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Jean Paul Gaultier takes off with Le Mâle Eau de Toilette Airlines

Jean Paul Gaultier takes off with Le Mâle Eau de Toilette Airlines

Le Mâle Eau de Toilette Airlines, the iconic perfume by Jean-Paul Gaultier specially designed for travelers

Initially created in 1995, the masculine perfume Le Mâle by Jean-Paul Gaultier never ceases to be talked about. To this day, and 25 years after its release, it remains one of the best-selling men’s essences on the planet. To perpetuate the legend, Jean-Paul Gaultier does not hesitate to surf on his success and reinvent his star perfume year after year, in various limited editions. However, the year 2020 is no exception to tradition… This time, Le Mâle is aimed more specifically at all travelers, who do not hesitate to travel the world by plane, from airport to airport. Focus on Le Mâle Eau de Toilette Airlines.

The Male Eau de Toilette Airlines, an edition available in airports

On the strength of its notoriety, the Le Mâle perfume by Jean-Paul Gaultier is marketed all over the world. However, with him, the creator decides this time to address men from all countries, not hesitating to travel the planet from plane to plane. The 2020 edition of Le Mâle Eau de Toilette Airlines is exclusively dedicated to Duty Free stores. In other words, to get it, you will necessarily have to fly! Moreover, this is also noticeable on the visual of its bottle. Its bottle remains unchanged and still preserves its former male bust shape. The striped sweater, meanwhile, is still present. On the other hand, this time she wears an airplane as a badge, directly drawn on her chest. The turquoise blue of Jean-Paul Gaultier’s first Male, meanwhile, has given way to a more sustained blue, that one would believe directly borrowed from the company Air France. Finally, exit the traditional tin can containing this perfume… This time, Le Mâle Eau de Toilette Airlines is presented to us in a rectangular box, decorated with a particularly sexy stewardess, and holding in her hands a small airplane of paper. Everything is also very Frenchy, evolving in blue, white and red hues.

The Male Eau de Toilette Airlines, an oriental fern

On the scent side, Le Mâle Eau de Toilette Airlines owes its existence to perfumer Francis Kurkdjian. Here, it is a perfume that does not lack temperament. Its composition is particularly rich and gives off multiple reliefs. It all starts with a fresh burst of bergamot and mint, enriched with mugwort and lavender, for a more aromatic finish. Cardamom, for its part, amplifies the incisive and refreshing side of this fragrance. Then, orange blossom illuminates the heart of this perfume, while enriching itself with spices, especially cinnamon. At its base, Le Mâle Eau de Toilette Airlinesbecomes more masculine. Sandalwood, tonka bean, amber and cedar give it a drier and more robust character. Vanilla, in turn, plays in the register of seduction and lets float behind it an infinitely sweet trail.

Jeanne Lanvin My Sin

Jeanne Lanvin My Sin
Jeanne Lanvin My Sin

A sweet scent of transgression

Season after season, the Lanvin house sketches the olfactory contours of daring. In 2016, she confused the senses with the launch of Jeanne Lanvin Scandal , whose rebellious and facetious spirit exalts a scent of rebellion. After this concentrate of impertinence on edge, the story continues today with the new Jeanne Lanvin My Sin (My Sin) edition, in an irresistibly attractive and deliciously mischievous version that is eaten like a forbidden fruit. Intensely fruity, vibrant and sensual, this provocative trail is a call to succumb to the forbidden and to give in to heady pleasures.

The My Sin woman, the call of temptation

Jeanne Lanvin My Sin is the manifest fragrance of a seductive and zesty woman. Proud, provocative, she obeys only her most secret desires. Incandescent and determined, free to give in to her emotions, listening only to the call of sensuality, she claims the pleasure of surprising, disturbing and upsetting. Irresistible mixture of grace and mischievous seduction, she captivates those who meet her. Its wake unmistakably marks the spirits. It is remembered as an imaginary journey to sin, a delight that can be abused, an olfactory sweetness that fills the senses.

Intoxicating nectar

An olfactory reflection of this outrageous sensuality, the fruity floral fragrance of Jeanne Lanvin My Sin has an irresistible power of attraction that captivates the senses and awakens the instincts of seduction. Outrageously fruity and infinitely sexy, Jeanne’s sin translates into delicious melting apricot notes intertwined with juicy and fleshy pear nectar. While its floral heart beats to the rhythm of freesia and crystallized rose petals, everything changes when suave musks and voluptuous sandalwood unfold their sweet milky notes, diffusing an intoxicating aura that makes you lose your mind. Trouble is sown. Sin consummated.

