Boss In Motion is a perfume that appeared in 2002, and which very quickly made a name for itself. It must be said that with its spherical-shaped bottle, it did not go unnoticed! Boss In Motion is described as a compendium of energy, both relaxed while retaining the natural elegance of the Hugo Boss man. Boss In Motion is the scent of an active and urban man.
It encourages people to live every moment with disproportionate intensity. It also brings the vitality necessary to achieve a little more each day, whether in leisure, work or sentimental and family life. His boundless energy is communicative. Boss In Motion is a compendium of optimism with a very positive impact. With it, Hugo Boss promises to multiply your abilities , and to help you reach ever higher goals.
The fresh and lively masculinity of Boss In Motion
Boss In Motion is a composition which plays on contrasts and which at first turns out to be very fresh before evolving into a much warmer wake.
Hugo Boss – Boss In Motion Eau de Toilette
It begins with a combination of citrus fruits dominated by bergamot and mandarin. Then, all its energy gains even more luminosity in contact with the orange blossom. This Mediterranean plant is further enhanced by the aromatic scent of basil. Spices also come to tickle the whole and give it more temperament. Boss In Motion contains, among other things, cinnamon, cardamom and nutmeg. Little by little, its background is dressed in depth and masculinity. It is wrapped in sandalwood and vetiver. Musk in turn gives this essence more animality.
Created for modern and demanding men, Boss perfumes are expressed in three words: success, modernity and elegance. A dynamic fragrance that releases energy and vitality. For active, confident men who have succeeded in sport. The innovative design of the range represents this active lifestyle with extreme elegance.
The history of the Hugo Boss brand begins in 1924, when Hugo Ferdinand Boss created a clothing workshop near Stuttgart. The past of the Hugo Boss brand has long been controversial, because the brand specialized in the creation of costumes and uniforms for the SS and the Hitler youth … In 1970, the two grandsons of Hugo Boss took over from give the brand a new start. The first “Boss Number” perfume was launched in 1985. “Hugo Red” was released in 2013 and celebrates the 20th anniversary of the Hugo couture brand.
Hugo Red, the fragrance of a free and modern man
“Hugo Red” is portrayed as a free and modern man, but more than anything an adventurous man. As captivating as the red color of his bottle, the “Hugo Red” man is a determined man who likes to live according to his passions and desires. Between refinement and relaxation, the man “Hugo Boss” is charismatic and everything seems to succeed. To celebrate its 20 years of couture, Hugo Boss has chosen a fragrance that embodies the creative and adventurous spirit of the Boss house.
Hugo Red, an incredibly exciting hot-cold fragrance
“Hugo Red” is built around two hot and cold chords which collide. “Hugo Red” begins with the fresh and tangy combination of rhubarb and grapefruit, giving the whole composition great dynamism. Then, “Hugo Red” evolves towards a woody and fruity association thanks to the presence of cedar and pineapple. Finally, the base of “Hugo Red” is both intense and sensual and mixes tonka bean and amber to leave a most breathtaking trail!
For its 20th anniversary, the Hugo Boss brand is launching a new frangrance for Men Hugo Red…
Hugo Boss has once again raised the bar for innovation with its latest fragrance for men, HUGO Rouge. This vibrant scent features an unexpected blend of contrasting ingredients that inspires men to break away from tradition and unleash their unique creativity.
Hugo Boss – Hugo Red
2013 also marks the 20th anniversary of HUGO, a brand that has always sought to challenge traditional rules and ideals. Hugo Red is a perfect example of the brand’s creative and experimental spirit. Following in the footsteps of the iconic man HUGO – a global bestseller for almost two decades – and his immense success, HUGO Just Different, HUGO Red is destined to become a perfume classic for men.
Hugo Red – The Face
Jared Leto, the creator of this new fragrance, is known for his extraordinary creativity and unique talent. In his own words, “I think creativity and limits that push go hand in hand, and originality comes from people who are willing to take risks, to bet on themselves”.
Progressing on the pressure, Jared Leto sees life as both a journey, an adventure, actively seeking new and innovative experiences to ensure that he is constantly evolving and pushing himself to reach new heights. . “People sometimes think of pressure as having negative connotations but I think it can be a great motivator to take control and define who you are. ”Jared Leto
Hugo Red – The Perfume
“An innovative scent requires an innovative source of inspiration and HUGO Rouge is a great example of this. We wanted to create a fragrance for men that captures the idea of pushing the boundaries with the behavior of cold and hot metal. The result of our contemporary creation is a blend of contrasting ingredients, full of cold and hot tension that stimulates the wearer and leaves them feeling energized and ready to challenge themselves. ”Will Andrews, P&G Fragrance Creative Team.
