Idôle L’Intense by Lancôme, a new breath of fresh air for daring women

In 2019, the Lancôme house decided to make people talk about it with the release of a new feminine fragrance called Idôle. Presented in the thinnest bottle in the world and highlighting a modern femininity based on rose and jasmine, it was immediately acclaimed by the public. Today, in 2020, it is back on the front of the stage and is available in a new edition called Idôle L’Intense. This time, more than ever, it leaves an indelible mark in its wake, specifically designed for daring and free women.

The Lancôme woman, a modern and determined seductress

Idôle L’Intense is designed for a young woman who is divinely beautiful, but who does not seduce only with her physique. She is above all a strong creature, not hesitating to challenge the world and set out to conquer her freedom. Her daily life boils down to galloping towards the life she has chosen. Idôle L’Intense is aimed at “the leaders of tomorrow, glorious and luminous, igniting the flame of success and enlightening the voice for others”. This fragrance seems designed for all those “whose aura radiates success and greatness, inspiring the idols that reside in each of us”. On screen, this role is played by actress Zendaya, known for her outspokenness and overwhelming ambition. Lancôme says he saw in her “the standard bearer of a whole new generation of women who question the status quo,

Idôle L’Intense sublimates rose and jasmine

Idôle L’Intense reappropriates the star ingredients of the Lancôme house, namely rose and jasmine. Here, Lancôme chooses to mix two varieties of roses to obtain more relief. It is about the rose of Grasse, soft and timeless, associated with the rose of Isparta, greener. A trio of jasmine gives the whole a velvety texture. Other fruits such as bitter orange or tangerine give it a delicious and tangy freshness. The musk underlines the sensuality of the whole, while enriching itself with a woody trail of cedar, patchouli, acacia, cashmere and sandalwood. Finally, bourbon vanilla here reinforces the suave breath of this feminine composition.

The surprisingly thin Lancôme bottle

Like its predecessor , Idôle L’Intense comes in a particularly fine bottle. A true technical feat, it is only 15 mm thick, which greatly facilitates its handling. Nomadic, it is an object designed to never leave women. As elegant as it is light, it relies on the transparency of a dark pink color. Metallic shards are also now appearing on its bottle, both on its back and on its sides. Perfectly timeless, the Idôle L’Intense bottle seems designed to resist fashions and trends. Better yet, it is rechargeable and is therefore designed to limit its impact on the environment.

Idôle by Lancôme, in a new very feminine and floral advertisement

The Lancôme house has just formalized the release of a new fragrance : Idôle, which will begin marketing on August 22, 2019. In the meantime, to present its new blockbuster to us, the brand has already designed a first advertisement . It must be said that the perfume in question was eagerly awaited, Lancôme having not launched new feminine fragrances since 2012 and the release of La Vie Est Belle… So what is the message conveyed by this new essence? Who is the face of the new Idôle perfume by Lancôme? We tell you everything!

The Idôle perfume by Lancôme, in a few words …

The Idôle perfume by Lancôme was designed by three perfumers, namely Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec. Together, they imagined a floral, chypre and musky essence, described as being a “generous and sparkling with light” fragrance. Its composition is both fresh and immaculate, while highlighting the star flower of the Lancôme house: the rose. Present in different forms, it displays here an incomparable relief. Idôle combines exclusive Isparta rose, Centifolia rose absolute from Grasse, rose absolute and rose water. An extreme femininity immediately reappears from this juice.

The rose, a central element of Lancôme advertising

Logically, the advertising launch of Idôle clearly highlights this floral ingredient. The rose is revealed there in all its forms. Presented on a black background, then lit by a clean white background, it fascinates with its purity and rosy beauty. In reality, it is not a single rose that is in the spotlight here. The varieties of this flower follow one another at high speed, as if to highlight all the richness of this perfume. Lancôme’s innovative bottle, described as “the thinnest in the world”, is also featured in this advertising campaign.

Zendaya, the new face of the Idôle perfume

However, note that this will not be the only advertisement for the Idôle perfume. Indeed, the brand has already presented its new muse, yet absent from this first television spot. For the occasion, Lancôme has set its sights on Zendaya, a young Hollywood star recruited a few months earlier by Lancôme. Singer, actress, model, dancer and producer, Zendaya is one of today’s biggest rising stars. “I am very honored to represent a brand such as Lancôme and to join an incredible group of emblematic women,” she confides for the occasion.

Idôle by Lancôme, a fragrance synonymous with freedom

Sur tous les fronts à la fois, Zendaya incarne mieux que quiconque l’image du nouveau parfum Idôle, imaginée comme une « page blanche sur laquelle chaque femme peut commencer à écrire son histoire ». « Nous sommes ravis de créer un parfum pour une nouvelle génération de femmes qui remettent en question le status quo, qui se libèrent des traditions et qui redéfinissent la signification du succès », ajoute Françoise Lehmann, présidente de Lancôme Global Brand. « Cette nouvelle assurance les incite à constamment mettre la barre un peu plus haut.

Idôle by Lancôme, the fresh fragrance for the new generation of women

The Lancôme house has been celebrating femininity for many decades. Even today, targeting a new generation of women, the brand announces the release of its new perfume, scheduled for August 22, 2019. As always, Lancôme has put the dishes in the big and s offers one of Hollywood’s biggest rising stars as a muse. Zendaya lends its image to the new Idôle perfume , a fresh and light composition that sublimates the scent of roses like never before and comes in a very innovative bottle.

Idôle offers itself a surprising bottle

Let’s start first by discovering the pretty bottle of the Idôle perfume by Lancôme… At first glance, it is a fairly classic bottle, rectangular in shape. However, if you look at its sides, you will easily see that it is quite different from what we usually know in perfumery.

This is the thinnest bottle ever! Its thickness does not exceed 15 mm. This gives it a fragile and delicate side, an absolute symbol of feminine tenderness. However, its rectangular shape gives it a more charismatic and daring character. Idôle is revealed in a soft pink color, the embodiment of femininity, nudity and happiness. Refined, the Idôle bottle is also sublimated with a golden sphere which only amplifies its luxurious side.

The very feminine and airy scent of Idôle by Lancôme

In perfect harmony with its visual, the fragrance of the Idôle perfume is infinitely feminine. Designed by perfumers Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec, it is a light and springtime juice, mainly revolving around the Turkish rose. Its essence is developed exclusively for the brand from equitable resources. Here it gives off a note that is both fruity, fresh and flowery.

Bergamot only amplifies the feeling of energy that emanates from this essence. This typical Mediterranean fruit is accompanied by a juicy pear. Indian jasmine, for its part, gives the whole a more animal and powdery side.

Idôle, the scent of a free woman

“We are delighted to create a fragrance for a new generation of women who challenge the status quo,” says Lancôme, “breaking free from tradition and redefining the meaning of success.” Idôle by Lancôme is a fragrance intended for all those who see the big picture and who feel free to express themselves as they see fit. To embody this fragrance, Lancôme has set its sights on Hollywood star Zendaya, who herself says she is delighted with this collaboration: “I like the fact that it’s fresh and light. I am very picky when it comes to perfume and Idôle smells wonderful. I love it “.