Flowerbomb made its appearance in 2005, creating a veritable explosion of flowers in the daily life of women. With him, the Viktor & Rolf house intended to make an impression. It must be said that Flowerbomb was their very first perfume. The idea was to tell about their desire to amaze and surprise. Also, in the perfect extension of this first essence, Viktor & Rolf has decided to reinterpret this already cult perfume. The new version of this essence is called Flowerbomb Bloom . So, is this one just as fascinating as its predecessor?

Viktor & Rolf’s weapon of seduction

Once again, Flowerbomb Bloom is presented to us in an offbeat pomegranate-shaped bottle. To associate femininity with a weapon of war, it was necessary to dare, and yet it must be recognized that the idea is absolutely brilliant! Every detail of the Flowerbomb Bloom bottle seems to have been thought out with extreme precision. Cut like a diamond, it reveals all the purity of this stone associated with its indestructible side. All of this reveals a soft pink juice synonymous with all the femininity of this perfume. Like a jewel, Flowerbomb Bloom is also topped with a rose gold cabochon. Finally, a pin slips at the level of its collar as if to invite us to trigger this new weapon of seduction without waiting.

Flowerbomb Bloom plays on all aspects of femininity

Flowerbomb Bloom is a fragrance very inspired by its first version. Thus, it has retained all the floral nuances of its predecessor. However, it now seems to give us the image of a woman in all its complexity. Flowerbomb Bloom thus begins with a fruity and tangy flavor of mandarin and pomegranate. It is then a question of a frivolous and sparkling femininity. Then, this juice continues with more elegance, assembling freesia, Damascus rose and jasmine. In this sense, Flowerbomb Bloom is very reminiscent of the scent of the very first Flowerbomb. Nevertheless, his heart is enriched with an unexpected accord of mountain air. This gives more freshness to this juice and lets show all the audacity of the house of Viktor & Rolf. Finally, the whole ends with a more woody flavor showing all the determination of the Flowerbomb Bloom woman. Everything is signed by the talented Domitille Bertier.

The offbeat and dreamlike advertising of Viktor & Rolf

Flowerbomb Bloom is then presented to us in a particularly crazy advertisement. This highlights the muse of Viktor & Rolf, the seductive Andreea Diaconu. Wearing an astonishing bouquet of flowers in her hair, and appearing with bare shoulders, she gives us a final look in a sign of challenge before embarking on a frenzied and totally uninhibited dance. Everything is embellished with jerky music. Once again, the Viktor & Rolf house aims to destabilize consumers. Never mind, it only increases our fascination with this new fragrance!

Flowerbomb is a perfume signed Viktor & Rolf which made its appearance in 2005. Many women have adored it since its appearance. A veritable explosion of supercharged flowers, this fragrance is currently back in a brand new version. The latter is called Flowerbomb Bloom and is more sparkling and subtle than ever. So, let’s see what it really is about this new recipe characterized as “a breath of fresh air echoing the rediscovered power of flowers, when winter gives way to spring”.

The romantic scent of Flowerbomb Bloom

Flowerbomb Bloom is always a very floral fragrance. On the other hand, if its predecessor only honored the scent of flowers, it turns out to be more nuanced. Moreover, this is noticeable from its top notes. Flowerbomb Bloom begins with a fruity blend. The pomegranate reveals its sweet flavor while combining with the tangy facet of mandarin. Thus, Flowerbomb Bloom immediately becomes the reflection of a sparkling woman full of joie de vivre. Then, the femininity of this perfume shines through all the more in her heart. This one combines several varieties of flowers as if to make it more elegant than ever. Flowerbomb Bloom contains Damascus rose as well as jasmine, plants very often used in perfumes for women. The freesia enriches this floral duo while being accompanied by an accord of mountain air. Thus, Flowerbomb Bloom gains in lightness and freshness. However, its base warms up with woody notes. This gives it more structure and more temperament.

Viktor & Rolf calls on Domitille Bertier again

In reality, although different from its first version, Flowerbomb Bloom does not shy away from belonging to the Viktor & Rolf collection, quite the contrary. It must be said that this new juice was developed by a designer who had already worked on the recipe for the very first Flowerbomb, in 2005. She is none other than Domitille Bertier, one of the best perfumers in the world today. However, when she developed Flowerbomb in collaboration with three other perfumers, this juice was her first big success. In 10 years, Domitille Bertier seems to have come a long way! It must be said that it has a particularly solid training, acquired in one of the best perfume schools on the planet, the prestigious ISIPCA of Versailles. Domitille Bertier now works as a senior perfumer for IFF, third world leader in the flavoring industry. His notoriety has already earned him work for many large luxury houses like Chloé or Balenciaga. It is therefore a prestige for the Viktor & Rolf house to be able to redo this designer work on one of her first works.