A double game dress code

Tinted with an angelic and radiant soft pink lacquer, the emblematic bottle of the Jeanne Lanvin line retains its eternal allure: the geometric silhouette of its glass dress is softened by the roundness of a drop drawn in its heart and decorated with the elegant grosgrain label, distinctive sign of the original fragrance. On this sleek block of glass, the handwritten signature sets the tone: the name My Sin clearly displays the promise to give in to temptation. With the case, no more ambiguity. Its graphic pattern evoking intertwined snakes renews the promise of tasting the forbidden fruit.

Jennifer Lawrence, muse of the new Joy Dior fragrance

Jennifer Lawrence, muse of the new Dior perfume
Jennifer Lawrence, muse of the new Dior perfume

The Dior house is undoubtedly one of the most prestigious brands in our region. For many decades, she has been one of those who have promoted the image of French luxury and beauty throughout the world. Each of his creations is therefore always eagerly awaited. However, the year 2018 already promises to be rich in emotions. Dior has just announced the release of a brand new perfume whose muse is none other than Jennifer Lawrence.

Dior announces the launch of an original women’s perfume

The news has just fallen and is already going around the whole planet … Dior will launch a new great perfume very soon (we now know the name of this perfume: Joy de Dior) and presents it as the embodiment of a new era for the brand. Like “J’adore” in its time, this unique juice intends to revolutionize the history of female perfumery and be sustainable. At this time, no details of his makeup or his name have been revealed. The brand’s official perfumer, François Demachy, simply said that it would be an “unprecedented fragrance and a powerful universe, marking the start of a new era for Dior perfume”. To find out more, you will therefore need to exercise a little patience. The only news communicated by Dior: the face of this essence will be that of Hollywood actress Jennifer Lawrence.

Between Jennifer Lawrence and Dior, it’s a long story

In fact, Jennifer Lawrence is not a new face for Dior . The attractive blonde has already lent her image to many other products of the brand, such as handbags, makeup or ready-to-wear. Since 2012, Jennifer Lawrence has collaborated with Dior on many projects. This role of perfume muse therefore marks just one more step in her love affair with the brand. Dior is full of praise for her, highlighting in particular her “radiant beauty” and her “joie de vivre”. Jennifer Lawrence will therefore very soon join the very closed clan of Dior perfume muses, alongside Natalie Portman, Eva Green and Charlize Theron. For the brand “Jennifer Lawrence perfectly represents the spirit of feminism liberated from the Dior collection”.

Jennifer Lawrence, a new lease of life for Dior perfumes

It should also be noted that with this collaboration, Dior wishes to rejuvenate its image. Jennifer Lawrence is very popular with young people, especially for her role as Katniss Evergreen in the “Hunger Games” saga. On all fronts at the same time, nothing ever seems to stop it. From next February, Jennifer Lawrence will be present in your cinemas in the latest “X-Men: Dark Phoenix” by Simon Kinberg. Jennifer Lawrence never stops talking about her and multiplies the projects. Yet nothing destined her to one day become a fashion and beauty icon. From what we know of her teenage years, Jennifer Lawrence was initially a true tomboy! The attractive American has definitely changed …

Jimmy Choo L’Eau, the new fragrance

Jimmy Choo L'Eau, the new fragrance
Jimmy Choo L’Eau, the new fragrance

Jimmy Choo L’Eau, a wildly fruity and floral essence

Juliette Karagueuzoglou is a perfumer whose favorite pastime is to revisit the great olfactory classics and to modernize them. Indeed, she says she adores reinventing cult fragrances to make something new while keeping their main note. This talented designer therefore had the leisure to reinterpret the iconic Jimmy Choo perfume to make it Jimmy Choo L’Eau. This new essence is heralded as being very thirst-quenching, fruity and floral. A little patience, it will appear in a few weeks, at the beginning of 2017!

The scent of the new Jimmy Choo

Jimmy Choo L’Eau is a fragrance whose ambition is to capture the delicious scent of hibiscus flower to associate it with fruits, vibrant woods and bark. The overall rendering of this essence is simultaneously sensual, feminine and radiant. Juliette Karagueuzoglou chose to start her composition with the smell of bergamot. This fruit from the cross between lemon and sour orange is very commonly used in the top notes of perfumes. In addition, this citrus presents here a very fresh and sparkling scent. It is accompanied by the musky sweetness of the hibiscus flower. Then, the nectarine takes over.

