Hugo Now, Hugo Boss signs a new variant of its cult perfume

Some perfumes are so famous that they keep reinventing themselves year after year. However, if there were only one to embody the young generation of Hugo Boss men, it would undoubtedly be the perfumes of the Hugo range . Designed in 1995, the first Hugo immediately aroused the love of the public. Since then, its aromatic freshness has reinvented itself year after year, as if to reveal to us the different facets of the male personality. Even today, Hugo Boss has decided to put its famous fragrance back in the spotlight. Get ready to welcome the new Hugo Now.

The return of a well-known gourd …

The fact that the new Hugo Now belongs to the large Hugo Boss family is immediately obvious when you see its bottle. Indeed, the allure of its bottle remains unchanged since its first creation in 1995. The idea is simple: to go to the essential and to do in simplicity. Thus, the Hugo Now bottle is inspired by a traditional flask. This container is similar to a gourd, as if its sole purpose was to transport water, the only element essential to human life. This time, its smooth glass has given way to a frosted glass. Behind the latter hides a bluish fragrance, from which the name Hugo stands out, inscribed in red. The whole is topped by a small screw cap connected to the rest of the bottle by a blue fabric ribbon that is both masculine and modern.

Hugo Now, an intensely fresh fragrance

Hugo Now makes men shudder from his first breath. Thus, it immediately combines a citrus duo. It brings together cardamom and lemon zest, for a very invigorating and particularly invigorating result. Then, Hugo Boss incorporated one of the most famous floral notes in men’s perfumery into his fragrance: lavender. Very appreciated for its lively and aromatic scent, lavender also recalls the smell of barber’s soap of yesteryear. It is therefore written into the male DNA! Here, its power is amplified by the addition of mint. Then, little by little, Hugo Now’s masculinity was enriched with vetiver, as if to assert his character and his natural charisma.

Hugo Now, the scent of a determined adventurer

Like its elders, Hugo Now advocates freedom and assertiveness. Its motto is simple: “Don’t imitate, innovate! “. In other words, Hugo Now is intended for all modern day adventurers. With him, embrace the impossible and take on the craziest challenges! More than ever, Hugo Now invites you to live in the present moment. Your future is here and now. So why wait? Isn’t life worth living fully and intensely? Hugo Now is not lacking in temperament. It is the new essence of an individual identity. With him, luxury is reduced to the essentials. All that matters is the surpassing of oneself and instant pleasure.

Born in 1995, Hugo later called Hugo Man is distinguished from the first notes by a new and daring freshness which does not seek to seduce by a classic composition but rather by offering a young, modern and pure air. Both design and communication campaigns are striking and are being noticed by beautiful mythical ambassadors. Hugo is the first great success in perfumery of the Hugo Boss house.

Hugo or the bold and fresh perfumes of men who do not imitate!

In the 90s, the brand of costumes and accessories Hugo Boss is at its peak. The cut of his clothes, both modern and chic, is appealing and is particularly aimed at young dynamic executives who are making the heyday of the industry of the 20th century. Faced with this success, the brand decided to diversify by offering new ranges, including the Hugo range intended for young men looking for jeans or t-shirts that were both casual and elegant. It is therefore in honor of this young range that the beautiful Hugo perfume will be created.

Hugo, now called Hugo Man, is a perfume that aims to be sober and refined. With its slender and fresh composition, it draws the aspirations of young men in search of freedom, of the joy of living. Hugo Man frees himself from the constraints of styles and trends to create his own path, hence Hugo’s powerful slogan “Don’t imitate, innovate!” “.

“HUGO Man is a fragrance dedicated to men who want to lead their lives as they see fit. They are true originals, believing that the rules are made to be defied and that individual potential should be explored to the fullest. »Hugo Boss for Hugo Man.

