Serge Lutens signs a new originality called Dent de Lait
The Serge Lutens house now has 74 different fragrances grouped under four distinct collections. These are called Flacons de Table, Les Eaux, Section d’Or and, the best-selling of all, Black Collection. However, it is precisely this which will very soon be enriched with a new essence. The new juice in question is at the very least enigmatic and raises questions from the vision of its name: Dent de Lait. So, does this scent really smell like baby tooth? Follow us, we have already gleaned some information for you about this unique essence …
The enigmatic universe of Serge Lutens
Serge Lutens is an atypical character who does nothing like the others. Indeed, if current perfumes often respond to current marketing trends, Serge Lutens does not care what to say and fashion. Above all, he follows his creative instinct, to say the least, daring. Thus, Serge Lutens takes us into each of his creations in a particular atmosphere, which some even consider to be slightly unhealthy… Serge Lutens does not hesitate to deal with unexpected subjects such as war, fear, nostalgia… We are very far away from the sometimes too magical world of classic perfumery. Thus, Dent de Lait deals this time with childhood from an angle still unexplored in perfumery.
The unusual smell of a Milk Tooth
Dent de Lait is a perfume which is revealed in a 100 ml format and which leaves behind an astonishing odor of originality. Indeed, this essence does smell of Milk Tooth! But besides, what exactly does this smell correspond to? In reality, Dent de Lait begins with a metallic breath reminiscent of the scent of blood. Its “toothed” appearance comes from a combination of powdery and milky scents. The whole is also coated with a smoky scent. For the moment, very little additional information has filtered out on the composition of this new juice. However, given Serge Lutens’ unrivaled talent, we have no doubts about his balance and harmony. Therefore, this is enough to arouse curiosity and make you want to discover it …
A collaboration between Serge Lutens and Christopher Sheldrake
Once again, to make this new juice, Serge Lutens has surrounded himself with the talented Christopher Sheldrake. An emblematic figure of the brand, he is considered by many to be the “second man” of the Serge Lutens house. Atypical and very talented character, he began to collaborate with Serge Lutens in 1995. Since then, the two artists never leave each other! Indeed, Christopher Sheldrake believes that only the Serge Lutens brand allows him to express all his daring to this point without ever imposing any constraints on him. However, this is precisely what we find in this new fragrance.
Today, perfumeries are inundated with new scent essences, mostly from major fashion houses known across the entire planet. However, some brands manage to emerge in the midst of this flood of ever more innovative smells. This was particularly the case with the Serge Lutens house. This niche perfumery sees its development increasing year by year and will thus deliver a new essence to us within a few weeks. This will be called L’Eau de Paille and is advertised as an “anti-perfume”. In short, it is an original scent that we are already eager to discover.
The L’Eau collection by Serge Lutens
Serge Lutens is a creator at heart, born in the north of France in 1942. From the age of 14, he worked in a hairdressing salon, against his will, while he aspired to a career in actor. Then, in the 1960s, he went to Paris where he worked in the field of cosmetics. In this case, he worked for the Shiseido brand, which was then little known, and became its artistic director in 1980. Then, in 2000, he decided to open his own perfume house. However, he devotes himself exclusively to the management of the latter and does not design the species themselves.
On the other hand, it uses prestigious noses that work with particularly noble raw materials. In fact, the first range of fragrances launched by Serge Lutens was intended only for a public of initiated and wealthy people. It was only later that Serge Lutens decided to create essences with a more “common” scent and above all more affordable. Among his new fragrances, in 2010 he launched a scented collection simply called L’Eau. The latter marks a real change within the Serge Lutens brand. Indeed, these perfumes are in total opposition to the intense scents which precede them and opt instead for very natural nuances. Also, it is precisely from this range of perfumes from which the new Eau de Paille comes.