It has a fruity, juicy and slightly apricot flavor on the whole. Then, Jimmy Choo L’Eau lets his floral and romantic heart explode. This highlights the flavor of the peony. It is one of the most famous flowers in the entire feminine perfume department. This one is very appreciated for its floral and tender aroma. In many ways, the peony is strangely similar to the rose. Nevertheless, its vegetal accents are also very close to those of lily of the valley or morning dew. Finally, the background of Jimmy Choo L’Eau gradually darkens . The dry, green and resinous scent of cedar then gains ground before it ends with a powerful and sensual trail emanating from musk.

Jimmy Choo L’Eau’s elegant Venetian bottle

If Jimmy Choo L’Eau seems very elaborate in terms of scent, it also keeps all its promises in terms of aesthetics. This one has a multifaceted and very elegant bottle. The whole takes the form of a sphere which nevertheless wants to be more elongated than in its previous versions. Everything is worked in glass from Murano, an island located not far from Venice and renowned for its glass and crystal work. Jimmy Choo L’Eau takes on the appearance of a real gem. It has a voluptuous and very feminine shape in which the light is reflected through multiple portholes. Everything will then be available in three versions and you can choose to buy 40, 60 or 100 ml. Finally, note that its color is also pinker than before. This is a color that says a lot about her femininity.

Jimmy Choo Man Ice

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Jimmy Choo Man Ice
Jimmy Choo Man Ice

Jimmy Choo Man Ice, a new freshness in the Jimmy Choo department

Go find out if it is the current temperatures that gave ideas to the brand Jimmy Choo , anyway, it seems that it has decided to give a real cold snap to its masculine scent. The brand has just announced the release of a brand new creation called Jimmy Choo Man Ice. You will understand, the latter releases behind it a particularly fresh breath similar to a winter ice storm. So don’t forget your scarf and hat, Jimmy Choo plunges us into the heart of winter!

The icy new image of man Jimmy Choo

Jimmy Choo Man Ice is a fragrance from a collection born in 2014. Indeed, it is on this date that Jimmy Choo made the very first Jimmy Choo Man. This juice was developed by perfumer Anne Flipo and took the form of a woody fern. He took us into an infinitely masculine universe, a bit rock ‘n’ roll and with a little side “playboy Mayfair of the 60s”. Thus, Jimmy Choo Man complemented the brand’s original wardrobe with elegance and consistency, underlining the spirit of independence of the Jimmy Choo man. Then, in 2016, Jimmy Choo’s masculinity became more intense. A new juice made its appearance within the brand, amplifying the man’s sensuality and letting it shine through in a lavender-patchouli accord. Nevertheless, after being set ablaze, it seems that Jimmy Choo Man Ice takes the extreme against his predecessor. This new juice is particularly refreshing and already promises to plunge us into freezing cold and particularly vitalizing.

The woody and aromatic flavor of Jimmy Choo Man Ice

This time, Jimmy Choo Man Ice is no longer the work of Anne Flipo. This new fragrance was created by perfumer Michel Almairac. However, it is a real prestige for the Jimmy Choo brand to have been able to collaborate with the latter. Indeed, he is the perfumer that all current fashion houses are snapping up on! Thus, it is all his talent that we find in the new perfume Jimmy Choo Man Ice. This appears to be a very elaborate and perfectly harmonious creation. Jimmy Choo Man Ice opens with an intensely fresh flight combining citrus fruits. The mandarin rubs here with the liveliness of the bergamot as well as the insolent freshness of the citron. Then, this incisive start gives way to a more masculine heart. The latter is built of vetiver, patchouli and cedar. Nevertheless, its fruity freshness always shows through the presence of green apple. Finally, Jimmy Choo Man Ice gradually becomes more sensual and lets out a base of musk, oak moss and ambroxan. Everything is presented to us in an iconic rectangular bottle from the entire Jimmy Choo Man collection. Entirely white and transparent, it is inspired by old flasks, displaying a traditional design that is not devoid of modernity. Likewise, let us note that its packaging is sublimated with a decoration similar to white crocodile skin, a decoration which says a lot about its animal sensuality.