The feminine and quirky ad for Flowerbomb Bloom by Viktor & Rolf

A few weeks ago, the house of Viktor & Rolf presented us its brand new fragrance, a sort of bouquets of fresh flowers that are both subtle and airy. Thus, there did not seem to be a better way to embellish everyday life and switch to the spring world than with this new juice. However, to further sublimate this crystal grenade and make people talk about it, it still lacked a marketing campaign worthy of the name. Well, it’s now done and the first images of Flowerbomb Bloom have been revealed. Focus on its advertising.

Andreea Diaconu as the new Flowerbomb Bloom wife

It was in July 2016 that the Viktor & Rolf house decided to transform the face of its cult perfume: Flowerbomb. To do so, he needed a new muse. However, Viktor & Rolf is not known to be a conventional fashion and perfume house. He therefore needed an out of the ordinary personality perfectly in harmony with his way of perceiving the universe of beauty. It was done with the recruitment of model Andreea Diaconu.

It must be said that the young woman does not lack temperament! Born in Romania in 1991, the latter is above all a karate enthusiast. However, his good physique was quickly noticed by headhunters. Never mind, it refused all their expectations! However, wanting to pay for an intensive karate course, she had no other means than to turn to them for funds.

From then on, the machine was launched and the notoriety of Andreea Diaconu soared. Thus, the young woman has already had the chance to collaborate with the most prestigious luxury brands like Chanel, Versace, Dolce & Gabbana or Armani. Viktor & Rolf is already delighted with this collaboration that everyone envies him.

Viktor & Rolf’s crazy floral advertising

At first glance, the advertising for Flowerbomb Bloom begins with a real breath of serenity. Indeed, it only reveals a feminine shadow standing out against a soft pink background. Nonetheless, on closer inspection, the figure looks somewhat enigmatic.

Holding a bottle of Flowerbomb Bloom, Andreea Diaconu is completely naked and her hair forms a huge bouquet of flowers. The shot gets closer and becomes clearer then, suddenly, Andreea Diaconu turns her gaze in our direction and the visual of this advertisement is electrified! Everything then lets out notes of the electro track “Bangarang” by Skrillex Feat Sirah. The visual plan is jostling and it is a real tornado that the house of Viktor & Rolf is creating on our screens. Andreea Diaconu then makes flowers fly all over the screen before revealing the visual of the new Flowerbomb Bloom pomegranate. Everything is explosive to say the least!

Flowerbomb Dew, the iconic fragrance of Viktor & Rolf refreshed by the morning dew

Perfumery is an art in its own right that was born to sublimate the natural beauty of men and women, while making them dream. However, it is precisely from this part of dreamlike that the Flowerbomb perfume by Viktor & Rolf, released in 2005. According to its creators, it is “a perfume open to the marvelous, a question of skin, of contact. , emotion. Live magic. We imagined Flowerbomb as an ideal in the measure of the heart. A perfume that would spring up in a bouquet to defy the dangers of time. A flower bomb that would turn negative into positive. A geyser of sensations, of fresh waves, faceted with light, to celebrate life as a utopia. Today, this cult fragrance is reinventing itself and giving birth to the new Flowerbomb Dew.

A look back at Viktor & Rolf’s Flowerbomb saga

Flowerbomb was created in 2005, exactly 10 years after the launch of the Viktor & Rolf label . Designed to make an impression forever, it is a real antidote to facing gloomy reality. Similar to a daydream, Flowerbomb is an explosive and floral fragrance, which mixes rigor and fantasy. The success of this floral and gourmet fragrance was instantaneous. Since then, Flowerbomb has been constantly reinventing itself and revealing to us the different facets of its personality. So what’s the resurfacing story of the new Flowerbomb Dew?

Flowerbomb Dew, a very refreshing essence

Flowerbomb Dew takes the DNA of its predecessors. In this sense, it is a perfume thought of as an enormous bouquet of flowers, and giving off an absolute femininity. However, that usually oriental scent has been refreshed here. As its name suggests, the morning dew now seems to flood this composition. A dewy accord appears in its top notes, as if nature was waking up before our eyes to gradually release its scent in the face of the first light of day. The heart of Flowerbomb Dew, meanwhile, is rich in the noblest flowers of perfumery: the rose and the iris. This wise and airy scent gradually becomes more warm and suave. Finally, Flowerbomb Dew leaves behind a more animal and tenacious trail of musk.

Viktor & Rolf’s bottle becomes clearer than ever

Flowerbomb Dew comes in Viktor & Rolf’s usual pomegranate-shaped bottle. This time, its glass bottle gave way to its pink color against absolute transparency. It is a question here of evoking the freshness of this new essence. A pink gold lacquering is nevertheless invited on its label and its spray cap. As always, a pin bearing the initials of Viktor & Rolf is attached to its collar. To get drunk on its scent, you just have to unpin this new weapon of fragrant seduction!

By the way, note that the Viktor & Rolf house has just offered a new muse for its Flowerbomb saga. It is now actress Anya Taylor Joy, best known for her role in the series Peaky Blinders.