L’Eau de Paille, a non-conformist fragrance
Serge Lutens – L’Eau de Paille
L’Eau de Paille will appear by February in the Serges Lutens boutique at the Palais-Royal in Paris, and in March in all other perfumeries. Its smell is unlike any other and, as its name suggests, Serge Lutens aims to immerse us in the heart of a field on a hot summer day. Its smell thus appears to be quite dry and Serge Lutens also says that it is “dry water for those who do not like to get wet. “
He then alludes to the notion of dry toilet from ancient times, a time when water was considered somewhat dangerous. We can recognize there all the irony of Serge Lutens! Indeed, the latter is known for its assertive temperament and goes so far as to qualify this new essence as “anti-perfume”. The latter is a unisex fragrance that draws its share of masculinity from vetiver while its woody aspect gives it a very natural allure and its aquatic accord releases its liveliness.
As its name suggests, the Santal Majuscule fragrance revolves mainly around the scent of sandalwood. It must be said that this ingredient is particularly appreciated by the creator Serge Lutens . Moreover, this is not the first time that the creator has placed it at the center of one of his works.
Serge Lutens had already developed the perfumes Santal Blanc, a rather sweet fragrance, and Santal de Mysore, a much spicier juice. True immersed in the history of Serge Lutens, Santal Majuscule therefore refers to one of his favorite raw materials, but also to one of his childhood memories. Indeed, the word Capital is not there by chance. It refers to a past activity of Serge Lutens. When he was a child, on school benches, the designer had fun embellishing the capitals of his books with all kinds of pretty designs. It is therefore from this precise moment that Santal Majuscule is inspired.
Santal Majuscule, an atypical fragrance
Like all the creations of the house Serge Lutens, Santal Majuscule remains a rather mysterious and atypical fragrance. Its smell is unlike any other, and is intended for initiated consumers of perfume. Santal Majuscule begins with a sweet and spicy breath that does not lack character. Her heart, meanwhile, gains in poetry and combines the warmth of sandalwood with the elegance of rose. Finally, for more indulgence, Santal Majuscule ends with woody and suave nuances, accompanied by a chocolate flavor in the background. Of course, Santal Majuscule is presented, as always, in the brand’s signature rectangular bottle, both sober and very refined.
Serge Lutens – Sandalwood Majuscule
The house Serge Lutens unveils its new Woody Spicy fragrance: Santal Majuscule.
Majuscule Sandalwood Perfume
Buy Serge Lutens’ Santal Majuscule perfume at a low price on Fragrenza Perfumes.
“Don’t obey my orders, obey my silences”
Originally… The childhood memory of Serge Lutens who drew illuminations on his notebooks: drawings of flowers, fire, dragons… adorning the capitals in vivid colors of purple, blue, gold.
Olfactory composition. A complex writing is precious like an illumination, around 3 components:
-Santal, a sacred and precious wood
– Cocoa, sweet and bitter
– Damask rose, fresh and peppery
Fragrance Sandalwood Majuscule
Provoked by the fresh and peppery sting of the Rose of Damascus, the sweet bitterness of a childhood memory springs back through the Cocoa Absolute.
Uppercase Sandalwood Pub
Medieval legends told in precious books …
Creamy and spicy illuminations to dress a majestic Sandalwood.
Nom : Santal : Le Bois Sacré / Majuscule : Les Précieuses Enluminures.
Un bois précieux évoquant le passé, ses richesses, ses contes, princesses, dragons et chevaliers… sentiments chevaleresques et feu sacré !
Parfums Femme
Famille olfactive : Boisé – Epicé
Note de tête : Santal
Note de cœur : Cacao
Note de fond : Rose de Damas
Retrouvez le au meilleur prix chez notre partenaire parfums : Santal Majuscule – Fragrenza Perfumes ainsi que tous les produits de la brand Serge Lutens.
Serge Lutens: La Couche du Diable his latest fragrance
La Couche du Diable, when Serge Lutens invites us into Satan’s lair
Usually, perfumery is a luxurious and refined domain that evokes beauty, poetry or even tenderness. However, it happens that certain perfumers go astray and take other paths in order to surprise us. However, to have only one specialist in the matter, it would undoubtedly be Serge Lutens. Infinitely talented and overflowing with inventiveness, this atypical character will stop at nothing. His latest madness? Name his new perfume La Couche du Diable !
