Each big house of creation is defined through a particular style and is recognized at a glance thanks to an iconic element, an emblem. At Kenzo, this distinctive sign is none other than the poppy. This appeared in 2000 with the creation of the Flower by Kenzo fragrance. Also, as if to pay tribute to the absolute luminosity of this sunny plant, Kenzo has chosen to develop a brand new fragrance called Flower Eau de Lumière . If it is adorned with a dazzling sensuality, let’s see how this is reflected on the side of its bottle.

When Kenzo collaborates with Serge Mansau

Flower By Kenzo Eau de Lumière is a fragrance that immediately marks its membership in the great family of Kenzo fragrances. Indeed, its visual is recognizable at a glance. And for good reason… This one was originally made by one of the greatest designers of our time. Also nicknamed “the man with 250 bottles”, Serge Mansau can boast of having worked with all the biggest creative brands. A true benchmark in his profession, he has made surprise his primary ambition. However, he does not like to be called a designer. Serge Mansau much prefers to be described as a true artist. It must be said that this one is a jack of all trades. Serge Mansau masters the art of scenography, sculpture and drawing as much as that of glassblowing. Its very first bottle was created in 1960. Since that day, this atypical character seems to have developed a real addiction for artistic creation. Serge Mansau is constantly renewing himself to create ever more innovative and timeless containers. It also adapts to the ambitions of each brand, being able to create figurative forms just as much as stylized creations or baroque works. Anyway, it must be recognized that each of its bottles becomes unforgettable. able to create figurative forms just as much as stylized creations or baroque works. Anyway, it must be recognized that each of its bottles becomes unforgettable. able to create figurative forms just as much as stylized creations or baroque works. Anyway, it must be recognized that each of its bottles becomes unforgettable.

Flower By Kenzo Eau de Lumière and its poetic visual

Flower By Kenzo Eau de Lumière is therefore part of an identical setting for the entire Flower By Kenzo collection. This forms a glass cylinder rising towards the sky. Through him, Serge Mansau’s ambition was to give us the image of a poppy. He sees this plant as a flower that grows where you least expect it, sometimes between two cobblestones in the urban world. Thus, the bottle of Flower By Kenzo Eau de Lumière is halfway between the city atmosphere and rural poetry. Its glass stretches towards the sky like an ultramodern building. However, it bends slightly, like a flower stalk in the wind. A poppy then stands proudly on its front face. Today, the stem of the latter is accented with a golden line echoing its solar facet. Although it was created almost 20 years ago, this bottle has not aged a bit. To be completely honest, this is even one of the least dated containers of its generation. Once again, Flower By Kenzo Eau de Lumière gives us all his poetry with him.

If Kenzo caused a lot of talk in 2016 with the release of its Kenzo World fragrance and its crazy advertising, the atmosphere is quite different this time! Indeed, Kenzo has just presented its brand new floral fragrance called Flower By Kenzo Eau de Lumière. Coming from the great family of the brand’s undisputed bestseller, this one uses Kenzo’s emblem: the poppy. As always, the atmosphere of this new advertisement is like its juice, full of poetry, freshness and luminosity. So, let’s take a closer look at the making of this commercial and the casting of Kenzo.

Ming Xi as Kenzo muse

To interpret the role of the woman Flower By Kenzo Eau de Lumière, the Kenzo house has chosen to call on the same muse as before. In addition, this is the Chinese model Ming Xi. She studied fashion in Shanghai and quickly got noticed. In fact, she placed third in the Elite Model Mode competition in 2009. This allowed her to be recruited by the New York agency Ford Model Management. From then on, Ming Xi went on to contract with the biggest brands such as Givenchy, Dior, John Galliano, Lanvin, Burberry or Louis-Vuitton to name a few. Today, Ming Xi is China’s most famous model. This one is absolutely bewitching and brings here a crazy charm.

Patrick Guedj, at the helm of this new advertisement

Once again, the advertising for Flower By Kenzo Eau de Lumière was fully coordinated by Patrick Guedj. Kenzo’s artistic director, he is a jack of all trades. Both director, photographer and writer, he constantly draws his inspiration from his travels. Besides, maybe that’s why he set his sights on Ming Xi. He says he enjoys giving free rein to his multicultural and bohemian ideal. “I’m always looking for magic,” he said.

