For its 20th anniversary, Flower By Kenzo becomes Poppy Bouquet
Flower By Kenzo becomes Poppy Bouquet and celebrates its 20th anniversary!
20 years already… How time flies! It has been two decades since one of the most famous perfumes in the feminine department has emerged. To celebrate the transition to the year 2000, the Kenzo brand decided to make a fragrance inspired by a poppy, a flower that is odorless! With its audacity, this juice immediately gained a frank success, a notoriety which is moreover still relevant today. Kenzo could not therefore cross the course of the year 2020 without honoring its best-seller. This is why Flower By Kenzo Poppy Bouquet has just come to life, for our greatest pleasure! So, what about this generous bouquet of poppies, made by Alberto Morillas and Dora Baghriche?
Flower By Kenzo Poppy Bouquet, a fragrance between freshness, femininity and roundness
Flower By Kenzo Poppy Bouquet is a new flower rich in multiple reliefs. At first, Kenzo wanted to echo its Japanese origins, by integrating one of the country’s most emblematic fruits into its top notes: the nashi pear. Here, this element gives an impression of lightness and purity. Thus, Flower By Kenzo Poppy Bouquet delivers a very invigorating scent! Then, Flower By Kenzo Poppy Bouquet becomes more floral and feminine in its heart. It combines three emblematic plants of perfumery: Bulgarian rose, jasmine and gardenia. From then on, all is more than sensuality, light and pleasure. Its base is then wrapped in almond wood. This element gives it a rounder and more vibrant effect, bringing to the passage more modernity to this famous perfume.
Alberto Morillas and Dora Baghriche at the realization of the new Flower By Kenzo
To make this essence, Kenzo decided to call on Alberto Morillas, famous perfumer already at the origin of the first Flower By Kenzo, born in 2000. Alberto Morillas brings here his extraordinary know-how while taking care to respect the DNA from its initial creation. He nevertheless joined forces with Dora Baghriche, a particularly creative young perfumer, a true artist at heart, and above all fond of creating surprises in each of her recipes. Together, they give us a perfectly balanced juice, giving off contagious energy, and instantly making the world more beautiful, like an unexpected poppy popping up in the city.
Flower By Kenzo Poppy Bouquet offers three different formats
To satisfy all the desires of women, Flower By Kenzo Poppy Bouquet comes in three different sprays, 30, 50 and 100 ml. Each bottle in the collection curves in a different way depending on its capacity. As in the past, the Flower By Kenzo Poppy Bouquet bottle is entirely made of glass. Stretching towards the sky like a building, it seems to bend in the winds, like a fragile and light poppy. The color of Flower By Kenzo Poppy Bouquet now becomes powder pink, in a real dash of femininity. Finally, as usual, a poppy emerges on its walls, recalling the source of inspiration for this emblematic perfume.
The 1950s were good years for the house of Chanel. In addition to the creation of the famous quilted bag, Gabrielle Chanel was awarded a fashion Oscar, symbolizing the importance of her know-how. Yet Coco had never distinguished herself in the field of men’s perfumery. With Pour Monsieur, created in 1955 by Henri Robert, Coco Chanel will speak with beautiful scented volutes to the “new wave” men of her heart.
For Monsieur or the modern and cultured dandy signed Coco Chanel
In 1955, the famous Gabrielle Chanel was already at the head of a real empire. Chanel, the great haute-couture house, is now available with success in leather goods and in perfumery of course. N ° 5 in 1921 then N ° 22, Bois des Iles, Cuir de Russie or Gardenia are all precious perfumes which have crowned the great designer Coco Chanel with glory.
However, he lacked a beautiful masculine fragrance to add to this impressive list. Henri Robert will know how to design with Pour Monsieur, a perfume that meets the lady’s desires… It will also be the only male perfume to come out during Coco’s lifetime.
Pour Monsieur symbolizes, on the one hand, a revival in men’s perfumery but also a strong symbol of the trace of the men who have counted in the life of Coco Chanel. Because Pour Monsieur does not draw just any man with easy cologne! On the contrary, it exhales the classic scents of “clean” while finally revealing a touch of woody-spicy sensuality totally unprecedented for the time. Pour Monsieur is therefore nothing of an ordinary perfume and is at the height of the passions of the beautiful Coco for extraordinary men such as Boy Capel, the Grand Duke Dimitri Pavlovitch or even the Duke of Westminster …
“For her first male fragrance, Gabrielle Chanel was inspired by the men who crossed her path. […] Three men of natural and discreet elegance, without artifice, who cultivate the art of interior distinction. Men of heart and mind. »Chanel for Pour Monsieur.