The enigmatic quotes of Serge Lutens
While the big perfume houses indicate precisely what are the ingredients of their perfume, while accompanying them with a very detailed description to allow us to immerse ourselves in their universe, Serge Lutens works in a completely different way. He has a habit of matching his creations with a quote that is always strange and gives free rein to everyone’s interpretation. This time, La Couche du Diable is delivered to us with the following sentence:
Advertising visual for the La Couche du Diable perfume
“Putting the devil on notice no longer implies hell. The Earth already provides for it. ‘A grand feu’ is no longer to my liking today. Preferring the embers to the flames, my remorse regains the night. He also sits a question: “How can one invite oneself to the coronation of Satan when the one whom he invites has not yet tasted of sin?” Oud and cistus compose here the layer of a first remorse as demonic as it is sumptuous ”. If these explanations may be puzzling to say the least, they at least have the merit of telling us what the two main ingredients of La Couche du Diable are.
The two major ingredients of La Couche du Diable
If Serge Lutens perfumery is still very enigmatic, it is nonetheless very prestigious. Thus, the creator uses the best raw materials , always opting for high quality. It makes perfumery an art in its own right, to the delight of fine connoisseurs of fragrances and initiated consumers. The Devil’s Layer thus contains oud wood, a rare wood growing in India and South Asia, and producing a fragrant and subtle aromatic resin. The oud wood gives La Couche du Diable a warm, woody and round scent, evoking in a certain sense the presence of sandalwood. Cistus labdanum, for its part, gives off a more amber and animal aspect, while preserving a floral richness in the background.
It should be noted, in passing, that La Couche du Diable is far from being Serge Lutens’ only perfume with a dark and mysterious universe. Baptism of Fire, Cannibal, Flame Breaker or even The incendiary, its name from some of its fragrances, are other essences of the creator, the darkness of which is undeniable. Far from being a necessarily tortured character, Serge Lutens simply places no limits on his creativity. For him, perfumery must reveal our desires, even the most hidden ones. He therefore gives free rein to his inventiveness, and this is how La Couche du Diable was born.
Sexy Sunset, the sensuality of women seen by Michael Kors
Among the flood of perfumes coming out each year, certain essences stand out from the others by their inventiveness. Also, the house of Michael Kors never ceases to compete in ingenuity to make us succumb. This New York-born designer has a real creative genius. Formerly specialized only in fashion, it has extended its activity since 2000 to perfumery. Lovers of new olfactory sensations will appreciate each of its outings. This is why they will be delighted to learn that 2016 will soon see a limited edition for women appear. The new Sexy Sunset will soon be on our site and already promises to enchant you with its sensuality.
A fragrance from a trio of essences signed by Michael Kors
Michael Kors is an American designer whose notoriety grew very quickly in the United States. However, in order to make himself known, he became artistic director of the Céline brand in 1997. Later, he launched a brand in his own name and soon began to bring out perfumed fragrances. The majority of his work is aimed at female beauty. Also, it is in this context that he decided, in 2015, to create a trio of fragrances. Thus, the latter allow the woman to vary the pleasures according to their mood, the seasons or their style. Sporty Circus is a fairly classic and particularly fresh juice. In particular, it gives off citrus scents. Thus, its citrus-based scent is particularly invigorating and is ideal for the summer season. Glam Jasmin, meanwhile, is softer and more sophisticated. Its ambition is to highlight feminine beauty through floral notes and in particular jasmine. Finally, Sexy Amber is seen as the femme fatale of this collection. Its scent is more amber and musky. It is more intense and sophisticated. In short, it is totally bewitching and it is precisely this that served as the basis for the design of the new Sexy Sunset.