The spring and floral atmosphere of Flower By Kenzo Eau de Lumière

More than ever, the house of Kenzo seems to have bet everything on the floral aspect of this perfume. Moreover, it is precisely on the vision of a poppy held by Ming Xi that this new advertisement opens. This one goes perfectly with the very low cut red dress of Kenzo’s muse. The latter advances on a roof strewn with poppies. Therefore, this flower seems to grow more than ever where we least expect it. Multiple petals then rise in the sky, contrasting with the azure blue color of their dazzling red. Then, after a close-up portrait of Ming Xi, the shot cuts out and takes us directly to the heart of a salt desert. There, like a mirage, stand the three oversized bottles of Flower By Kenzo Eau de Lumière. From then on, this advertisement becomes fascinating in poetry.

Since 2000, an emblematic moment bringing Kenzo into a new millennium, the brand has never stopped delivering the best of the poppy. Kenzo has chosen to make this flower his emblem, capturing through it an absolutely dazzling floral light. So, as if to pay tribute to the solar aura of this unexpected flower in perfumery, Kenzo has chosen to transform its perfume into a new Flower By Kenzo Eau de Lumière . Focus on the recipe for this new composition.

Flower By Kenzo Eau de Lumière, a fragrance composed by two perfumers

To create the new fragrance, Kenzo called on two renowned perfumers. The first of them is world famous. Flower By Kenzo Eau de Lumière is signed by the iconic Alberto Morillas. Completely self-taught, he has taken on an out of the ordinary course. A true artist, he was fascinated by creation in general since his earliest childhood. This prompted him to study the fine arts. However, it was not until later that he learned to master the universe of scents. Ambitious character, Alberto Morillas succeeded in reaching the highest peak of his career by obtaining, in 2003, the prestigious François Coty prize for best perfumer. His unusual artistic sense makes him one of the most famous master perfumers in the current perfume industry. Here, he surrounded himself with the help of Amandine Marie. Coming from a family of perfumers, she is just as passionate as her collaborator and also seems endowed with an innate talent for her profession. A reference figure in the world of aromas, she says she feeds on her encounters. Thus, it is a real happiness for her to have been able to collaborate with Alberto Morillas, an association that has allowed her to give the best of herself through this new madly luminous juice.

The luminosity of the poppy bottled by Kenzo

Flower By Kenzo Eau de Lumière is a fragrance that focuses on seduction and femininity. Thus, he seems to bring together all the most bewitching facets of women. Fitting perfectly into the world of the Kenzo house, Flower By Kenzo Eau de Lumière is a juice filled with poetry. It contains ingredients from the best quality. These are then assembled in deep harmony to deliver a fragrance of exceptional quality. As if to echo its name synonymous with luminosity, Flower By Kenzo Eau de Lumière has opted for a fresh, lively and airy start. This highlights the airy, Mediterranean scent of Calabrian bergamot. Its citrus power then gives way to a more floral heart. This contains Bulgarian rose and jasmine, two ingredients widely used in women’s perfumery. Finally, Flower By Kenzo Eau de Lumière ends with more elegance and sensuality. He finally lets a soothing scent of white musk float behind him.

The thousand and one powers of Kenzo’s imaginary poppy

With the blossoming of the new century, Kenzo gave birth to a new flower, a soft and pure poppy which flies away from the grayness of the cities to offer us dreams, Flower . Since then, the perfume has produced a number of small “buds” in the form of variations that are offered each spring as if to amaze us more, like this magical and gourmet Flower by Kenzo l’Elixir. An Elixir like a magic potion all dressed in red that envelops us in fruity delicacies as much as in floral magic.

A poetic universe and a powerful flower for Flower by Kenzo l’Elixir

After creating the magnificent Flower in 2000, Alberto Morillas has never ceased to draw his inspiration from this dream poppy to make variations of it. In 2015 there will be no less than three flankers who, each with their own personality, will be released almost simultaneously: Flower by Kenzo Eau Originelle, Flower by Kenzo Légère and Flower by Kenzo l’Elixir .

For this precious and gourmet Flower by Kenzo the Elixir Alberto Morillas was inspired by a visit to a field of Bulgarian roses to create a perfume that will match the beauty of the beautiful while bringing out its richness and sensuality. with a sweet orange blossom and gourmet raspberries.

The designer says: “Growing roses is a rare family tradition,” he says. Everything inspired me: the gesture of the pickers, picking up flowers corolla by corolla, bags filled with flowers and fields as far as the eye can see. I remember this flowered valley surrounded by mountains, like an endless expanse of roses. “.