Freshness and sweet sensuality in a Pour Monsieur with subtle charms
The Pour Monsieur bottle is sober and delicately slender to reinforce a quick grip. Its gray flannel cap evokes the elegance of a masculine fabric as if to surround the bright green of its juice in a setting of softness.
Oranges and lemons from Sicily form the tonic and tangy opening of Pour Monsieur. A few aromatic notes of lavender and verbena punctuate this dynamic start with freshness. Then in the heart, the luminosity of Tunisian orange blossom stands out against powerful spicy-aromatic touches of cardamom, coriander and basil. An earthy ginger plays with its exotic vegetal strength. Finally, the precious woods of vetiver and cedar get nervous in the face of a sensual patchouli to offer this Pour Monsieur a unique woody trail.
“The masculine distinction according to Gabrielle Chanel. A refined and timeless chypre freshness. »Chanel, For Monsieur.
1955 was a glorious year for Coco Chanel as it marked the launch of the quilted shoulder bag, now cult. In addition, it is also this year that she receives the Oscar of “the most influential designer of the XXth century”. Finally, it was at this same time that Pour Monsieur was born. In addition, it is the very first men’s fragrance for the house of Chanel. He therefore embodies a whole symbol. Pour Monsieur unveils an evolution over time that is both classic and elegant. It is made of citrus-chypre accords combining a structured freshness with woody materials.
Finally a perfume for men at Chanel
In the 1950s, perfume for menis experiencing profound upheavals. Indeed, until this date, a simple fresh water or a Cologne allowing to smell good was enough. Also, that is no longer sufficient. Men assume more and more their sophisticated side and are more seductive. They therefore want more sought after essences. Also, it is in this context that Coco Chanel decided to create this perfume. This was the very first male nectar to emerge within the brand. Indeed, the designer has dedicated her life to women and has never launched men’s fashion. Yet many influential men have crossed her path such as Picasso, Churchill, Cocteau, the Duke of Westminster… She will therefore be inspired by all these great men, whether they are artists, politicians or even aristocrats. She will then pay them a single homage named: For Mr. This essence will then be borrowed from a timeless elegance perfectly suited to the new trend of the time. Pour Monsieur is deceptively mysterious, somewhat discreet and very attractive.
For Monsieur, an elegant essence sticking to the image of Chanel
Pour Monsieur was designed according to the idea of Coco Chanel, by perfumer Henri Robert. He had the brilliant idea of associating Sicilian lemon, orange, petitgrain and neroli from its top notes. As you will have understood, Pour Monsieur is a fragrance that can easily be described as invigorating. Plus, it’s packed with spices such as cardamom and that gives it a subtle, masculine sophistication. Its background, for its part, draws all its virility in the vetiver of the Bourbon Islands. Finally, it all ends with the association of Virginia cedar and oak moss. Pour Monsieur therefore has a warm and comforting aspect at the same time. Moreover, as if its freshness was not already invigorating enough, Jacques Polge had the idea of revisiting it in 1991.
Four For Men by Boucheron, more than a perfume, a symbol finally available in a box!
Four For Men, all the symbols of Boucheron gathered in a box
Before becoming a perfumer, the Boucheron house and above all renowned for its pieces of jewelry. Thus, the fragrance Quatre For Men aims to bring together these two sectors of activity. It is inspired by the famous Quatre ring, a real Boucheron bestseller. This piece of jewelry is particularly famous for bringing together four rings each made up of a know-how specific to the Boucheron house, namely the Double Godrons, the Clous de Paris, the Diamond as well as the Gros Grain motif. Today, it is all the prestige of this emblematic ring that we find in the Quatre For Men perfume but also and especially in its new box.
Quatre For Men, a luminous, aromatic and woody fragrance
Quatre For Men is an essence that flies away on a bright and energizing beam. This scent is first made up of lime bergamot. Then, its heart opens with a more vegetal facet of violet leaves. Gradually aromatic tones are felt, affirming a more powerful masculinity. Lavender and geranium are also two ingredients very often present in perfumes for men. Here, these raw materials are associated with woody notes of patchouli as well as driftwood. The result is an unprecedented sensuality and an incredible vibration.
Boucheron’s box
As usual, the Boucheron house has taken care of its visual and Quatre For Men is revealed in a particularly refined box . Black and silver in color, it brings together three products from the Quatre For Men range. It contains the eponymous perfume bottle in a 100 ml format combined with Boucheron shower gel and aftershave balm.