Sexy Sunset, a captivating limited edition
Let us dwell on his bottle for a moment. This one is particularly refined and luxurious. In this case, it has a golden cabochon sticking wonderfully to the prestige of the Michael Kors brand. Likewise, its slender shape is reminiscent of a woman’s very slender silhouette. Its juice, meanwhile, adopts a particularly warm and sensual shade. This one is inspired by the rays of a sunset. Likewise, this warmth is characteristic of this new essence.. Sexy Sunset opens with fruity and luminous tones. It includes juicy pear, blackcurrant, freesia and lotus flower. Her heart, meanwhile, is particularly feminine. In this case, it gives off many floral scents based on peony, gardenia, rose and sambac jasmine. Finally, Sexy Sunset gives off a deeper and more intense trail. This one is full of cedar wood, the enveloping aspect of sandalwood as well as the exotic warmth of vanilla.
The new bottle of Shalimar Eau de Parfum Limited Series 2020 from Guerlain
This year, the House of Guerlain has decided to give pride of place to one of its most famous perfumes: the emblematic Shalimar, born almost a century ago, in 1925. World famous, it is almost useless to present this fragrance, so much its notoriety precedes it. This time, Guerlain has decided to reinvent its bottle, while retaining its initial fragrance. So, how about rediscovering one of the most beautiful gems of female perfumery? Let yourself be enchanted by its scent of vanilla, bergamot and iris, while contemplating its bottle loaded with exoticism!
The unchanged fragrance of Shalimar Eau de Parfum
For this 2020 Limited Edition, the Guerlain house did not wish to reinvent the smell of its cult perfume. Thus, it is still the emblematic composition of Shalimar, conceived in 1925 by Jacques Guerlain himself. Very oriental, this juice starts off with a fresh, zesty breeze of bergamot and lemon. Then, its intoxicating freshness gives way to a much more floral and feminine heart. There, rose, jasmine, iris and opoponax become one, before being relayed by a more oriental and sulphurous background. Shalimar ends with a trio of vanilla, civet and incense, for an indelible and unforgettable finish.
Guerlain offers us a dive into the gardens of Shalimar
If this perfume has survived the ages without ever taking a wrinkle, it is probably because it owes its existence to one of the most beautiful love stories there is. Everything takes place four centuries ago, in the heart of India. There, Emperor Shah Jahan lives an incredible romance with his beloved, Mumtaz Mahal. Together, they like to get lost in the gardens of Shalimar. From this love are born 13 beautiful children. Unfortunately, at the age of 39, Mumtaz Mahal died giving birth to the 14th. Mad with grief, Emperor Shah Jahan decides to build the most beautiful mausoleum in his honor, in the heart of Shalimar gardens. Today, it is one of the most touristic spots in the world: the iconic Taj Mahal. It is therefore precisely this romance that inspired the birth of Shalimar Eau de Parfum and, moreover,
Shalimar Eau de Parfum Limited Series 2020, in an amber and bluish bottle
On the visual side, Shalimar Eau de Parfum Limited Series 2020 takes almost the same form as its predecessors. Its bottle was initially designed by Raymond Guerlain, in collaboration with the Baccarat house. This chiseled pedestal basin even won first prize at the International Decorative Arts Exhibition in Paris in 1925. Its emblematic amber color is still there, as is its midnight blue cap, supposed to evoke water gushing from fountains. from Shalimar’s garden. This time, the novelty is more on the blue designs that slip on its glass walls. Inspired by the main notes of its recipe, Guerlain draws a blend of citrus fruits, flowers and leaves, for a highly feminine and totally timeless look.
Shalimar is a perfume which was created in 1925 and which very quickly became one of the greatest fragrances of contemporary perfumery. A strong symbol of the Roaring Twenties, it has survived the ages to reach us with nobility and refinement.
In 2014, Guerlain therefore decided to reinterpret this essence in the form of Shalimar Souffle de Parfum. More floral and luminous than in the past, this juice has again aroused admiration, immersing us brilliantly in the Indian-inspired elegance of this great perfume success. Well, know that the story does not end there, and that Shalimar Souffle de Parfum has this time been revisited in a Limited Edition paying homage to the peacock.