Le premier accord combine le pamplemousse dans la note de tête à la rhubarbe dans la note de cœur pour créer un accord amère doux avec un accent métallique qui simule la force sous-jacente du métal solide. Alors que l’accord «chaleur liquide» se caractérise par des bois de cèdre et d’ambre chaud qui se mêlent dans les notes de fond pour transmettre la chaleur et la fluidité du métal chauffé au rouge.
Hugo Boss – Hugo Red Pub
La transition entre les deux états du métal illustre l’idée d’adapter sous la pression intense; d’aller au-delà des limites naturelles pour créer quelque chose de nouveau et d’unique.
Hugo Red – Le Packaging
Il est peut-être la meilleure illustration de l’approche pionnière des parfums Hugo Boss mais cette fois dispose d’une touche inventive qui est nouveau dans le monde des parfums. Enduit à la pointe de thermo-chromique encre, le flacon rouge répond à la chaleur, changeant de couleur quand on le touche pour inscrire la brand unique de l’utilisateur sur le flacon.
Il n’est pas fortuit que le rouge était la couleur choisie pour représenter ce nouveau parfum. Non seulement elle est universellement reconnue comme la plus intense de toutes les couleurs, associée à l’énergie, la force, la puissance et la détermination. Elle prétend même avoir le potentiel pour provoquer un effet euphorisant physique en nous, tout comme le nouveau parfum.
Parfum Homme
Famille Olfactive : Boisé
Notes de Tête : Pamplemousse, Rhubarbe.
Notes de Coeur : Cèdre, Ananas.
Notes de Fond : Ambre, Tonka.
Retrouvez le au meilleur prix chez notre partenaire parfums : Hugo Red – Fragrenza Perfumes ainsi que tous les produits de la brand Hugo Boss.
Remember, the Hugo Boss house launched a fragrance called Hugo in the 90s. Today, this cult fragrance has become Hugo XY, as if the Hugo Boss man had suddenly matured, and that he was taking full possession of life as a couple.
Hugo XY is a more mature and ambitious fragrance than before. However, don’t get me wrong, Hugo XY has managed to retain a certain dose of irreverence. It is both sensual and glamorous while highlighting a real electrifying explosion. Hugo XY is inspired by the duality of man and woman to create an olfactory contrast. Hugo XY is a perfume halfway between complicity and rivalry. He leads us towards an intriguing, seductive and dangerous power game. Hugo XY offers us a particularly modern and fanciful trail , bringing together fusional chords that everything seems to oppose.
Hugo XY perfume, an astonishing and very contemporary trail
Hugo XY first gives us the fairly standard vision of a man. Thus, it is composed of contemporary aromatic notes but very widespread in men’s perfumery. Its scent revolves around a powerful basil shaken with freshness. Indeed, it associates with crushed ice and mint. This very vegetal accord is further reinforced by the presence of bergamot and citron. The pear retains the clarity of the whole but still softens this recipe. It is then that the contrasts appear. This airy initial freshness is counterbalanced by a much more powerful and manly trail. Hugo XY continues with a woody accord of cedar from Lebanon. This raw material offers us here a dry and wild scent reinforced by the elegant depth of patchouli.
Hugo Boss – Hugo XY Eau de Toilette
The Hugo man has evolved. He is still irreverent, but tidier, wiser. He is now in a relationship. Hugo XY is a fragrant interpretation of Hugo irreverence for a more mature man. Revisited, this new attitude is expressed around an intense green aromatic bouquet combining mint and basil.
Pi is a fragrance dedicated to adventurers discovering new territories, explorers of infinity and thrills.
The Pi man embodies self-transcendence and action.
The geometric bottle, with pure and perfect lines, houses a woody, magnetic and sensual fragrance (Mandarin, Pine needles, Infinium, Ironwood, Benzoin crystals).
The PI bottle is built in a simple geometry with pure and perfect lines through which the light plays.
The case is distinguished by its sobriety, pure and elegant simplicity.