Freesia & Coton, The feminine and fragrant dream of Berdoues
Freesia & Coton, Berdoues plunges us into a cottony cloud
If Toulouse is known for its Place du Capitole or its huge aviation center, this is also the birthplace of the Berdoues family . Directed today by Sophie Berdoues, the eponymous brand has several dozen fragrances to its credit, as well as a history more than a hundred years old. Generation after generation, the Berdoues have passed on an unparalleled love for smells and unparalleled traditional know-how. Today, Berdoues has therefore decided to pay tribute to all this heritage, through an olfactory collection called 1902. Focus on the new essence of this assortment: Freesia & Coton, a fragrance similar to an “immaculate bouquet of white and fresh flowers “.
Freesia & Coton, the fragrance of radiant and luminous femininity
Freesia & Coton is a light and airy fragrance, designed for all free women, managing to live each day with optimism, in a playful way. This immaculate bouquet is like a beautiful spring day, as the breeze still cools the face but the sun gradually warms the skin. Freesia & Coton begins with a sparkling, fresh and tangy alliance of bergamot and mandarin. This citrus accord is immediately awakened by a spicy touch of saffron. Then, all the femininity and romanticism of this composition reappear with a generous bouquet of white flowers. Freesia, rose and jasmine become one. It is also at this moment that the cotton wraps the whole thing for a softer and more comforting result. At its base, the fragrance Freesia &
The timeless femininity of the Berdoues bottle
Freesia & Coton de Berdoues comes in a cylindrical glass bottle, from which we cannot say which period it belongs to. As timeless as you want, this container reveals its femininity in a soft pink juice. These heavy glass walls, proof of all its refinement, lead to a more modern chrome cap. A white label bears the name of this perfume, as well as that of the brand, and its founding date: 1902. On its cardboard box, many flowers are drawn in pencil. Colored in pink, green and soft yellow, they exude a spring spirit, in accordance with the fragrance contained inside this packaging.
Berdoues offers us a dive into its history
If the date 1902 appears roughly on its label, it is quite simply because the Freesia & Coton perfume pays tribute to the creation of Berdoues. It all started four generations ago, thanks to the ambition and passion of Guillaume Berdoues. Hairdresser and barber, he decided to make his own Eau de Cologne. The success was immediate! However, the initial freshness of Freesia & Coton is reminiscent of the Eau de Cologne of yesteryear. The added touch of originality comes from Sophie Berdoues, the founder’s granddaughter, with a limitless creative vision.
Fucking Fabulous, the new sulphurous fragrance from Tom Ford
To say that Tom Ford is an extravagant designer is an understatement ! Each of its new products seems to be crafted to unleash criticism. Tom Ford is a fan of electrifying and amazing commercials. In addition to being a renowned American couturier, he is also an outstanding communication man who always manages to balance provocation wonderfully.
After having appealed to the sulphurous Lady Gaga in one of his advertisements, this time it is through the name of one of his perfumes that he has stained to surprise us. No, you’re not dreaming, Tom Ford’s new juice is called Fucking Fabulous!
What is hidden under this provocative name Tom Ford?
Find out how Tom Ford succeeded in having his idea validated by the house of Estée Lauder, a group that markets its perfumes, but Fucking Fabulous is indeed an essence that exists! After all, provocation is far from a first for Tom Ford, but it is also commonplace in the luxury world. Tom Ford is a designer who goes against the trend of good chic bon genre.
For him, elegance rhymes with audacity and his fragrances are often stitched together with complex formulas. Tom Ford’s customers are often discerning connoisseurs with refined personalities. They want their scent to be noticed but above all that it does not smell like everyone else. Their desire for differentiation is pushed to its paroxysm and sometimes borders on provocation. It is therefore to meet this need that Fucking Fabulous was made.
The sensual scent of Fucking Fabulous perfume
Fucking Fabulous comes in a bottle that is both clean and architectural. It rests on a solid foundation which says a lot about its very assertive temperament. Its black color is a classic of Tom Ford.
Indeed, it is the favorite color of the designer. Fucking Fabulous is a fragrance aimed at both men and women . It takes on a facet that is both fruity and powdered with bitter almonds. Its scent is somewhat similar to that of cherry. The leather immediately reinforces the sensuality of this composition while iris roots only increase its refinement.
Cashmere wood envelops all of its softness. The tonka bean also increases the milky effect of this fragrance. Finally, scarlet sage gives it a more aromatic part. Be aware, however, that Fucking Fabulous is a limited edition. However, as the rarity is paid, know that you will have to pay around 310 $ to offer yourself 50 ml of this luxuriously sulphurous juice.