Guerlain’s Indian inspiration
To make the very first Shalimar perfume, Jacques Guerlain was inspired by a love story between Maharajah Shah Jahan and his dearest wife, Mumtaz Mahal. It must be said that the Guerlain house has always been fascinated by India and that this country has given rise to many creations. There it was a question of feeling. The love of Shah Jahan and Mumtaz Mahal was expressed freely, for many years, in the gardens of Shalimar. This idyllic place is now known to all. Indeed, on the death of his beloved, Shah Jahan built a disproportionate mausoleum called the Taj Mahal.
The peacock, an animal with very strong symbolism
Of course, although this is a recent edition of Shalimar, it was unthinkable to abandon the Indian connotation of this perfume. Thus, this Limited Edition of Shalimar Souffle de Parfum pays homage to the peacock, a sacred animal and national bird of India. Its presence in Hindu art is particularly ubiquitous. Moreover, it is in particular because of its rich religious heritage that the peacock was crowned national bird of India in 1963. It embodies immortality. The Indians then associate a whole bunch of sacred virtues with it. As such, Boudha would even be reincarnated in the body of a peacock. As you can see, the new Limited Edition of Shalimar Souffle de Parfum by Guerlain has a particularly precious and mystical aura.
Focus on the new Souffle de Parfum Limited Edition
Shalimar Souffle de Parfum revisits, for a Limited Edition, all the grace of the peacock. This is reflected in a graphic and artistic way. Thus, this bird decorates the bottle of Shalimar Souffle de Parfum, as well as its cardboard case, in a dark blue color that is both mysterious and captivating. This contrasts with the purity of the white of the rest of the whole. The whole thing sublimates a fragrance that is both luminous and modern. Shalimar Souffle de Parfum takes off on fresh and sparkling notes of bergamot, lemon and mandarins. Its heart, meanwhile, is loaded with sambac jasmine, ingredients typical of India. This is associated with the luminosity of the orange blossom. Finally, the base of Shalimar Souffle de Parfum is enveloped in vanilla, allowing a delicate sensuality sublimated with white musk to soar.
Shalimar Souffle de Parfum in limited edition 2018
Shalimar Souffle de Parfum by Guerlain, a limited edition similar to a lush garden
Invitation to travel, source of exoticism and reverie, absolute fragrance of femininity, Shalimar has been delighting women around the world for 100 years now. Inspired by an Indian legend, it has ensured the notoriety of Guerlain for nearly a century. Few perfumes can boast of such longevity. To succeed in perpetuating its aura always a little more, Guerlain does not hesitate to frequently develop reinterpretations. This time, Guerlain is offering us a 2018 Limited Edition of the iconic Shalimar Souffle de Parfum. It follows on from the 2017 edition .
The legend in love with Shalimar
Once upon a time, in India, there was one of the most beautiful love stories between an emperor and one of his wives. Shah Jahan was madly in love with Mumtaz Mahal and both lived their idyll in the heart of sumptuous gardens: the gardens of Shalimar. After the death of Mumtaz Mahal, Shah Jahan, mad with grief and distress, had the largest and most sumptuous mausoleums built in this place. Today, this majestic building is known to all as the Taj Mahal. It is therefore precisely in this place steeped in history that Shalimar Souffle de Parfum Limited Edition 2018 takes us.
Shalimar Souffle de Parfum Limited Edition 2018, a fresh and luminous juice
Shalimar Souffle de Parfum is a juice full of contrasts and yet perfectly balanced. It begins with intense freshness and remarkable liveliness. Shalimar Souffle de Parfum Limited Edition 2018 first releases a citrus breath of bergamot, lemon and tangerine. Then, he lets all his femininity express itself in a luminous combination of sambac jasmine and orange blossom. Thanks to a very particular extraction method, this perfume also gives off a honeyed and warm breath. It finally ignites on contact with the vanilla. Finally, its delicate sensuality is revealed in an enveloping trail of white musk.