Calvin Klein – Euphoria For Men Intense Eau de Toilette
A journey beyond the extreme. When dreams come true … A new rich, sensual and addictive experience that will satisfy the modern, daring and self-confident man in search of extreme sensations … euphoria men intense, a bewitching, deep and complex fragrance that embodies the facet the most sensual and mysterious of man euphoria men.
Men’s Perfumes
Olfactory family: Oriental – Woody
Head note: Pepper, Ginger, Rainwater, Sudachi.
Heart note: Cedar, Sage, Black Basil, Vetiver.
Base note: Oud, Patchouli, Myrrh, Labdanum, Amber.
Anti-aging is a major concern of French women. Sagging skin is the first concern of 40-year-olds.
The Decléor Anti-Aging response lies in the Prolagène Lift range and a combination of daily aroma-cosmetic treatments: Aromessence Iris Revitalizing Serum and Aromessence Iris Revitalizing Night Balm.
Decléor Prolagène Lift Essential Daily Care:
The new Prolagène Lift Decléor range offers three treatments to be used daily:
The Normal Skin Firming Lift Cream offers a comfortable creamy texture.
It strengthens the tone of the skin thanks to its L-Proline complex. Reduces wrinkles with hyaluronic acids and boosts skin radiance with essential oils of Iris.
The Decléor Prolagène Lift Normal Skin Cream restores instant radiance to the skin thanks to light-reflecting pearls. Fine lines and wrinkles are reduced.
The Dry Skin Firming Lift Cream offers a rich, balmy texture.
It strengthens the tone of the skin thanks to its L-Proline complex. Reduces wrinkles with hyaluronic acids and boosts skin radiance with essential oils of Iris.
Decléor Prolagène Lift – Radiance Lift Eye Care
The Decléor Prolagène Lift Dry Skin Cream restores instant radiance to the skin thanks to light-reflecting pearls. And intensely nourishes thanks to the Oléo 15. The contour of the face is redrawn.
Decléor’s Prolagène Lift Eclat Lift Eye Care offers a dense, powdery, pearly cream gel texture.
It strengthens the tone of the skin thanks to its L-Proline complex. Reduces wrinkles with hyaluronic acids and boosts skin radiance with essential oils of Iris.
The Decléor Prolagène Lift Eye Care activates micro-circulation, improves the elasticity and rigidity of the support fibers thanks to Natural Glow Eye Tech technology. The Eye Light Technology innovation masks dark circles and fine lines and gives radiance. The eye area is brighter, more radiant.
Le Gel-Peeling Lumière Prolagène Lift de Decléor est un Gel texturé à rincer.
Il renforce la tonicité de la peau grâce à son complexe L-Proline. Diminue les rides avec les acides hyaluroniques et booste l’éclat de la peau avec les huiles essentielles d’Iris.
Le Gel-Peeling Lumière Prolagène Lift Decléor atténue les rides superficielles, la peau est souple et le teint lumineux grâce aux AHA de fruits.La combinaison du Gel d’Aloé Vera à l’Eau florale concentrée de Rose apporte une efficacité lissante de surface et une parfaite tolérance. La peau est lissée.
La Cure Intense Lift Jeunesse Prolagène Lift de Decléor est une émulsion légère mais texturée, non-collante.
La Cure Prolagène Lift a un pouvoir liftant instantané dès la 1ère application grâce à son complexe Lift Jeunesse (Tenseur végétal + micro-algue).
La Cure Intense Lift Jeunesse Prolagène Lift Decléor apporte +40% de fermeté à la peau en seulement 21 jours. 1 flacon = 2 cures de 21 jours à faire deux fois par an.
Masque Rides Lift Combleurs Prolagène Lift de Decléor offre une texture gel crème frais.
Il renforce la tonicité de la peau grâce à son complexe L-Proline. Diminue les rides avec les acides hyaluroniques et booste l’éclat de la peau avec les huiles essentielles d’Iris.
Masque Rides Lift Combleurs Prolagène Lift Decléor comble les rides profondes qui sont repoussées de l’intérieur grâce au Lift Combleur et Hyaluro-Sphères d’Acides Hyaluroniques. Les rides sont défroissées.
Decléor Prolagène Lift – L-Proline
Prolagène Lift de Decléor – Cure Intense
La L-Proline est le 1er actif à avoir été utilsé chez Decléor : au coeur de la formule du Prolagène. La L-Proline est un acide aminé constitutif du collagène et d’hydroxyproline qui agit sur ka fermeté de la peau. Née de l’observation du traitement de la peau à l’hopital de Saint-Louis sur des grands brûlés.