In order to embody in the image the young and free man of Hugo Man, the first choice of Hugo Boss is the star model of the time Werner Schreyer. Parties with friends, laughter and good humor are the ingredients of the first one as of all the other Hugo spots. Hugo Man will subsequently be worn both visually and on screen by stars recognized for their inimitable style such as Jonathan Rhys-Meyers, Jared Leto or more recently Zac Efron.

Hugo Man innovates with an unprecedented masculine fruity note

Hugo Man’s playful and original bottle was designed by Petter Schmitt to allude to a military gourd, diverted for the occasion into a delicate object scented with freedom. Both the steel cap and the red label are absolutely modern and bring the ardor of a new man to this beautiful light blue juice.

Hugo Man immediately offers aromatic notes of mint and lavender mixed with the zesty power of a grapefruit. A green apple note brings its sparkling freshness to this ultra dynamic set. The green and lively heart of Hugo Man explodes in nervous plants such as geranium or clary sage to better mate with powerfully spicy cloves. Lily of the valley and jasmine breathe their floral sweetness into these aromatic sparkling wines. Finally, the ultra-woody depths of vetiver, pine needles, patchouli, cedar and sandalwood plunge the Hugo Man into the mysteries of a bewitching wood.
“Bringing a real boost of confidence-inspiring freshness the moment you spray it, HUGO Man is the perfect scent for those who aren’t afraid to live.”their dreams. »Hugo Boss for Hugo Man.

If the Hugo Boss label has been synonymous with beautiful elegance for years, it had already shown that it knew how to address a younger audience with its Hugo lines but also with modern and airy fragrances such as the now cult Hugo. Man (or Hugo Signature) in 1995.

Subsequently, Hugo Boss perfumes will be delighted to offer themselves to constantly different men, sometimes chic and dynamic with Boss Bottled, sometimes seductive and terribly sensual as with Boss The Scent.
To enhance its new Hugo Reversed capsule collection, the label has chosen to offer this time in 2019 a contrasting and surprising Hugo Reversed fragrance.

A perfume for men that is both elegant and urban, Hugo Reversed

The capsule collection of the Hugo youth label, Hugo Reversed, offered an even more modern take on young Hugo Bosses. Already a follower of a sober look that plays on contrasts and the Hugo logo to offer a minimalist look, this time Hugo caused even more sensation by flocking the famous logo on the reverse side on sweatshirts and t-shirts. Simply a daring answer to the many fashion selfies young people can take! The idea was simple but the innovative concept, the Reversed collection took off from its first steps in 2018.
“Constantly evolving, the HUGO REVERSED collection is aligned with the avant-garde trend that is taking hold of our windows. This new collection is contemporary and in perfect harmony with those who wear it. »Paulette Magazine.

In order to offer a fragrance as daring as this collection, Hugo Boss will therefore be offering in 2019 a fragrance, the sparkling and modern Hugo Reversed. More than ever intended for young men who like to surprise, the olfactory contrasts of Hugo Reversed will be more marked than ever.

The composition of the Hugo Reversed fragrance

Clashes of tangy freshness against woody forces of Haitian vetiver

Hugo Reversed, although very innovative, will nonetheless be presented in the legendary Hugo Boss gourd bottle which, since 1995, housed the splendid and legendary Hugo Man. This time, however, the Hugo Reversed glass will take on white tints which will contrast with the black and white Hugo logo, reversed of course!

To give birth to Hugo Reversed the same force of novelty and freshness brought by the capsule collection, the perfumers who created this new fragrance did not hesitate to bring together opposing notes between intense freshness and burning sensuality. .

The Hugo Reversed fragrance will therefore carry us away first in a spicy breeze of freshness thanks to Calabrian bergamot and grapefruit. At the heart, rosemary will play the fresh and aromatic guests while the depths open on the volutes of a powerful, virile and terribly sensual Haitian vetiver.

Mainly aimed at a young audience, Hugo Reversed’s absolute modernity will undoubtedly please with its hot colds which detonate, sometimes offering a reassuring image of traditional masculine olfactory notes, sometimes an exotic woody force still rarely used alone in perfume.