The bluish garden of Shalimar Souffle de Parfum Limited Edition 2018
All that remains is for us to discover the bottle of this unique perfume. Shalimar Souffle de Parfum Limited Edition 2018comes in a glass flask whose silhouette is identical to that of the very first Shalimar. Originally, this container was designed by Raymond Guerlain, in collaboration with the Baccarat house, in 1925. Moreover, its design was awarded the first prize at the International Decorative Arts Exhibition in Paris in 1925. Rediscover this flacon therefore amounts to plunging once again into the prestigious archives of the Guerlain house. Shalimar Souffle de Parfum Limited Edition 2018 is revealed in a more bluish color than before. The shape of this bottle evokes the movement of water gushing from a fountain. Its glass walls are now traversed by innumerable plants. Behind some of them hides a tiger, the undisputed emblem of India.
Who does not know the famous oriental elixir Shalimar born in 1925 from the talents of Jacques Guerlain? Become legendary, the magnificent Shalimar crosses the decades and the centuries to reach the nose of Thierry Wasser who found him in 2014… a second wind! Modern and flowery, Shalimar Souffle de Parfum opens the doors of the cult perfume to us by bringing it an intense vegetal and woody touch like the caress of an oriental perfume that we will not forget.
The legend of Shalimar and Shalimar Souffle de Parfum…
Modernizing a perfume classic after almost a century of existence is not easy. In 2011 Sylvaine Delacourte and Thierry Wasser revived Shalimar in a more flowery and powdery breeze called Shalimar Initial. Unfortunately, despite the beauty of the result, the perfume did not achieve the expected success. What does it matter! In 2014 Thierry Wasser reworked his copy and this time offered a more vegetal and woody Shalimar called Shalimar Souffle de Parfum.
As we know Shalimar, the original perfume, was inspired by the fantastic love story between Shah Jahan and Mumtaz Mahal. The love story with the tragic end would be at the origin of the construction of the marvelous Taj Mahal.
In reference to this story, Shalimar Souffle de Parfum will therefore be carried by an absolutely fabulous advertising film created for the occasion of its release: The Legend of Shalimar. More than an advertisement, Bruno Aveillan offers for Shalimar Souffle de Parfum a grandiose film of more than six minutes in sumptuous settings worthy of the greatest cinematographic productions. A pharaonic advertisement shot by a team of more than 100 people!
As a result, the mythical love story between the Mongol emperor and his beloved wife, played by a sublime Natalia Vodianova, presents Shalimar Souffle de Parfum in an absolutely grandiose communication where all the elements come together to offer us the dream oriental in its most beautiful enchanted parenthesis.
Shalimar Souffle de Perfume, when the breath becomes vegetal
The Shalimar Souffle de Parfum bottle naturally retains the original shape of the glass designed by Jacques Guerlain in 1925. However, the design of the bottle has been reworked by Jade Jagger to be modernized. This Souffle de Parfum also takes on pretty bluish colors to illustrate the “blue” dream that it promises in its composition.
Shalimar Souffle de Parfum opens with the mythical composition of hesperidia from its ancestor created around notes of bergamot, lemon and mandarin. At the heart, sambac jasmine plays with orange blossom water absolute to offer an unprecedented floral luminosity. This work by Thierry Wasser on orange blossom is also completely new. Vanilla delicacies and overdoses of white musks create the soft and enveloping depths of this breath of sensual perfume.
“Shalimar Souffle de Parfum is a perfumed caress. A luminous and bewitching Eau de Parfum with notes of citrus, jasmine, white musks and vanilla, for a modern reinterpretation of the mythical Shalimar. »Guerlain for Shalimar Souffle de Parfum.
Shalimar Souffle Intense, the new bewitching fragrance
Originally, in 1925, there was Shalimar, an essence synonymous with mystery and seduction . Over the decades, this iconic Guerlain fragrance has made millions of followers. It is now a great classic in perfumery and a true legend. Today, Guerlain has decided to reinterpret it and write a new page in its history. Shalimar Souffle Intense takes us into a new universe. As seductive and provocative as ever, it displays a more floral and oriental scent than ever, transcending the intoxicating breath of its predecessor.