Famous for decades for these jeans, the Diesel brand launched its first two fragrances in 2007 with audacity and panache. Fuel For life for Him and Fuel for Life for Her will not go unnoticed! Striking communication and original scented compositions, the two Diesel fragrances are not a leaded gasoline, on the contrary! Journey to the heart of a Fuel for Life which is decidedly nothing ordinary …
Fuel for Life breaks the codes of perfumery to create an event
A true institution of jeans and sportswear, the Diesel house likes to stand out and especially to be noticed by a funny communication, sometimes rowdy, but always offbeat. When she proposed Fuel for Life for him and herself in 2007, all the elements were combined to make these “aphrodisiac” fragrances the best-selling scents of the year.
Fuel for Life pour Lui is of course first of all distinguished by its name, an unusual choice for a perfume store that more often evokes the beautiful or the good, rarely the essence! Fuel For Life pour Lui, like the female version, will also not seek to be featured by renowned ambassadors . On the contrary, visuals and spots are shot in a baroque universe with almost strangers.
The agency responsible for the Fuel For Life campaign says that it was a question of “twisting the codes, by abandoning the principle of the muse in favor of a tribe of individuals and by favoring a timeless atmosphere, where everyone wants to be terribly sharp ”.
So what will the beautiful Fuel For Life do to get noticed?
First of all, Fuel For Life will benefit from masterfully orchestrated communication by creating absolutely grandiose teasing around the release. Leaflets and teasing videos, Fuel For Life creates expectation by making us languish for sulphurous scenes playing on our desires for transgression and rebellion, chanted with “Are you alive? »Heady. Fuel for Life pour Homme plays so well with the limits of political correctness that the reaction of some will even be to want to ban advertisements. A boon for the communication campaign!
In the end Fuel for Life for men and their feminine alter-ego will come out stamped with a provocative “Finally Legalized”.
Like its name and its advertising, Fuel For Life pour Homme plays with modernity and the sulphurous image of its essence to offer something new. The bottle of Fuel for Life for Men will therefore be dressed in a brown burlap reminding us of the historical American origins of jeans and will take the form of a flask of whiskey as virile as you want. Between modernity and retro charms of the gold diggers of the Far West, Fuel For Life for Him dares everything!
Fuel For Life pour Lui was composed by two great perfumers: Annick Menardo and Jacques Cavallier. It opens with intense and fresh aromatic notes of mint, star anise and lavender. Then in the heart, it is the fruity notes of apple, raspberry and melon which bring their greedy freshness to this beautiful male elixir. Finally, coumarin, both fresh and animal, mixes with sandalwood and vanilla to provide a deep wake to this sparkling essence of life. Beware of this beautiful Fuel For Life for him because it presents “uncontrollable side effects”!
Chanel pays tribute to its creator, and announces the release of Gabrielle Essence perfume
Before being one of the world’s greatest fashion designers, Gabrielle Chanel was above all a rebellious, free and passionate woman. A source of inspiration for many generations, she has, in her own way, largely contributed to the emancipation of women in the last century. As if to pay tribute to this great lady, and reveal her insatiable desire for freedom, the house of Chanel had imagined a fragrance bearing her name, in 2017. Today, Chanel announces the release of a new variation of her scent. Focus on Gabrielle Essence, coming for the month of September 2019.
Gabrielle Essence, a floral and solar fragrance
Like its predecessor, Gabrielle Essence owes its existence to official Chanel perfumers: Olivier Polge. Here, he chose to reappropriate the DNA of the previous Gabrielle, while giving it an extra roundness and opulence. Gabrielle Essence is a bouquet of white flowers that incorporates tuberose at its heart, a central element already omnipresent in the first edition of Gabrielle. This time, Gabrielle Essence also features three other bright and intoxicating flowers: jasmine, ylang-ylang, and orange blossom. The result is the image of a solar woman, endowed with radiant beauty and an irresistible aura.
Gabrielle Essence, a luminous fragrance
Margot Robbie will be Gabrielle Chanel’s face
Gabrielle Essence will be presented in a sleek and timeless bottle, as if it had always existed within the house of Chanel. Luxe obliges, its bottle is presented in a heavy and thick glass. Gabrielle’s bottle draws a square whose thin walls are the result of real technical prowess. Each of them converges towards its center and plays with the light. From then on, lush reflections flood its golden fragrance. The solar rendering of this perfume could not be more captivating!