Decléor Prolagène Lift – Lutte contre la perte de fermeté
Ainsi Decléor détient le secret d’une peau lisse, ferme et rebondie pour les femmes dès 40 ans grâce au pouvoir d’actifs stars :
Acide Hyaluronique (Haut poids moléculaire) : Il maintient l’eau à la surface et lisse pour une hydratation renforcée et les rides superficielles lissées.
Acide Hyaluronique (Bas poids moléculaire) : Il initie la synthèse de Glycosaminoglycanes et prolonge l’activité de l’acide hyaluronique présent dans la peau. Les rides sont diminuées et leur apparition est ralentie. L’élasticité de la peau et retrouvée et elle est protégée.
Huile Essentielle d’Iris : Protège contre la glycation. Stimule la qualité des fibres élastiques et favorise la synthèse de fibroblastes.
Complexe L-Proline : Booste la synthèse de collagène. Stimule la synthèse de Glycosaminoglycanes et renforce les propriétés contractiles des fibroblastes. Ainsi l’élasticité et la fermeté de la peau est améliorée.
Retrouvez la gamme Prolagène Lift Decléor au meilleur prix chez notre partenaire soin cosmétique : Fragrenza Perfumes ainsi que tous les produits de la brand Decléor.
A new Guerlain fluid foundation full of promise is announced for the start of the school year:
TIMEPROOF FOUNDATION – HIGH HOLD – HIGH PERFECTION
Outfit of Perfection
Buy Guerlain Tenue de Perfection foundation inexpensively at Fragrenza Perfumes: your online perfume store.
A perfect complexion until the stroke of midnight… and even beyond.
Hold of Perfection Foundation:
a 4 p.m. outfit
an ultra-light formula
SPF20 – PA ++ sun protection
Guerlain – Outfit of Perfection with Natalia Vodianova
Guerlain, a virtuoso of materials, imagines the dress code for the perfect complexion in a sheath foundation with a velvet touch.
Its Timeproof complex is deployed on the skin to dress it in an ultimate correction with flawless hold. Velvety, magnified, the complexion has never looked so good, even after the stroke of midnight.
Outfit of Perfection – Shades:
Guerlain offers its new Tenue de Perfection foundation in a range of shades to suit all skin tones.
Outfit of Perfection – 03 Natural Beige
Outfit of Perfection – 12 Light Pink
Outfit of Perfection – 13 Natural Rose
Outfit of Perfection – 23 Natural Gold
Outfit of Perfection – 24 Medium Gold
Outfit of Perfection – 25 Dark Gold
Find it at the best price at our makeup partner: Tenue de Perfection Fragrenza Perfumes as well as all Guerlain products .
Boss The Scent is the name of the last great fragrance from the house of Hugo Boss . If his predecessors gave us more the portrait of a man who has achieved everything professionally, this time Boss The Scent plunges us into their privacy. It is a very seductive essence, which gives us a new vision of men’s sensuality, as if they had suddenly become more mature and more attentive to their partners. Boss The Scent is a fragrance that makes seduction an art in its own right, tinged with expectation and anticipation.
Boss The Scent is a passionate and refined fragrance, which is discovered over time and which is tamed over the hours. Boss The Scent can easily be imagined worn by a man in an impeccably cut suit. It only reinforces the already asserted charisma of the wearer and plays more than ever on the territory of emotion.
Boss The Scent, a scented sensuality full of surprises
Boss The Scent is an astonishing fragrance that dares to use an ingredient that had never been used in perfumery until then: maninka fruit. Coming from South Africa, it is an aphrodisiac raw material, the scent of which is similar to that of passion fruit mixed with aromas of rum. This tangy and intoxicating mixture wonderfully conveys the force of desire which sometimes inexplicably unites two beings. Likewise, for an even more aphrodisiac side, Boss The Scent also contains ginger. Lively and spicy, it combines with the characteristic scent of lavender, a product widely used in men’s perfumery. Finally, for more sensuality and magnetism, Boss The Scent ends with a more intense breath of leather.
Théo James for Hugo Boss
New masculine fragrance from the house of Hugo Boss, a resolutely aphrodisiac fragrance, it will make you lose control
The Scent
Buy Hugo Boss L’Eau de Toilette The Scent at the best price on Fragrenza Perfumes.