Joli Rouge, the beauty of the lips revisited by Clarins

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Joli Rouge, the beauty of the lips revisited by Clarins
Joli Rouge, the beauty of the lips revisited by Clarins

Red is the emblematic color of the House of Clarins. Indeed, it has been part of its logo for many years now and is also the color of its best-seller, that of Eau Dynamisante. Well, it seems that it has also entered the heart of its makeup department to sublimate the lipsticks of the house. These are simply called Joli Rouge and have many assets to seduce you.

Joli Rouge, makeup synonymous with long-lasting hydration

Clarins lipstick has many assets in its possession to literally get you hooked. Joli Rouge is dressed in multiple timeless colors and nestles in the hollow of a modern ultra feminine setting. Its formula takes the form of a smooth cream which is deposited on the lips, enveloping them in a veil of silk. The whole thing is embellished with an intense color with a delicately satin finish. Likewise, for more daily comfort, Joli Rouge has the ability to hydrate the lips for six hours, giving them more flexibility. Likewise, its hold lasts just as long and thus leaves your lips glowing all day long.

The ingredients in Clarins lipstick

As always, Clarins has favored the addition of natural ingredients to the heart of its products. For example, Joli Rouge contains salicornia, a cylindrical branch that looks like a cactus, present by the sea and known for its ability to survive the hostile conditions of its environment. This natural element resists the numerous fluctuations of the tides by regulating the water content of its cells. Used as food because of its richness in vitamins and minerals, it is also very popular in cosmetics. Thus, the Clarins laboratories have integrated it into their Joli Rouge so that this lipstick retains water within the cells of the mouth. This is where the optimal and long-lasting hydration of the Joli Rouge range comes from.

The mango, for its part, is integrated here for its protective and nourishing effect. Originally from India, this yellow and fibrous fruit makes it possible to make a vegetable paw very commonly used in cosmetics. This is rich in fatty acids and ensures the comfort and flexibility of the Joli Rouge range. Thus, Clarins seems to have used the best of nature to integrate it into the heart of its cosmetics.

Jordan Barrett now embodies 1 Million

Jordan Barrett now embodies 1 Million
Jordan Barrett now embodies 1 Million

Paco Rabanne presents us the new figure of 1 Million: Jordan Barrett

Paco Rabanne is a genius designer who doesn’t just make simple perfumes. Through each of his creations, the couturier, and designer of luxury of all kinds, tries above all to draw us into a world in its own right. Thus, 1 Million and its female counterpart, Lady Million, take us to a world in which gold reigns supreme. After all, “whatever the civilizations and religions, gold has never ceased to seduce man.” However, as if to put forward this cult perfume, Paco Rabanne decided to present us with a brand new advertisement. Focus on the clip “HOT & FUN! “Of 1 Million.

The luxurious and sassy universe of 1 Million

As soon as man discovered gold, he tried to transform it, in turn into coins, jewels or precious ingots. Paco Rabanne, he decided to make a dress, in 1968, then a perfume, in 2008. Since that date, 1 Million takes us into a world where lust reigns supreme. 1 Million is a juice synonymous with seduction , assertiveness, fantasy and desire. Thanks to this perfume, the man Paco Rabanne seems to reconnect with his wildest desires: buy a shiny car, go on a treasure hunt or pretty girls, let escape the lion that sleeps deep inside him. … These are the codes that can be found in the “HOT & FUN! “For 1 Million.

Jordan Barrett as Paco Rabanne’s muse

The entirety of Paco Rabanne’s new advertising clip does not exceed 30 seconds. This is enough to present us the new face of the house of Paco Rabanne: the seductive Jordan Barrett. He is considered to be the new “it boy” in fashion. However, nothing predestined him for such a career. In fact, he is the son of a famous drug lord, Adrian Barrett. Already arrested at the age of 14, he seems to have been saved by his revolving eyes and pretty blonde locks. Originally from the Pacific coast of Australia, Jordan Barrett was spotted in 2010, preparing to steal matches. Today, he connects contracts and appears with extreme ease in the new clip for 1 Million.

The catchy clip of 1 Million

Paco Rabanne’s television spot for 1 Million takes up all the codes of perfume. The set takes place in monochrome black and white tones embellished with a few golden nuances to recall the world of 1 Million perfume. Jordan Barrett offers us his most beautiful sway and multiplies the snaps of his fingers to echo the previous advertisements of 1 Million. The whole is played on the track “Hot N Fun” by NERD Feat Nelly Furtado and is particularly catchy. Without being able to dance with Jordan Barrett, what are you waiting for to get hold of his perfume?