Shalimar Souffle Intense, a fragrance worthy of a great love story
Guerlain perfumers have always been very attracted by the riches of the Orient. Many times in their history, this part of the globe has served as a source of inspiration. Shalimar therefore tells us the story of Emperor Shah Jahan and his beloved, Mumtaz Mahal. Their romance took place in the 17th century in India. The emperor had many wives but his favorite by far was Mumtaz Mahal. Both lived their love story in the heart of the sumptuous gardens of Shalimar. They met in this marvelous setting until the death of Mumtaz Mahal. Overwhelmed by sorrow, Shah Jahan decided to pay homage to his beautiful and built the most famous mausoleum on the planet in this place: the Taj Mahal. This fascinating story fascinated Jacques Guerlain who decided to make a perfume of it. So it’s all this romanticism thatwe find once again in Shalimar Souffle Intense.
Shalimar Souffle Intense’s new recipe
To make this unique essence, the Guerlain house called on its official perfumer: Thierry Wasser. The latter chose to start his perfume with a blend of citrus fruits. Thus, Shalimar Breath Intense combines the sweetness of bergamot with the freshness of lemon. Mandarin, meanwhile, gives it a more tangy side. Then, Shalimar Souffle Intense gains in luminosity. It combines in its heart the opulence of jasmine and the Mediterranean and solar breath of orange blossom. Its base gradually becomes more exotic and envelops itself in vanilla. Two varieties of this ingredient are associated here. Shalimar Souffle Intense contains vanilla from Papua New Guinea (Tahitensis) and Madagacar (Planifolia). The white musk finally comes to close this recipe, reinforcing its sensuality and its sweetness.
The return of the famous Guerlain bottle
Shalimar Souffle Intense is presented to us in an iconic Guerlain bottle , designed by Raymond Guerlain himself in 1925, in collaboration with Baccarat. It is a chiseled pedestal basin inspired by the movement of water that gushes out of a fountain in the gardens of Shalimar. This aquatic effect is also this time reinforced by the bluish color of this bottle. Everything also evokes the night, a wonderful moment during which all love stories are possible …
The Guerlain house was founded in 1928 by Pierre-François-Pascal Guerlain and its shop is located on the famous rue de Rivoli, in Paris. At that time, he created each perfume and even personalized the bottle according to the tastes of his customers. His motto was “Glory is ephemeral, only fame lasts…”. The Guerlain house released its first perfume in 1889, “Jicky”, which immediately broke with the fashion for perfumery of the time. In 1925, the brand presented “Shalimar”, a perfect myth, an exceptional story .
Shalimar, the perfume of the Temple of love
“Shalimar” is the symbol of eternal love. We offer “Shalimar” to a woman as a pledge of love, in order to prove her love for her forever, because that is what “Shalimar” embodies. In 1925, Jacques Guerlain imagined “Shalimar” which would be the first great oriental perfume in the history of perfumery. The fragrance of “Shalimar” was in this respect, a true pioneer. The story of “Shalimar” begins in India, in the north of India, more exactly. Emperor Shah Jahan was madly in love with his wife, Princess Mumtaz Mahal. After the death of his wife, and in order to immortalize this exceptional love, the emperor chose to offer his beauty a mausoleum, and then created “Les Jardins de Shalimar” for her. This incredible story ignited the imagination of Jacques Guerlain who decided to make this wonderful love story, a fragrance that will symbolize eternal love. In Sanskrit, an Indian language, “Shalimar” also means “Temple of love”.
