, the latter have become stars of the makeup department in no time. Thus, the sign did not intend to stop there and chose to decline them in three new primary shades: a crimson red, a yellow and a blue. Forget about compromises and dare to assert yourself, the Primary Colors Lip Varnishes will make you change your look as many times as you want, while offering you a particularly wide range of powerful and particularly vivid colors.

The famous Yves Saint-Laurent Lip Polish

For a long time, women dreamed of having a lipstick that was both shiny while having intense colored pigments. So, who has never tried to cover their classic lipstick with a layer of transparent gloss to give the whole thing more volume? However, the result sometimes left something to be desired and sometimes gave a slightly flavorful rendering… Fortunately, everything changed in 2012 when Yves Saint-Laurent made the Lip Varnish .

Produced at the border between gloss and lipstick, this one can boast of combining the intensity of a color and the shine of a lipstick. . Its formula is based on a new system called the Lifeproof Color Emulsion. Formulated with ultra-resistant polymers and ethylcellulose, Lip Polish makes your mouth shine like a real candy while giving it an absolutely splendid shade. What’s more, its wet effect does not remain sticky. The Lip Varnish is a very pleasant product to wear. It was initially available in 19 different colors ranging from beige to pink, via red or purple.

The three new Primary Colors for Lip Polishes

Now, the Yves Saint-Laurent house has decided to enrich its wide range of Lip Varnishes with three new Primary Colors. Yves Saint-Laurent offers us a “Magenta Amplifier”, a “Blue Amplifier” or a “Yellow Amplifier”. Two choices are then available to you in terms of application. These new colors can be worn alone or combined with other shades of classic Lip Polish. Thus, by assembling two colors, you will obtain more Lip Polish colors and you will be able to create totally personalized products.

Yves Saint-Laurent offers you the opportunity to play chemists and make your own custom lip varnish. If you choose to wear one of the new Primary Colors Lip Polish on its own, just apply it like a classic lipstick. On the other hand, to create a mix of colors, start by applying a layer of Primary Colors Lip Varnish on your mouth. Let it dry. Then, cover it with one of the classic Lip Polish shades of your choice.

Prime Contour by Valmont, the protector of fragile faces.

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Prime Contour by Valmont, the protector of fragile faces.
Prime Contour by Valmont, the protector of fragile faces.
Prime Contour by Valmont, the protector of fragile faces.

Prime Contour by Valmont, the cream that takes care of the sensitive parts of your face

Since its creation, the Valmont company has devoted all its research and know-how to the design of anti-aging products. Its professional treatments “combine expertise, product performance and precision in gesture”. Thus, Valmont’s goal is to adapt to each type of skin and to offer treatments specifically designed for all areas of your body. Also, not all parts of your face are in the same boat. The outline of your mouth or that of your eyes are particularly fragile. They are therefore more quickly subject to skin aging. It is therefore precisely to preserve them that Valmont’s Prime Contour cream was made.

The eyes and mouth, fragile areas

Our face is constantly subjected to external aggressions such as cold, pollution, stress, or temperature variations. To preserve it, it is protected with a hydrolipidic film. However, when the attacks are too strong, this protective shield tends to weaken. As a result, the skin becomes duller, rougher and less supple. In the long term, furrows widen on its surface. These are the wrinkles. What’s more, some parts of our face have much thinner skin. The eye area or that of our mouth are mainly concerned. As the epidermis is thinner, it is more sensitive to attacks. When it is not properly protected, it marks all the more easily and more durably. In addition, the contour of the eyes and the mouth and connected to many muscles. These parts of our face are in constant motion, whether when we speak or when we blink. These repetitive movements also leave marks on our skin. All of these elements combined these are the areas that age first on our body. It is therefore precisely to help them come to the aid of the Prime Contour cream by Valmont.

The benefits of Valmont Prime Contour cream

Prime Contour cream has a rich but non-greasy texture. In other words, despite its formidable effectiveness, it does not leave an unpleasant feeling on the skin. Its objective is to protect the most delicate skins and in particular the most fragile areas. For this, it contains many nutritive agents which promote day after day the appearance of visible signs of aging. Likewise, this treatment also prevents your skin from becoming dehydrated. The Cream Prime Contourmust be applied morning and evening, by small touches on the contour of your eyes and your mouth. It spreads directly with your fingertips, and a simple dab is enough to nourish your skin durably. By making simple pressure with your fingers and by performing circular massage movements during its application, you will also promote blood circulation in your skin. Therefore, the combination of these mechanical gestures with the richness of Prime Contour cream will visibly decrease the signs of aging on your face.