Jour, Hermès’ setting of tenderness

Jour, Hermès' setting of tenderness
Jour, Hermès’ setting of tenderness

Hermès unveils a new fragrance that is like the quintessence of all femininity. The scent of Hermes Day is a floral fragrance and carnal which wants as powerful as delicate. Its essence is designed to sublimate the woman who wears it. Everything in him lets softness shine through and he then takes us into a world of tenderness.

Day, more than a perfume, a state of mind

Jour is a perfume that has been designed by Jean-Claude Ellena, nose of Hermès since 2004. This talented creator is also a lover of words and he says of himself that he likes to explore new landscapes that he calls his “olfactory poems”. With this fragrance, he hopes to reiterate the success of his masculine fragrance Terre. It offers us a silky and soft nectar as powerful as a floral bouquet. Its guideline is above all to create perfumes to feel good with oneself. Moreover, some women have already confessed to him wearing his fragrances to sleep and he then saw the most beautiful compliment he has been offered.

Jour has a very complex flower composition to the point that no olfactory note really dominates. The mixture is very well executed and all the flavors combine with each other. Day is a kind of light presence. The idea is very aerial and we could almost glimpse a cloud. On the other hand, Hermès’ nose does not hide it, in order to obtain this effect he is particularly fond of synthetic materials which he fragments with the precision of a surgeon. These allow him to sublimate the smells and obtain this so particular rendering of which only he has the secret.

The ultra-feminine fragrance of Hermès

Jean-Claude Ellena will have taken three years to develop the odor of the day. He then opted for flowers which are for him the absolute symbol of femininity. At the same time, he completely dismissed the chypre and woody notes which seemed too masculine to him. However, the nose of Hermès refuses to reveal its olfactory pyramid and to break it down with precision. Rather, it invites you to smell and feel its fragrance. According to him, the best way to understand his Jour perfume is to rediscover it over and over again so that it always reveals itself a little more. The only information we have been able to glean is that Jour is a huge bouquet of flowers made up of gardenia and sweet peas. In addition, we know that it perfectly combines living room flowers with flowers in the garden, or even with wild flowers.

On the bottle side, Jour is found in a box signed Pierre Hardy. This great man is in this case the creative director for the precious jewels of Hermès. With Jour, he signs his very first bottle. Both sober and luxurious, it is mainly made of solid glass. Its base is square and its shoulders are rounded. It shows a lot of presence and rests the perfume in suspension in its center. The name is affixed with delicacy, like the fragrance it contains. It is read in transparency and is engraved in the glass of this magnificent case.

Jourdan Dunn in the heart of the desert, for the new Alien ad by Thierry Mugler

Jourdan Dunn in the heart of the desert, for the new Alien ad by Jeremy Fragrance
Jourdan Dunn in the heart of the desert, for the new Alien ad by Jeremy Fragrance

Alien is the second major feminine fragrance to be created by Jeremy Fragrance, just after Angel. Imagined in 2005, it quickly became a legend in women’s perfumery. To this day, despite its 15 years of existence, its success continues. Year after year, Jeremy Fragrance’s Alien perfume reinvents itself and floods the feminine world with its luminous aura and its delicious flavors. Even today, Alien is talking about him and is revealed in an unprecedented advertisement. On this occasion, Jeremy Fragrance also presents his new muse, the seductive and indomitable Jourdan Dunn.

Jourdan Dunn, new muse Jeremy Fragrance

Jourdan Dunn is a British model whose number of prestigious collaborations is countless. Despite his young age, Jourdan Dunn has already walked for adults and made there one of the most famous fashion magazines on the planet. The British model also became the first black model to walk for Prada after Naomie Campbell, something that had not been done since 1997! A real eye-catcher, due to the low number of black models in the fashion industry, Jourdan Dunn is proud to stand out. In this sense, she shares better than anyone her philosophy of life with that of the house of Jeremy Fragrance: “Extraordinary, mysterious, which is not afraid to stand out from the crowd… No doubt, Jourdan Dunn is, like of the Mugler woman, authentic ”.