Who is the new Chanel woman?
Previously embodied on screen by Kristen Stewart, Chanel’s Gabrielle collection is now changing muse. Exit brown and cold beauty. Hello blond and more angelic seduction. To play the role of Gabrielle Chanel, the brand has set its sights on Margot Robbie, brand ambassador for over a year. Rising star of Hollywood cinema, Margot Robbie was revealed in 2013 thanks to Martin Scorsese’s film The Wolf of Wall Street. Gifted to embody women of character, and in addition to her role of Gabrielle Chanel, she is expected for her next role in the film Once Upon a Time… in Hollywood by Quentin Tarantino. She plays Sharon Tate, actress and wife of Roman Polanski with a tragic fate, brutally executed by relatives of Charles Manson while she was pregnant. For the moment, only a few images from Gabrielle Essence’s new campaign have been revealed. The actress appears on a golden setting and wearing a white vaporous dress. Her diaphanous complexion is absolutely captivating, as are her azure eyes.
During the summer of 2017, we discovered with undisguised pleasure the new great feminine perfume from the house of Chanel, Gabrielle. Solar and ultra feminine, he touched us with his grace, which will also be found in the sublime advertising orchestrated around the radiant presence of Kristen Stewart. In 2019, Chanel announces the arrival of a newcomer, Gabrielle Essence and a new muse, Margot Robbie, and here we are in the summer of 2019 the sumptuous advertising campaign of Gabrielle Essence.
Ode to light with Gabrielle Essence ad
This advertisement opens with a sublime image, that of a whirlwind of orange blossoms wrapping themselves in the water at the same time as the graceful veils of a young woman soar into the air. The camera approaches this almost fairy woman in her limpid white outfit, her face seems so calm, so happy.
The grace of this dance with light is now perceptible in a wide shot and we discover the universe made of gold and white of the woman Gabrielle Essence. To the sound of Beyoncé’s sweet melody, she plays light as if she wanted to capture it forever.
Soudain un nouveau plan large nous fait deviner la forme carrée d’un flacon et voilà la belle ambassadrice de Gabrielle Essence qui se voit enrobée de fleurs blanches s’envolant autour d’elle comme des papillons. Elle nous fixe désormais avec un regard qui en dit long sur sa plénitude mais aussi sur sa détermination sans faille. Gabrielle Essence se présente par la suite en son beau flacon mis en avant comme le parfum « essence de la femme ».
L’univers radieux de Gabrielle Essence filmé par Nick Knight
À peine sortie sur les écrans, cette campagne publicitaire pour Gabrielle Essence a suscité de belles réactions tant son esthétique et sa poésie ont su toucher dès les premiers visionnages.
« Le réalisateur Nick Knight a créé une campagne lumineuse, à l’image de la fragrance aux notes de jasmin, de tubéreuse de Grasse, d’ylang-ylang des Comores et de fleur d’oranger de Tunisie. » ELLE à propos de Gabrielle Essence.
Ainsi le réalisateur Nick Knight qui avait d’ailleurs il y a peu déjà ébloui avec la campagne pour Burberry a su créer un univers lumineux à souhait qui met tant en valeur la beauté du parfum Gabrielle Essence que la grâce inégalée de sa nouvelle égérie.
Margot Robbie la nouvelle ambassadrice aussi belle qu’engagée de Gabrielle Essence
Dès juillet 2019, nous apprenions par la maison Chanel le choix de faire incarner son futur parfum Gabrielle Essence par une nouvelle égérie, l’actrice de 28 ans aux multiples talents, Margot Robbie. La demoiselle avait déjà été le visage de Chanel pour la gamme Coco Neige, mais cette fois elle deviendra la femme radieuse de Gabrielle Essence.
Il faut dire que le parcours cinématographique comme privé de Margot Robbie laissent envieux, des films très hétéroclites, des choix audacieux mais toujours payants et surtout une volonté de fer qui l’ont poussée à poursuivre ses rêves dès son plus jeune âge.
Notons aussi que Margot Robbie est aussi une fervente défenseuse des droits de la femme tant en sa société de production qu’en ses interviews, elle semblait donc la personnalité idéale pour incarner cette femme libre et affirmée Gabrielle Essence.
Gabrielle Essence, et ses fleurs gorgées de soleil
Pour Gabrielle Essence Olivier Polge, le parfumeur attitré de la maison Chanel, a souhaité revenir à l’essentiel de ce parfum déjà culte : les fleurs et la féminité. Ainsi si le départ de Gabrielle Essence joue de la fraîcheur avec des agrumes mariés au cassis, son cœur explose de la force fleurie et suave de la fleur d’oranger, de la tubéreuse, de l’ylang-ylang et du jasmin. Enfin santal et musc fermeront ce Gabrielle Essence avec sensualité.