Prime Renewing Pack, the exceptional Valmont skincare

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Prime Renewing Pack, the exceptional Valmont skincare
Prime Renewing Pack, the exceptional Valmont skincare
Prime Renewing Pack, the exceptional Valmont skincare

The Prime Renewing Pack, Valmont’s secret to making your skin radiant

“Since its creation, Valmont has devoted all its know-how in the field of anti-aging to professional care combining expertise, product performance and gestural precision. Each beauty care ritual […] easily adapts to the desires and needs of each client ”. This time, the Prime Renewing Pack emphasizes the radiance of your skin. Inspired by Swiss tradition, it seems to possess within itself the vitality of the highest snow-capped peaks and the luminosity of ice. The Prime Renewing Pack then appears as a sort of initiatory journey to the heart of the Valmont territory.

Over time, the skin loses its radiance

The skin aging process starts around the age of 25 and changes the appearance of our skin. Certain skin mechanisms are disrupted and the epidermis is gradually transformed. The signs of aging become visible. The epidermis loses its density and volume and wrinkles become deeper. Lack of radiance is also a sign of skin aging. Over time, attacks on the skin such as pollution, stress, temperature variations, or tobacco consumption tend to dry it out and refine it. With age, microcirculation also slows down. All these elements make the complexion duller. Your face then loses its pretty pink color. Also be aware that oily skin tends to become dull more quickly. Indeed, the excessive production of sebum forms an oily film on the surface of the skin which tends to reduce its radiance. Likewise, the sun is very harmful. It is therefore essential to protect your skin well on a daily basis so that UV rays do not also affect its loss of radiance.

The Valmont Prime Renewing Pack

The Valmont Prime Renewing Pack works to repair tired skin. It fights against the gray complexion which tends to give a tired and aged look. Its effect is immediate and only increases over time. The Valmont Prime Renewing Pack instantly reveals the radiance of the skin and illuminates the face day after day. Right now, it is one of the brand’s best-selling products. From then on, it refreshes the face and gives the impression that you are perfectly rested. The Prime Renewing Pack is the same as a good night’s sleep in just a few minutes.

How to use the Valmont Prime Renewing Pack?

The Valmont Prime Renewing Pack can be used in two ways. It can be applied as a mask. In this case, you just need to apply a thin layer on your face and neck and leave it on for three to five minutes. Then, you will simply need to remove the excess product with a soft, damp cloth. In this case, the Prime Renewing Pack acts as a progressive regulator that will transform your skin over time. Be aware, however, that the longer you leave this mask on, the more convincing it will be. So do not hesitate to apply it to your skin for about twenty minutes if you have the time.

The Prime Renewing Pack can also be used for a quick makeover. In this case, simply apply a dab of cream on your face and neck, and let it penetrate with small stroking movements.

Protect your hair with Sisley Protective Fluid

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Protect your hair with Sisley Protective Fluid
Protect your hair with Sisley Protective Fluid
Protect your hair with Sisley Protective Fluid

The Protective Hair Ritual Fluid, a protective hair barrier by Sisley

Initially, the Sisley brand specialized in the creation of beauty products for the skin. However, over the course of its research, the brand noticed that the hair fiber had a texture very close to that of the epidermis. Thus, in 2018, Sisley developed a range of treatments specifically designed for the hair: Hair Rituel . The success of this assortment of products was immediate, and its effectiveness has already been rewarded with the Allure Best of Beauty Award of 2018. In this context, Sisley has therefore decided to repeat the experience and enrich its range. of care. To accompany you during your summer, Sisley invites you to discover its new Protective Hair Ritual Fluid.

Summer, a dreadful season for the hair

If Sisley designed the Ritual Hair Protector Fluid, it is quite simply because summer is a very difficult time for your hair. First of all, the sun tends to greatly weaken the scales of the hair. It acts on them just as it does on the skin and tends to dry them out or even burn them. It is therefore necessary to apply UV protection to your hair and scalp. At the same time, the wind, sea salt, sand and chlorine from the swimming pool are all elements that also weaken your hair. Here again, to help it fight against these attacks, the Ritual Hair Protector Fluid can be a precious ally. With it, forget the “straw” effect of the start of the school year and make way for sweetness!