BOSS PERFUMES APPOINTS ACTOR THEO JAMES AS AN AMBASSADOR OF THEIR NEW BEAUTIFUL FRAGRANCE
By definition, the BOSS man is a brilliant man, a master in the art of seduction. A man whose strength and confidence give him an undeniable and magnetic charm, which few manage to resist. BOSS Perfumes are pleased to present their new face, who embodies all these qualities – actor Theo James, star of the Hollywood trilogy Divergent.
Theo James will join the ranks of famous BOSS Perfume Ambassadors and appear in a new global advertising campaign. His intelligence, bewitching charm and good looks make Theo James the perfect modern-day BOSS seducer, a man who instinctively understands that true seduction comes through all the senses.
BOSS Perfumes will soon unveil their incredibly captivating new fragrance for men, a sign of a new extension for the brand and the promise of an ultimate luxury experience.
“I am proud to represent BOSS Perfumes as an ambassador for their new fragrance campaign. I have loved this brand for a long time, because it has found a perfect balance between classicism and modernity. This campaign captures the iconic spirit of the brand, and reflects my tastes and my vision through an absolutely unique scent. »Theo James, BOSS Perfume Ambassador
Find it at the best price at our perfume partner: Boss Bottled – Fragrenza Perfumes as well as all Hugo Boss brand products .
Hugo Urban, a new breath of freshness arrives at Hugo Boss!
“Don’t imitate, innovate! » Has been Hugo’s motto since its launch in 1995. This perfume bearing the designer’s first name was quickly perceived as a true declaration of independence, self-assertion and freedom. Far from clichés, it was aimed at a younger audience. Since that day, it continues to evolve according to the fashions of the moment. This time, he turns to all urban and contemporary men. Going to the essentials, the Hugo Boss brand presents its latest creation: Hugo Urban. It is now a true condensed freshness presented in a bottle with a concrete look.
Hugo Man, a perfume that keeps reinventing itself
The history of Hugo takes us back to 1995. Through this olfactory creation, the Hugo Boss house simply wanted to breathe new life into its image. In fact, until then, Hugo Boss was aimed more at an audience of businessmen. The brand was particularly famous for its many very elegant suits, with perfectly adjusted cut. Hugo succeeded in conquering a new audience, younger and eager for freedom. To perpetuate this image, the Hugo Boss house therefore does not hesitate to reinterpret this perfume and to reveal new faces to us. The idea is simply to address all modern men today in their greatest diversity. Thus, there are multiple versions of this perfume like Hugo Just Different from 2011, Hugo Red from 2013, Hugo Extreme from 2016 or like the last Hugo Iced from 2017. You will understand, Hugo Urban is far from being a first attempt. This time he plunges us into a universe that is more urban than ever.
Hugo Urban’s new perfume bottle
Sticking to this new image, Hugo Urban is presented in a brand new bottle . Her figure has remained unchanged. On the other hand, Hugo Urban has swapped its transparency from the past for a grayish opacity reminiscent of the color of concrete. This gives it a particularly contemporary and crazy trendy air! Hugo’s name is still proudly displayed on its front face. Thus, this color gives off all the ardor and sporting spirit of this fragrance. The whole is surmounted by a metallic gray cover connected to a small black cord. The whole is reminiscent of a gourd that would simply serve to bring the water giving life in today’s urban jungle.
The lemony freshness of the Hugo Urban fragrance
Finally, on the scent side, Hugo Urban is materialized by a real burst of freshness. Its unexpected breath immediately brings together the power of citrus fruits and the lightness of a flower from the Himalayas. Thus, Hugo Urban has an elegant purity that seems to come straight from the mountains. However, its heart gains in intensity and becomes more aromatic. It contains black tea and then evolves towards a more masculine and virile base of guaiac wood. Undoubtedly, Hugo Urban is a real burst of energy which intends to accompany you day after day and help you meet all the challenges of everyday life.
Hugo Boss’s new advertisement for the fragrance “Boss The Scent”
Boss The Scent: Hugo Boss’s new ad. A palpable magnetism
For many years, the image of Hugo Boss was above all associated with that of an ambitious businessman, desperate to rise to the highest levels of the hierarchical ladder. Then, lately, Hugo Boss changed course, this time portraying us the portrait of a more sensual and charming man, listening to his partner. It was in 2015 that the Boss The Scent perfume appeared, with bewitching magnetism, and a woody and fruity scent. So, how about immersing yourself in the universe of this essence and admiring its latest advertisement for the less magnetic?