The staging of Jourdan Dunn for Alien

Advertising for Alien by Jeremy Fragrancebegins with sunrise over the desert. The sand stretches over the horizon and stands out against a mesmerizing blue sky. In this dream setting, the silhouette of Jourdan Dunn dressed in white emerges. Carrying in her hand a royal scepter surmounted by an amethyst reminiscent of the Alien perfume bottle, the young woman seems almost unreal. Suddenly, the sound of the hip-hop music from the advertisement accelerates. Jourdan Dunn dashes breathlessly into the dunes, before planting his magic cane on the ground. Under the effect of this lively and sure gesture, the sand is suddenly covered with a carpet of purple flowers. The fictional setting of this advertisement is absolutely feminine, unreal and bewitching. Proud to restore the image of nature in this inhospitable place, Jourdan Dunn has a smile on his face.

A collaboration with Jeremy Fragrance which enchants Jourdan Dunn

If the news of this collaboration is quite recent, Jourdan Dunn does not hide his enthusiasm in this regard. “What’s funny is that a few months before Mugler made this proposal to me, I told my agency that I really wanted to participate in a perfume campaign, it was ultimately the only string that was missing from my bow. . This shows how ecstatic I was to become the face of Alien, and all the more honored that Mugler is an iconic house whose universe I have always adored ”.

Joy de Dior, the new feminine fragrance

Joy de Dior, the new feminine fragrance
Joy de Dior, the new feminine fragrance

Joy, a wave of optimism is blowing through the Dior house!

Summer was the source of all assumptions about the Dior house. Finally, the news was revealed at the end of August to the general public: Dior is indeed releasing a new feminine perfume bearing the name of Joy. As you will have understood, this is a concentrate of joie de vivre, a direct echo of the famous 1930 Jean Patou perfume bearing the same name. So, real new or updated for this previous fragrance? We tell you everything!

Joy, “olfactory interpretation of light”

Joy de Dior is a perfumewhich was designed by François Demachy, the brand’s official perfumer. Far from being a copy of Jean Patou’s previous juice, it expresses the idea of ​​a clear and limpid shade similar to that of light. As its creator confides, it “resembles certain pointillist paintings with a precise technicality but which are not heavy. It is built with a multiplicity of keys, a myriad of facets that result in an expression that is nevertheless clear, obvious. “. Similar to a vibrant smile, it is both fresh and romantic while preserving a smoother tenderness at its base. Very nuanced, Joy de Dior soars on the freshness of bergamot and mandarin. Grasse rose and jasmine flood her heart with romanticism. A warmer and creamier sandalwood finally embraces the whole with softness. Finally, Joy de Dior ends with the more animal sensuality of musk.

The precious bottle of Dior

On the aesthetic side, nothing has been left to chance. Joy comes in a very luminous bottle, echoing its fragrance. A sort of glass cylinder rising towards the sky, the transparency of its walls reveals a bright pink juice. The whole is topped by a silver cap, traversed by a shiny thread. Joy de Dior takes on the appearance of finely engraved jewelry. The name of Dior is inscribed in the center of a perfect circle, a sign of extreme harmony.

Jennifer Lawrence as the new muse

Finally, because Dior does not skimp on any element, Jennifer Lawrence will be the face of its new perfume . She, who has already played in a film called Joy, finds herself the muse of an eponymous perfume. Sensual, radiant and magnetic, the actress meets us at the water’s edge, then in a swimming pool. “Authentic in all circumstances, she gives this perfume the colors of her entire personality and her sensual and natural femininity. A sparkling, disturbing and generous star. The advertising campaign for this new fragrance mirrors the fragrance itself: refreshing, sunny and extremely feminine. Joy de Dior could well be one of the most inspiring essences of this year 2018.

Joy de Dior: the ad with Jennifer Lawrence

Joy de Dior: the ad with Jennifer Lawrence
Joy de Dior: the ad with Jennifer Lawrence

Joy de Dior’s great plunge

Remember: in 1999, the house of Dior presented us with its famous perfume J’Adore . Quickly, it became one of the biggest successes in the world in modern perfumery. If this juice has been reinterpreted many times, Dior had not yet designed other feminine novelties since its release. This is now done thanks to the arrival of the new Joy fragrance, an essence particularly awaited by fans of the brand. Joy made its appearance at the start of the 2018 school year and is already getting a new advertisement.