The oriental scent notes of Guerlain Shalimar
The first oriental perfume, “Shalimar” won first prize at the Decorative Arts exhibition in Paris in 1925. Elegant, sensual and subtle, “Shalimar” is the perfume of an eternally desirable woman. The fragrance begins with the ultra lively freshness of lemon and bergamot. The heart is ultra feminine, as it is made up of flowers, jasmine, May rose and iris. Finally, the base is greedy and sensual thanks to the presence of vanilla, opopanax and tonka bean. Jacques Guerlain will dare to use here a brand new molecule, ethyl vanillin, associated with the accord used for the composition of Jicky… Pioneer of a small olfactory revolution, Jacques Guerlain will remain in the history of the House of Guerlain forever. As for the bottle, it is the work of Raymond Guerlain. As with all precious essences, the nectar gushes out of the basin like from a magic fountain. The curves of the bottle evoke the delicate roundness of a woman’s curves. The fan-shaped cap in blue transparency recalls the eternal jets of water from the Gardens of Shalimar. As carnal as it is enigmatic, the bottle is equal to the eternal love potion it contains.
A true legend of the Guerlain house, “Shalimar” is the first oriental fragrance in history. However, “Shalimar” is above all the embodiment of eternal love. Magical, breathtaking, “Shalimar” is still one of the best-selling perfumes in the world.
Guerlain’s Shalimar advertisement, a true Indian epic
Shalimar perfume is undoubtedly one of the greatest perfumes of all time. It was created in 1925 to pay tribute to the Guerlain family’s love for India. Its oriental and citrus scent made it one of the first chypre juices in the history of female perfumery. Shalimar can boast of having literally revolutionized the olfactory landscape.
To perpetuate the legend, the Guerlain house nevertheless continues to advertise it. Thus, Shalimar remains in the memory and only increases its timelessness from year to year. Guerlain’s latest Shalimar ad, however, sparked much controversy. A true masterpiece for some, too long and cartoonish clip for others… Here are the keys to this extraordinary film, as little is done in the world of perfumery.
The splendor of Guerlain Shalimar in pictures
To showcase the power of Shalimar perfume, extraordinary advertising was needed. Thus, the Guerlain house did not hesitate to create a film with a length of 5.45m!
Admittedly, this duration may seem a little excessive. Nonetheless, it incorporates many of Guerlain’s symbols and offers us a plunge into history. First of all, it is worth remembering the story that inspired the creation of the Shalimar perfume. This juice takes us back to the 17th century, in the heart of India. He tells us the story of Emperor Shah Jahan, in love with one of his wives: Mumtaz Mahal. So, upon the death of his beloved, the Emperor was literally devastated with grief.
He decided to build one of the most beautiful mausoleums in the world in the sumptuous gardens of Shalimar. Today, this monument is famous all over the planet: it is the Taj Mahal. Thus, it is precisely this symbolism that we find in advertising for Shalimar. More than just a television spot, it is a real short film.
Natalia Vodianova incarne cette princesse d’Orient, cette fois bien vivante. La jolie jeune femme attend le retour de son bien-aimé qui revient d’une véritable épopée au cœur d’un décor à couper le souffle. À son retour, après une folle étreinte, Shah Jahan offre à cette jeune femme un écrin mystérieux contenant une poudre d’or remise par un sage. En dispersant cette poudre étoilée dans l’eau des jardins de Shalimar, la belle y voit surgir le Taj Mahal. Les effets spéciaux sont renversants et le parfum de Guerlain devient aussitôt semblable à un cadeau magique et majestueux. Cette publicité est l’œuvre de Bruno Aveillan. Enfin, notons que la splendide musique de Hans Zimmer, « les Chevaliers de Sangreal », ne fait que rajouter une émotion indescriptible à cette publicité.
Une publicité Shalimar très décriée
Certains cinéphiles ont pourtant eu du mal à accepter ce spot télévisuel hors du commun. Nombreux sont ceux à avoir critiqué la longueur de cette publicité ainsi que le manque de réalisme de l’histoire. En effet, dans la réalité, la princesse indienne Mumtaz Mahal ne ressemblait pas du tout à Natalia Vodianova et elle est décédée en donnant naissance à leur 14e enfant. Qui plus est, le coût de cette publicité en a également choqué plus d’un… Comptez 4 millions d’euros, soit plus de 11 000 € la seconde ! Qu’à cela ne tienne, rien ne semble trop beau pour Shalimar et il faut bien reconnaître que cette publicité est une prouesse technique.