Hugo Boss’s new muses
Jamie Dornan as the Hugo Boss man
For once, let’s start by making the man-made presentations of this advertisement. Succeeding Théo James, it is now Jamie Dornan who lends his image to Boss The Scent perfume . Totally irresistible in advertising, he was first a model for ten years, before becoming an actor. Moreover, he is undoubtedly one of the personalities of show business who has made women fantasize the most in recent years, and for good reason… Jamie Dornan is best known for having played the role of Christian Gray in the “Fifty Shades of Gray” trilogy. Previously, he had also played in the television series “Once Upon a Time” and “The Fall”. To our greatest pleasure, he once again takes on his best role: that of seducer.
Brigit Kos, new bewitching wife of Hugo Boss
To face him in the advertising campaign of Boss The Scent For Her , the Hugo Boss house has set its sights on Brigit Kos, succeeding for his part Natasha Poly. The 22-year-old is a Dutch model, whose azure eyes are sure to seduce all the biggest luxury brands on the planet. Versace, Chloé, Miu Miu or even Stella McCartney… They all tear up her devastating charm!
The orchestral staging of Hugo Boss
Hugo Boss’s commercial is surprisingly long and thus immerses us perfectly in his universe. For two minutes, it is a game of magnetic seduction that operates under our astonished gaze. The foreground shows us Jamie Dornan in a convertible, arriving in the forecourt of the opera house. The decor is futuristic, uncluttered and dominated by white, which gives this advertisement a perfect luminosity. In a flood of spectators, Jamie Dornan joined the auditorium and settled in his seat.
The place right next to him remains empty, until a young woman, slightly late, appears. While all the other spectators have put on their virtual glasses, the two young people exchange a few sulphurous glances. Their hands brush against each other. The sensuality is palpable. Then, suddenly, Brigit Kos leaves her seat and slips away, much to the despair of her new lover. While he thought she was lost, he finally found her in the hallway of the opera house. First attracted by interposed screens, Jamie Dornan and Brigit Kos finally succumb to the call of their emotions, as for them very real. The other protagonists of Hugo Boss advertising
An advertisement directed by Drake Doremus
Pour réaliser cette campagne télévisuelle, la brand Hugo Boss a fait appel au réalisateur Drake Doremus. Né en Californie, il a à son actif de nombreuses réalisations, dont plusieurs longs-métrages. Outre son rôle de réalisateur, il est également scénariste et a même joué en tant qu’acteur dans le court-métrage « Morning After » en 2006. « Like Crazy » compte parmi ses réalisations les plus remarquées, film avec lequel il a remporté le Grand prix du Jury du Sundance Film Festival en 2011.
Ólafur Arnalds, musicien de la campagne de Boss The Scent
Dans cette publicité, un autre acteur occupe une place centrale : le pianiste se produisant ce soir-là au cœur de cet opéra futuriste. Il s’agit d’Ólafur Arnalds, musicien et producteur islandais qui a réorchestré au piano le morceau « Brim », spécialement pour Hugo Boss. Extrait de l’album « For Now I Am Winter » de 2012, il devient ici une musique classique envoûtante qui ne fait que souligner le charme de cette campagne télévisuelle.
Pour Jamie Dornan, égérie de Boss The Scent, il s’agit d’un parfum « Captivant, irrésistible ». « Les qualités indéniables de Boss The Scent sont retravaillées sous une autre forme, dit-il. Une nouvelle édition du parfum Boss The Scent se joint à la collection et inaugure une nouvelle histoire de séduction ».
Hugo Iced by Hugo Boss, the new concentrate of freshness for men
The news has just fallen and already promises to delight fans of the Hugo Boss house: the iconic Hugo perfume created in 1995 will soon have a new little brother named Hugo Iced. This will make its appearance during the month of January 2017 and is already presented as a revitalizing fragrance combining ice mint with the energy of wild tea as well as the masculine modernity of vetiver. Everything will then be intended for modern and urban men eager for daily dynamism.