The nutritive assets contained in the Protective Hair Ritual Fluid

As always, Sisley has favored the use of natural ingredients in the formula of this treatment. The Ritual Hair Protector Fluid contains a restructuring complex based on cotton and ceramide. The latter acts as a protective shield on your hair. It enriches your lipid fiber and makes your hair stronger every day. These effects are also accentuated by the presence of artichoke leaf, another very nutritious ingredient. A sun filter comes here to fight against UV rays. The impermeability of the fiber of your hair is further accentuated by the addition of several vegetable oils of macadamia, shea, hazelnut and camellia. Finally, sunflower seed extract is here integrated into the Hair Ritual Protective Fluid, for its antioxidant effect.

The light and protective texture of Protective Hair Ritual Fluid

Day after day, the Rituel Hair Protector Fluid sheaths and nourishes your hair, while protecting it from the harmful effects of the sun. With it, the color of your hair remains intact, whether natural, colored or highlighted. However, despite its effectiveness, the texture of Protective Hair Ritual Fluid remains very airy and light. Finally, know that this product is also scented with fresh and woody notes of verbena, lemon, amber and peach blossom.

The Protective Hair Ritual Fluid is applied to dry or damp hair, and does not require rinsing.

Pub L’Eau d’Issey Pure Nectar de Parfum

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Pub L’Eau d’Issey Pure Nectar de Parfum
Ad of L'Eau d'Issey Pure Nectar de Parfum
Ad of L’Eau d’Issey Pure Nectar de Parfum

Issey Miyake’s Eau d’Issey Pure Nectar gets a new clean ad

Issey Miyake is an extraordinary creator with a unique universe. Born in Japan, he always knew his life was in Paris. Indeed, a true fashion enthusiast, it was not long before he aimed at Europe. Firmly determined to conquer the world, today he has achieved his dreams, not only in terms of sewing but also in terms of smell. Issey Miyake is particularly famous for his Eau d’Issey perfume, produced in 1992 . Today, however, water takes on a whole new face and becomes Eau d’Issey Pure Nectar, the opportunity for Issey Miyake to accompany it with a new advertisement.

L’Eau d’Issey Pure Nectar, a fluid and refined juice with a slender silhouette

The Eau d’Issey Pure Nectar is a fragrance that creates once again the surprise with simplicity. Guided by the imagination of its creator, he gives us his vision of sublimated nature. This is a fragrance that draws its source from the depths of plants and flowers. Inspired by a simple drop of water, it metamorphoses into a rare and precious juice. Eau d’Issey Pure Nectar is like a magical moment during which time stands still. This time it takes on a more chypre scent and turns out to be more contrasted than before. Its bottle has a very contemporary shape and soars towards the sky in transparency.

Its feminine and sensory peach color is the perfect echo of its new sweet breath. Indeed, Eau d’Issey Pure Nectar is loaded with a comforting and warm honey. It opens with the scent of this ingredient and accompanies it with a juicy and vegetal pear. The rose expresses itself fully in its heart. Finally, Eau d’Issey Pure Nectar ends with a subtle combination of sandalwood, ambergris and cashmeran.

The bottle of Eau d’Issey Pure Nectar as the star of its own advertising

Its advertising, meanwhile, also goes to the point. It begins with the name of the brand and is played to music with a very electro spirit. Drops of water, source of inspiration from Issey Miyake, bead on branches and seem to flow to form a perfume. The image then leans over the top of the Eau d’Issey bottle. Its silver color is that of the first part of this juice. However, peach-colored drops enter this bottle and color it a sunnier orange shade. A gradient forms on the surface of the transparent glass of this bottle and the drop that flows inside it forms a ripple at its base.

In this advertisement, Issey Miyake has chosen to play with shapes, colors and textures. Here, there is no question of muse and the bottle of Eau d’Issey Pure Nectar is sufficient on its own. Rose petals fly in the wind and remind us of the center of its composition. More than ever, Eau d’Issey Pure Nectar seems to come directly from nature.

Pub Libre: YSL finally unveils its ad with Dua Lipa

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Pub Libre: YSL finally unveils its ad with Dua Lipa
Pub Libre: YSL finally unveils its ad with Dua Lipa
Pub Libre: YSL finally unveils its ad with Dua Lipa

The Flames of the Woman of Libre by Yves Saint Laurent

In the 70s, Yves Saint Laurent pushed women to emancipate themselves by creating clothes that would marry elegance with glamor, the masculine suit with feminine forms. From this innovative spirit was born the Rive Gauche collection and perfume, but also all the following fragrances, so much the house has managed to preserve the spirit of its founder who died far too soon. As a result, Libre, this pretty feminine perfume born in 2019 will once again conquer women’s freedom, more than 40 years after Rive Gauche but with this still crazed desire to see free women, really …

Strong advertising as a symbol of Yves Saint Laurent’s Libre

This advertisement for Libre opens in a very original way with immense flames while a feminine silhouette emerges in the distance, both graceful and intense by its black colors. The scene is mysterious and perhaps dramatic, but suddenly the music loses its darkness to gain pop intonations.