Comment la femme Gabrielle a-t-elle évolué en Gabrielle Essence ?
Si la toute première campagne pour Gabrielle en 2017 nous avait ébloui par la naissance et la fuite d’une jeune femme vers la lumière et la liberté incarnée par Kristen Stewart, cette seconde publicité de 2019 pour Gabrielle Essence serait presque comme une suite à ce premier épisode.
Effectivement après avoir cherché sa liberté et s’être tournée vers la lumière la femme Gabrielle est désormais en Gabrielle Essence totalement libre d’être elle-même, ce qui est symbolisé magnifiquement dans la publicité par la féminité radieuse de Margot Robbie.
Gabrielle ou l’hommage à la féminité libre de Gabrielle Chanel dite Coco
En créant Gabrielle en 2017, la maison Chanel et Olivier Polge cherchaient à rendre hommage à Coco Chanel en faisant naitre un parfum qui symboliserait sa personnalité libre et déterminée qui dérangea tant les « bonnes mœurs » du début du 20e siècle.
Effectivement durant des décennies, Gabrielle Chanel dut lutter pour être considérée styliste et parfumeuse au même titre qu’aurait pu l’être un homme par exemple. Elle a dû s’imposer par des choix audacieux et à force de courage a réussi son pari. Gabrielle représente l’essence même de cette bravoure et de cette féminité qu’elle n’a jamais voulu abandonner sur l’autel de l’incompréhension ou du dénigrement.
Chanel lifts the veil on the new ad for Gabrielle perfume
Gabrielle Chanel is an emblematic figure of our French heritage. This extraordinary woman has transformed the face of fashion. Many consider that it has greatly contributed to the emancipation of women. Her life has been marked by many successes and Gabrielle Chanel remains to this day one of the most famous figures of our country.
Also, to pay tribute to him, the house of Chanel has decided to dedicate a perfume to him. Just a few weeks before the release of this new juice, Chanel has just unveiled the advertising campaign for this fragrance. Much more than a simple television clip, this is a dreamlike and captivating work.
The different protagonists of the advertising for Gabrielle de CHANEL
To carry out its advertising campaign, the house of Chanel has surrounded itself with particularly talented artists. His TV clip was filmed by director Ringan Ledwige. If the Briton made the film, it is the French photographer Karim Sadli who took care of photographing the ambassador of Chanel. Once again, the face of the brand is none other than Kristen Stewart .
Undisputed figure of the brand since 2013, the actress was first approached by the French brand to lend her image to its fashion and accessory collections. Then, Kristen Stewart also became the beauty ambassador of Chanel. More recently, it is next to Pharrell Williams, Caroline de Maigret and Cara Delevingne that the heroine of Twilight has also posed for the Gabrielle bag. Between the luxury brand and the young woman, it’s a story that lasts. It is therefore natural that Kristen Stewart today embodies the prestigious image of the designer of Chanel, on a soundtrack signed Beyoncé.
Kristen Stewart and Gabrielle Chanel, a fight for female emancipation
The advertising for this new fragrance is a tribute to the emancipation of women. This is a nod to all women of character, courageous, daring and passionate. Guided by singer Beyoncé’s powerful voice, “Runnin, runnin, runnin, runnin”, Kristen Stewart embarks on a mad race for freedom.
D’abord entravé par des voiles de soie transparents, elle finit par se débarrasser de ses attaches pour gagner un horizon plus prometteur. Le tout nous livre un jeu de clair-obscur absolument fascinant. L’actrice sort peu à peu de son cocon, n’hésitant pas à courir vers l’horizon et même à briser un mur de flacons parfumés pour s’émanciper. Le tout est très métaphorique et met en avant une émotion. Cette publicité ne raconte pas une histoire mais parle plutôt de sensations. Il s’agit là d’un véritable appel à la liberté.
Gabrielle, the new Chanel tribute feminine fragrance
In this year 2017, the house of Chanel has just announced the release of a brand new fragrance named Gabrielle. You will understand, through him, it is a question of paying tribute to the creator of the sign. In fact, this fragrance is rather inspired by Gabrielle Chanel during her youthful years, even before she was known by the nickname Coco. With this new juice, Chanel “opens a new chapter in its history. New name. New bottle. New perfume. New territory of expression and new source of inspiration ”. Gabrielle is a brand new juice that is already promising to make a big splash in the world of women’s perfumery.