Hugo, the free man of Hugo Boss
Hugo is the name of a relaxed fragrance and still synonymous with youth although it is currently celebrating its 20th anniversary. It seems then to cross the ages since its creation without ever taking a wrinkle. Symbol of the boldness of the 90s, Hugo has always embodied a deep spirit of freedom. It was intended for men who wanted to fulfill their dreams and push their limits without worrying about what to say. Hugo Boss men have thus learned with him to be themselves and to follow their own instincts. Freedom has thus become their leitmotif. Also, this is precisely what we find in the new Hugo Iced. This one even pushed this burst of vigor to its peak, making the Hugo Boss man more daring than ever. The iconic slogan of the Hugo line then seems more appropriate than ever: “Do not imitate, innovate! “. This declaration of independence fits perfectly with thenew Hugo Iced , a juice that has become more urban than before but with an absolutely addictive biting freshness.
Hugo Iced, worthy aromatic successor to the Hugo collection
Hugo Iced is a fragrance that is reminiscent of its predecessors. Moreover, the resemblance appears as soon as the bottle appears. This one takes the same form of gourd typical of those of the army as the previous Hugo . The whole has nevertheless exchanged its transparency for an entirely metallic gray lacquering thought out with modernity. Its cap, meanwhile, is connected to its base by a resolutely masculine and contemporary black fabric. Only the name of Hugo comes to cut this set of sobriety of its bright red hue. On the scent side, Hugo Iced’s recipe has not yet been fully revealed and you will have to wait a few more days to be able to intoxicate yourself with its intense freshness.
Nevertheless, we already know that it will begin with the biting presence of peppermint. This releases here a flavor close to that of menthol, both vegetal and striking for a guaranteed ice cube effect. Then, green tea completes this start with its vegetal and aromatic freshness. From then on, Hugo Iced gained in masculinity. It ends with a trail of vetiver, a famous ingredient in perfumery known for its many flavors. It gives the whole a woody, smoky, earthy and resolutely virile trail. Thus, if Hugo had considerably marked the 90s, it could well be that Hugo Iced in turn revolutionized our modern perfumery!
The first masculine essence from Hugo Boss made its appearance barely twenty years ago. However, the brand was particularly prolific in terms of discovering new scents. Indeed, today we can no longer count the number of perfumes offered by this great house. Moreover, Hugo Boss is clearly at the top of the ranking of the favorite perfumes of the French. So hardly did we discover the new Boss The Scent that we already learn of the imminent arrival of the latest addition to the house. The Hugo Man Extreme perfume will make its appearance in a few weeks.
Revisiting a great Hugo Boss classic
Rest assured, the new Hugo Man Extreme will be a brand new fragrance . However, it is inspired by a great classic from the Hugo Boss brand. At the very least, it clearly takes up the universe of the emblematic Hugo perfume. This was the very first essence of the Hugo Boss house and was born in 1995. It was then the scent of a free and authentic man. Its motto was: “Do not imitate, innovate! “. Hugo then succeeded in seducing a whole new generation of men. It emerged as the typical scent of the 90s. Its deceptively laid back tone quickly wowed the house’s male clientele. It then presented a freshly aromatic scent suitable for any occasion. Also, its success was such that it was revisited many times.
We remember in this case Hugo Energise from 2005 , Hugo Just Different from 2011, or even Hugo Red from 2013. Each of these readjustments was a success and it is therefore logical that the house of Hugo Boss has decided to continue on this path. Also, the new Hugo Man Extreme is presented as being a more intense and modern essence than the previous ones. Prepare for his coming, he already promises to seduce many of you.
Hugo Man Extreme, an intense smell in the heart of a gourd
If the scent of this new essence will be very different from that of its predecessor, on the other hand, the house did not look very far to find the design of its bottle. Indeed, this one takes again to misunderstand the codes of its elder. In addition, its gourd shape did not fail to surprise when it was released in 1995. Behind this somewhat singular allure was actually hidden a whole symbol. Indeed, Hugo Boss implied then the fact that the perfume was almost as vital as water. A little excessive, of course, but not totally false if we are to believe the success of this essence. Also, the scent of the new Hugo Man Extreme opens with particularly invigorating tones. The presence of green apple is exhilarating from the top notes and it is presented in a particularly intense way. Its fruity aspect then becomes particularly energizing. Then, its fragrance evolves towards a more aromatic heart. This brings together ingredients characteristic of male perfumery such as sage, lavender or even geranium. Finally, the story ends with a particularly woody trail that does not lack virility. It includes, in this case, cedar wood and fir resin.