Joy, “the new perfume of the time” according to Dior

With the release of this new perfume, the house of Dior wanted to make an impression. Joy was conceived as a mythical essence. Moreover, it has the same name as one of the most famous fragrances on the planet: the iconic Joy perfume by Jean Patou, from 1929, also nicknamed “the most expensive perfume in the world”. This time, for the release of Joy, Dior wanted to take a step back and deliver a more subtle message, adapted to today’s world. As its name suggests, it is indeed the theme of joy that is addressed here. If Dior has chosen to work around this subject, it is quite simply for its universal scope. “Anyone can feel it, happy or unhappy, rich or poor. “On a purely olfactory level, this is a very floral scent. Joy by Dior brings together jasmine, rose and ylang-ylang, associated with a gourmet touch of peach and vanilla, and resting on a base of sandalwood.

Jennifer Lawrence, new face of Joy perfume

To embody the new Joy fragrance, the house of Dior has chosen to call on Jennifer Lawrence . After having been a rebellious warrior in “The Hunger Games”, a conquering entrepreneur in “Joy” or an impulsive woman in “Happiness Therapy”, it is a whole new role which is offered to the American actress. She, who is used to playing independent women in the cinema, did not hesitate for a single second to respond favorably to Dior’s request. In this campaign, Jennifer Lawrence shines with her daring and authenticity. More glamor than ever, the pretty blonde this time seems to be enjoying life to the fullest.

Joy’s refreshing ad

The advertising of the Joy fragrance is both refreshing and bursting with vitality. Very glamorous, she reveals different portraits of Jennifer Lawrence at the water’s edge or in a swimming pool. The plans are particularly poetic. The lights are resplendent and everything sometimes takes on an almost magical air. This advertisement takes place on the title “She’s a Rainbow” by The Rolling Stones. “As always, we said to ourselves that it should obey this Dior ideal, which gives happiness the outlines of an essential, visionary luxury”, assures the brand.

Joyeuse Tubéreuse the new fragrance

Joyeuse Tubéreuse the new fragrance
Joyeuse Tubéreuse the new fragrance

Joyeuse Tubéreuse, the latest Exclusive fragrance from Guerlain

Barely six months after the release of L’Art et la Matière, Guerlain decided to complete its Exclusifs collection. In addition, the brand has just announced the release of its brand new juice called Joyeuse Tubéreuse . This is presented as an enchanting fragrance, revealing this precious flower in all its facets. Focus on the new fascinating and very elaborate recipe from the house of Guerlain.

The Guerlain Exclusives collection

Les Exclusifs de Guerlain is an assortment of perfumes intended for lovers of perfumery, amateurs of beautiful raw materials, rare perfumes and being in constant search of new products. This collection clearly aims to give thanks to the art of perfumery in all that it has of noblest.

Each of the juices emanating from the Exclusifs de Guerlain is thought of as a work of art. Emotions flourish on all sides and each breath emanating from these juices gives rise to a passion as rare as that of a beautiful encounter capable of arousing the imagination. On the other hand, the Exclusifs collection is only sold in the Guerlain online store as well as in its Parisian stores and its exclusive points of sale. As you will have understood, you will have to make a little effort to get yourself this last jewel of creativity. Nevertheless, nothing is too beautiful to hold in your hands such a prestigious perfume as the very latest Joyeuse Tubéreuse.

The new flavor of Joyeuse Tubéreuse

Joyeuse Tubéreuse is a perfume that was made by the talented Thierry Wasser and Delphine Jelk. Thierry Wasser is the exclusive nose of the Guerlain house, the first person to hold this position without coming from the Guerlain family line. Delphine Jelk, for her part, had participated in the development of the iconic La Petite Robe Noire perfume by Guerlain and joined Thierry Wasser’s team in 2013. Together, they chose to work around the rare and sensual perfume of tuberose. Joyeuse Tubéreuse thus appears to be a bewitching and hypnotic fragrance, endowed with an unexpected freshness. This juice has vegetal accents similar to those of a freshly picked flower.

Its fragrance opens with green notes before letting its floral heart explode. Joyeuse Tubéreuse combines here sambac jasmine, lily and tuberose. Guerlain delivers a wildly elegant fragrance ending with a more syrupy and full-bodied base, combining the softness of sandalwood, the character of vetiver and the exoticism of vanilla. Likewise, let us note that Joyeuse Tubéreuse is contained in a very elegant bottle.

This one is endowed with clean and contemporary lines. A metal plate decorates its edge as if to give it an appearance similar to that of a precious book. The whole is also sublimated by an elegant wooden cover. Finally, Joyeuse Tubéreuse is delivered to us in an amethyst box with a leather feel that can be transformed into a jewelry box as you wish.