Gabrielle’s contemporary floral composition
Gabrielle is advertised as a “floral and abstract fragrance”. Composed by the official perfumer of the house of Chanel, Olivier Polge, it is both solar and airy. It is like a sort of luminous and imaginary floral aura, as if straight out of the earth in the heart of one of the most beautiful gardens in Grasse. It opens with a fresh and fruity scent of mandarin associated with the bitterness of grapefruit. The currant, for its part, brings here a more tonic and tangy facet. Then, Gabrielle’s heart is loaded with flowers. It brings together a warm and creamy touch of tuberose, an exotic breath of ylang-ylang, a rich and opulent scent of jasmine and a more solar and Mediterranean scent of orange blossom. Finally, Gabrielle ends with a warm, animal and creamy duo of sandalwood and musk.
The reinterpretation of the Chanel bottle for Gabrielle
On the bottle side, Gabrielle is contained in a brand new bottle. The design of this new container required five years of research. Its existence is due to the creativity of designer Sylvie Legastelois, creator of official bottles for the house of Chanel. This time, she chose to reinterpret the brand’s standard bottle, the one featuring the iconic Chanel N ° 5. Square in shape, it now has a soft golden hue conveying a tender and sunny light. This is in perfect harmony with Gabrielle’s solar character. Its fine glass is topped by a matte stopper actually inspired by a box given to Chanel by the Duke of Westminster. Everything is available in two formats, 50 or 100 ml.
Kristen Stewart as Gabrielle CHANEL
Finally, note that Gabrielle will be embodied on the screen by the attractive actress Kristen Stewart. Face of Chanel for several years, the American actress has been immortalized by director Ringan Ledwidge. The photos of the advertising campaign, meanwhile, are signed by Karim Sadli. The scene will take place in the heart of Aubazine Abbey, in Corrèze, a place where Coco Chanel would have spent part of her childhood.
Gabrielle Chanel is an iconic figure in French fashion. This renowned designer made a very significant impact on her time thanks to her clothing lines but also thanks to her perfumes. His very personal style and daring have made him one of the most famous personalities of the last century. Gabrielle Chanel is a visionary designer who has greatly contributed to the emancipation of women. Back on his career and his most beautiful works .
Coco Chanel, a symbolic designer of our French heritage
It was in 1913 that the Coco Chanel brand was created in Deauville. Indeed, Gabrielle Chanel had learned the sewing profession a few years earlier and, in love with freedom, she was quick to embark on the adventure of fashion, wishing at the same time to stand on her own feet. The designer initially developed hats and clothes. Her outfits were characterized by a sober style, often tinged with black and associating women with a very innovative boyish look for the time. The first Parisian boutique of the designer Gabrielle Chanel opened its doors in 1910. From then on, her creations were a huge success. Several boutiques followed and this is how Coco Chanel began to develop her styling activity. Coco Chanel then took it into her head to transform the women of her time. The designer did not hesitate to mix masculine and feminine codes, to shorten the skirts and erase the shapes. The watchwords of designer Coco Chanel have always been “elegance, practicality and simplicity”. However, it is precisely all this that we find in its perfumes.
Chanel perfumes, the embodiment of the visionary spirit of a great designer
It was in 1921 that the designer Coco Chanel embarked on the adventure of perfumery. It is also on this date that a legend was born. Indeed, the least that we can say is that Gabrielle Chanel launched into the perfume sector on the hats of wheels. She immediately made the iconic Chanel N ° 5. This perfume alone seems to possess all the creative instinct of this avant-garde woman. Its daring has survived the ages and has been able to propel this juice to the top of world perfumery sales for many, many years. Even today, the success of Chanel N ° 5 remains unmatched. Nevertheless, the designer did not stop there and we owe her many other great fragrances from our olfactory heritage. In addition, Gabrielle Chanel made the iconic N ° 22, Russian leather or Wood from the Islands. What’s more, even though she hasn’t been with us since 1971, she seems to have left her mark forever at the heart of her brand. Moreover, one only has to see the number of perfumes bearing his name today.
The house of Chanel is considered by many to be one of the most prestigious brands in the world. Its longevity is exemplary, its know-how is unmatched and the quality of its products is recognized all over the planet. Thus, each of his new creations is always eagerly awaited. Well, in this year 2017, Chanel has just decided to give us a brand new perfume. This one is a tribute to the creator of this brand and is called Gabrielle . The bet was daring… Does this perfume really live up to the notoriety of Coco Chanel? We give you our opinion!