We are now discovering the sculptural line of the Free woman in a red and burning desert setting as in the last hours of the day. Shimmering colors that are echoed in response to the burning gaze of the young lady who fixes the camera as if she wanted to touch each of her spectators.

The director takes a step back and we follow the elegant line of the Libre woman dressed in a black suit with a plunging neckline, emblematic of the designer Yves Saint Laurent. Behind the steps of the young lady is then drawn in letters of fire “Free” and the woman moves away from this burning setting with a determined step, ready to conquer the world …

This pretty advertisement will end with the Couture bottle of Libre highlighted by a close-up of the most aesthetic.

Libre d’Yves Saint Laurent, a great cry of freedom

This advertising campaign for Libre was probably orchestrated by the photographer who created the splendid visual for the perfume Nabil Elderkin. The great strength of this advertising campaign for Libre lies of course in its aesthetic sobriety where only the beauty of the Free woman and her flames are masters of the game.

Qui plus est, Dua Lipa n’est pas seulement la splendide héroïne et égérie de ce Libre d’Yves Saint Laurent, c’est aussi la chanteuse qui rythme cette campagne avec une repise pop et ultra coloré du titre I’m Free chanté à l’origine par les Rolling Stones.

Dua Lipa, la jeune égérie engagée de Libre d’Yves Saint Laurent

Pour la jeune nouvelle égérie de ce Libre d’Yves Saint Laurent, la vie n’a pas toujours été clémente et il lui a fallu beaucoup de courage pour réaliser ses rêves. Par son unique détermination, elle quittera famille et racines à 15 ans pour revenir en Grande Bretagne afin d’étudier seule au Sylvia Young Theatre School alors que ses parents peu fortunés restèrent au Kosovo.

Puis à force de chanter sur les réseaux sociaux, elle finira par se faire rebrandr et ce notamment grâce à son titre phare qui fera le tour du monde, New Rules, un titre très féministe.

Dua Lipa semblait donc être la personnalité forte que la maison Yves Saint Laurent cherchait pour incarner cette femme Libre. Elle voit la féminité dessinée par Libre ainsi : « Être soi-même sans jamais accepter de compromis, agir comme on veut, croire à ce qu’on veut, toujours être fier de ce qu’on fait, et j’ai le sentiment que toutes ces convictions s’accordent parfaitement à la philosophie du nouveau parfum d’Yves Saint Laurent. » Dua Lipa pour Vanity Fair.

Libre d’Yves Saint Laurent, la néo fougère au style masculin-féminin

Ce sont les deux grands parfumeurs faiseurs de succès Anne Flipo et Carlos Benaïm qui ont fait naître Libre pour la maison Yves Saint Laurent. Pour créer cet hymne à la liberté, mais surtout à l’esprit Yves Saint Laurent, les deux parfumeurs n’ont pas hésité à marier les contraires en faisant se rencontrer des froids glacés d’agrumes et d’essence de lavande et des chaleurs solaires et sensuelles de fleur d’oranger, de jasmin et de notes animales.

Du flacon au jus, Libre ce parfum féminin si Yves Saint Laurent…

« Une structure masculine par essence, et un cœur ultra-féminin. Aussi net et vertical qu’un smoking à la coupe épurée ; qu’une jambe perchée sur un talon aiguille. Un rayon de lumière. Une flamme. Un cri. »  Yves Saint Laurent pour Libre.

Ainsi donc, la référence au fameux smoking féminin Yves Saint Laurent qui fit tant parler de lui dans les années 60-70 est omniprésente dans ce Libre, tant au point de vue de sa belle égérie qu’au point de vue de son flacon et même de ses accords.

Libre comme le témoignage brûlant de cette liberté féminine si chère à Yves Saint Laurent

Il y eut Rive Gauche qui incita les jolies Parisiennes à s’habiller de façon moins guindée et plus dans l’air du temps, il y eut aussi Opium qui brûla d’une féminité sensuelle que l’on ne s’autorisait pas avant. Et maintenant, il y aura Libre qui nous racontera les folles envies et les rêves d’une femme qui n’abandonnera jamais sa liberté durement acquise…

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