As for the advertising campaign of this Gourmet Flower, it is of course not different from Kenzo’s usual poetry. Patrick Guedj once again asked the sublime Asian muse Ming Xi to appear in a rare dreamlike creation where flowers grow under his feet, as if her charm had bewitched the hard and cold concrete of the city.

The poppy is once again a symbol of renewal and revolt. “It is a strong flower, which inscribes itself in contrast and makes its way without romantic qualms through the concrete of the city. Kenzo reminded us for Flower.

Flower by Kenzo l’Elixir was born in a field of Bulgarian roses!

Serge Mansau had created the flower with the slender glass stem of Flower, naturally the beautiful Flower by Kenzo l’Elixir takes up this mythical bottle. However, the glass is tinted for this opus with a pretty red color and a poppy engraved with gold throughout its high stature, the bottle is almost transformed into a jewel bottle.

Flower by Kenzo l’Elixir opens with a sparkling tangerine matched with joyful pink berries and a hint of spice. The raspberry brings its fruity and sweet sweetness to these dynamic top notes. At the heart, Bulgarian rose essence blends with orange blossom absolute to intoxicate us with their sweet scents. The depths of bourbon vanilla absolute and praline offer an ultra sensual trail to the flower of our dreams.

“ Flower by Kenzo celebrates this femininity and creates its first Elixir. A gourmet floral unfolding a deep, unique, unforgettable trail. »Kenzo for Flower by Kenzo l’Elixir.

The story of the Kenzo brand is above all the story of a man, that of Kenzo Takada. After studying fashion design in a creative school in Tokyo, the young Kenzo moved to the capital in 1964. The beginnings were difficult and to survive, Kenzo sold sketches to big names like Louis Féraud and Jacques Delahaye. It was in 1970 that he opened his first boutique and presented his first Parisian collection. Her style is unique, at the same time refined, quirky with shimmering colors. In 2010, the Kenzo brand unveiled “Kenzo by Flower”, a feminine fragrance that does not lack poetry.

The poppy, the emblem of Kenzo perfumes

By its visual, but also its smell, “Flower by Kenzo” looks like a perfume from elsewhere., from another time or another world. “Flower by Kenzo” has the scent of make-up from the past. The first thought when opening the cap is that we find ourselves in the bathroom of our childhood and that we dip our nose in the very famous rice powders of our grandmothers. If the fragrance is reassuring in this sense, it is nonetheless ultra sensual, fresh and a bit enigmatic. With the poppy, the brand wanted to surprise, because it is a flower that has no smell, so everything will be in your imagination. The red petals of the poppy blow their poetic force on the woman who wears it. “Flower by Kenzo” is an unexpected creation with both poetic and contemporary power.

Flower by Kenzo floral accord

It is the very talented Alberto Morillas who is at the origin of this composition so pure and so floral. Voted best perfumer in 2003, Alberto Morillas also won a FiFi Awards in 2013 for his entire career. “Flower by Kenzo” was built around three main accords, namely a floral accord, a powdery accord and a vibrant accord. The first accord unfolds its scent via parma violet. This combines with hawthorn, but also with Bulgarian rose, offering a silky and colorful accord. The powdery accord composed of white musks, vanilla and opoponax gives the whole a sensual and enveloping touch. The incense as a base note then brings an almost mystical tone. Like a poppy, the composition of “Flower by Kenzo” is feminine, silky and sassy. As for the bottle, it is a true architectural work. Signed Serge Mansau, the bottle is the conceptualization of 3 very slender constructions. Because for Alberto Morillas, “the poppy symbolizes a vibrant flower, sensual comfort and simple freshness”, 3 bottles were born, each one soaring towards the sky in its own way. Very ingenious, these tilted glass cylinders demonstrate great modernity. It only remained to integrate a magnificent poppy whose red shines wonderfully in the cork. each one soaring towards the sky in its own way. Very ingenious, these tilted glass cylinders demonstrate great modernity. It only remained to integrate a magnificent poppy whose red shines wonderfully in the cork. each one soaring towards the sky in its own way. Very ingenious, these tilted glass cylinders demonstrate great modernity. It only remained to integrate a magnificent poppy whose red shines wonderfully in the cork.

Poetic, sensual and sassy, ​​“Flower by Kenzo” appeals to the imagination of every woman, but also to her nostalgic power. Its ultra contemporary bottle offers a final touch of escape.

This year a new version Eau de Lumière has appeared!