The complex and masterfully orchestrated essence of Gabrielle
First of all, let’s start by highlighting the extraordinary work carried out by Olivier Polge, official perfumer of Chanel, to make this perfume. Here, he chose to give us a feminine scent, at the same time floral, solar and luminous. In his own words, he “likes to think that women are going to make something very personal out of it.” Trying to stick as closely as possible to Gabrielle Chanel’s personality, he crafted a romantic perfume, not devoid of temperament and daring. Gabrielle opens with a fruity scent of mandarin, grapefruit and currant. Her heart, meanwhile, is much more floral and feminine. It combines the creamy breath of tuberose with the exoticism of ylang-ylang, the opulence of jasmine and the Mediterranean luminosity of orange blossom. Gabrielle is then enveloped in a milky breeze of sandalwood. The musk then sublimates all of its animal and carnal scent.
Gabrielle CHANEL an authentic and modern bottle
In addition to the excessively seductive scent of this new perfume, it should be noted that it is curled up in an absolutely fascinating bottle . Chanel has succeeded through it in combining its history and contemporary trends. Gabrielle integrates a bottle with a shape very similar to that of the emblematic Chanel N ° 5. Devoid of any extravagance, this bottle is cut in a sober and straight square, with clear cut angles. The whole is topped with a mat cap for more modernity. Its fine glass, for its part, reflects the light of day in a golden juice perfectly echoing the luminous fragrance contained in this bottle.
Kristen Stewart, perfect as Gabrielle Chanel
Finally, note that the Gabrielle perfume should be accompanied by absolutely splendid advertising. If the images of this campaign have not yet been released, we already know that Gabrielle will be played by Kristen Stewart, the brand’s muse for several years now. The actress was then directed by the British director Ringan Ledwidge and the photographer Karim Sadli in a place belonging to Gabrielle Chanel’s childhood: the Aubazine abbey in Corrèze. Much more than a simple perfume, Gabrielle takes on the air of historical testimony.
In this year 2016, the Hermès brand offers us a brand new fragrance called Galop . This new juice thus seems to be yet another opportunity for the brand to immerse us in the heart of the equestrian world. What is more, this one was particularly eagerly awaited since it is the first great feminine of Christine Nagel in the Hermès workshops. The latter describes him as being an “Animal-floral.” Male Female. »Galop is a scent of movements sewn of supple and tender leather associated with a fleshy and feminine rose. It symbolizes “a moving woman who listens to the gallop of her heart. »Galop is more than ever a tribute to horse riding, including in terms of bottling.
Hermès’ love for the equestrian world
The history of Hermès plunges us into 1837. Indeed, it was at this time that Thierry Hermès decided to open his shop in the heart of Paris, near the Madeleine church. It was then a house specializing in saddlery and harnessing horses. Later, in the second half of the 19th century, Hermès moved to rue du Faubourg Saint-Honoré, in larger premises, which enabled it to extend its activity to the manufacture of various riding articles. This love for the equestrian world was then transmitted within the Hermès family from generation to generation. Later, following the boom in the automotive industry, Hermès developed luggage and transposed its know-how as a harness maker to the world of leather goods.
It was only in the 1920s that Hermès launched into ready-to-wear. Perfumery, for its part, arrived much later, in the 1950s. Nevertheless, despite its diversification of its activity, Hermès has never forgotten its origins and these are reflected in many of the house’s fragrances. We remember in particular Calèche, Amazon or Robacar. Also, Galop is no exception to tradition and sounds like a real homecoming, a tribute to the heritage of the House of Hermès.
The equestrian bottle of Hermès
The bottle of the new Galop d’Hermès perfume is thus designed like a stirrup. It combines glass and metal and is actually inspired by a gift that was given to guests at the inauguration of the very first Hermès store in New York on August 1, 1930. This one is still in existence. currently kept at the conservatory of Hermès creations. Thus, it is as dusted and brought up to date.
The surface of this stirrup, completely transparent, lets us glimpse its limpid juice. The whole is also inserted in the hollow of a metallic curve perfectly adopting the curve of the hand. Finally, a fine leather lace, emblematic material of the house, is attached at its top. This one recalls, of course, the stirrup which connects the saddle to the stirrup. Nevertheless, Hermès also explains that this little piece of leather evokes “the powerful attachment of a woman to her perfume. The Galop bottle has thus been thought out down to the smallest detail. It is a clever blend of modernity while remaining focused on the rich heritage of the Hermès house.
